Christopher Duffy Email and Phone Number
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I am a creative, critical thinking executive with 30 years’ experience and effective results in marketing, strategic planning and business development. Talent for building highly productive marketing teams and a proven ability to grow supplier brands and exposure. Solid experience in large-scale marketing initiatives, competitive positioning, product development and sales management.To this end, I help promotional companies enhance the strength of their brands and industry position through a solid, effective marketing mix that includes concise communications strategies and multiple media avenues -- all with a strong focus on voice, presentation and telling your story! In today's 'noisy' business environment, it's absolutely critical to get your message front-and-center and emerge from the background.Expertise:Marketing, Communications, Strategic Planning, Advertising, Management, Corporate Branding, Trade Shows, Public Relations, Strategic Partnerships, Website Development, Social Media, Corporate Training, Competitive Analysis, Public Speaking, Negotiations, Professional Writing and Volunteerism.
Signature Group Consulting
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Chief Executive OfficerSignature Group Consulting Jan 2020 - PresentSGC focuses on helping suppliers in the promotional products realm build a better brand and reach more distributors through a breadth of strategic services including targeted branding initiatives, analytics, social media, web design, catalog development, public relations, advertising, product development and more.
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Vice President MarketingTm International Dec 2021 - Apr 2024Tucson, Az, UsServing as member of this executive team driving a new direction for this 30 year print manufacturer in the promotional products, retail and licensing channels for USA-made temporary tattoos, drink coasters and a full range of children's activity products. -
Vice President MarketingImagen Brands Jun 2020 - Feb 2021Doniphan, Missouri, Us -
Director Of MarketingAriel Premium Supply Jan 2017 - Dec 2019Overland, Mo, UsAriel Premium Supply is a Top 40 Supplier to the promotional products industry, offering a full-range collection of technology, drinkware, home, lights, health & auto products.- Managed the overall design and strategic direction of two product catalogs annually.- Led a design team to conceptualize and build an entirely new corporate website, including both front- and back-end architecture.- Launched the company’s first social media presence and formulated its overall strategy.- Managed the overall launch process of all new products, approximately 120 per year.- Developed new strategies for product photography including lifestyle, features-based, color stories and themes. Also created new tactics for the sampling of all new products.- Managed all public relations efforts and authored all editorial content including awards, interviews, press releases and product placement; as well as white papers discussing product safety, compliance and social responsibility.- Redesigned the company’s overall trade show and booth design strategy.- Managed the company’s presence on all industry product research tools (e.g. ESP, SAGE).- Served as a member of the Product Development team, offering a marketing perspective for the need, features and functionality of new product ideas.- Tracked the company’s competitive landscape including product, services and pricing dynamics.- Restructured the overall approach to print advertising.- Secured USPTO trademarks for new brands and products. -
Senior Vice President Of MarketingBag Makers, Inc. 2003 - 2016Union, Il, UsBag Makers is a leading designer and decorator of non-woven, plastic and paper bags to the promotional products marketplace. In addition to my senior marketing role, I served as a member of the company’s executive team (including its most significant growth period of 350% in 6 years, becoming a Top 40 industry supplier).- Directing our overall strategic marketing direction and functions.- Managing the overall design and development of our print product catalog, tracking both product and catalog page life cycles.- Conceptualizing and managing the corporate website, including its architecture and design.- Authoring all strategic and public relations efforts including press releases, product flyers, proposals, white papers, and external communications.- Conceptualizing all print advertising campaigns and negotiating insertion contracts.- Serving as our primary spokesperson to the media.- Conducting annual competitive research reviews including price, product, general information and operational comparisons.- Managing all social media activities, including Facebook, Twitter, YouTube Channel and e-marketing.- Maintaining the entire company's brand identity in the marketplace.- Guiding interactive media activities, such as public relations and new product videos. - Participating in the design and implementation of the company's ‘preferred customer’ program.- Negotiating and managing preferred vendor agreements with the major industry buying groups. -
Director Of Business DevelopmentVantage Apparel 1993 - 2003Avenel, Nj, UsVantage is a leading designer and embroiderer of upper-end apparel to the corporate and golf markets. I served as a member of the company’s upper management team throughout its most significant expansion of 500% in 5 years, becoming a Top 40 industry supplier.- Devised large scale marketing initiatives including ‘preferred customer’ programs, branch office openings, client events, interactive product CDs, web site development.- Authored all strategic corporate documents including proposals, white papers, competitive analyses, policies, and sales presentations.- Managed a corporate training and professional development program for field sales people, including strategic selling, budgeting, presentations, market and product knowledge.- Tracked the company’s competitive landscape; adjusting company growth strategies with a focus on competitor product development, service standards, pricing models, marketing strategies and personnel.- Managed a core group of key accounts. In my final year, sales increased 36%.- Expanded business development into international markets with a focus on developing branded licensing and distribution agreements and managing cross-cultural branding and marketing strategies.- Directed the company’s U.S. & global trade show strategies, more than 30 each year. -
Director Of Special MarketsWearhouse, Inc. 1989 - 1993In my first post-college job, I built and managed two corporate divisions for this direct mail apparel screen printer and promotional products company.- Strategic planning and operational policies for each division.- Formulated growth forecasts, revenue budgets, marketing and advertising budgets.- Conducted market research on client, product, and competitive market conditions.- Built integrated marketing strategies including catalogs, trade shows, direct mail and 'preferred customer’ programs.- Lead sales presentations to clients.- Hired and lead division personnel.
Christopher Duffy Skills
Christopher Duffy Education Details
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University Of MarylandSports Management -
University Of PhoenixInternational Business
Frequently Asked Questions about Christopher Duffy
What company does Christopher Duffy work for?
Christopher Duffy works for Signature Group Consulting
What is Christopher Duffy's role at the current company?
Christopher Duffy's current role is CEO at Signature Group ~ Brand Architect | Marketer | Strategic Planner | Product Developer | Sales Strategist | Speaker + Communicator.
What is Christopher Duffy's email address?
Christopher Duffy's email address is ch****@****inc.com
What is Christopher Duffy's direct phone number?
Christopher Duffy's direct phone number is +173282*****
What schools did Christopher Duffy attend?
Christopher Duffy attended University Of Maryland, University Of Phoenix.
What are some of Christopher Duffy's interests?
Christopher Duffy has interest in Guitar, Coaching, Traveling, Soccer, Tae Kwon Do, Scouting, Fitness.
What skills is Christopher Duffy known for?
Christopher Duffy has skills like Marketing, Trade Shows, Direct Marketing, Marketing Strategy, Advertising, Corporate Gifts, Brand Awareness, Direct Mail, Social Media Marketing, Marketing Communications, Email Marketing, Digital Marketing.
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