Christel Mcfatridge Email & Phone Number

Accomplished Senior Marketing Account Director who loves helping companies build their brand(s), develop their marketing strategy and execute projects. Having worked for both clients and vendors, previous work experience allows for an advantage in knowing both sides of the business. Approach is detailed and hands on.• Marketing Strategy and Communication• Brand Strategist• Project Management and Execution• Account Management• Designing and Implementing Marketing Communications Solutions• Graphic Design Services

• Leads complex Marketing projects with organized efficiency. • Develops and deepens client relationships by maintaining open lines of communication. Fosters trust and loyalty by being pro-active, open and accountable to clients. • Responsible for client satisfaction, service delivery and project documentation• Identifies and closes new business opportunities.• Drive the client's email, online web, mobile and digital promotions strategies and lead them to flawless execution • Proactively grow and develop business within existing clients; recognize and pursue program-building opportunities • Develop, present and review annual plans, campaign or curriculum recommendations as required• Conduct capabilities demonstrations, metrics analysis and reviews, update forecasting and conduct reviews with clients • Identify opportunities for developing new case studies and creates business plans and actionable targets • Develop and monitor revenue budgets and quoting on client contracts and proposals • Organize internal process for defining creative based on client requests with team such as Client Brief’s, Initial kick-offs, Internal Response Development, Budget Time Development Capacity and Client/Licensor Reviews.• Develop and prepare project marketing briefs for custom Solutions, creative services, deployment management and strategic services.• Manage digital team and external agencies and work closely with internal web production and graphic design teams• Coordinate campaign-related activities such as deployment, creative services and technical support.• Balance deadlines, multiple projects and priorities, and manage client expectations while measuring and communicating campaign progress.• Anticipate and resolve client problems/issues.• Successfully work with clients from a wide range of industries in both the US & Canada. Adidas, Canon, Cintas, Colgate-Palmolive, DuPont, Durham College, Humber, Ikea, Volvo & University of Ontario Institute of Technology.

• Responsible for the strategic development and execution of brand marketing plans to deliver short and long-term revenue and profit targets in line with corporate objectives. Responsible for the evaluation and analysis of the performance of executed strategic programs and advertising campaigns to ascertain their effectiveness in meeting brand objectives.• Engage with and build strong long-term relationships with clients, as well as internal cross-disciplinary teams to understand, define and build effective and innovative solutions that will generate positive results. Constantly increasing knowledge of client business in order to identify opportunities for account growth. Strive to exceed expectations, to ensure the highest level of client satisfaction and account success. Responsible for both organic growth and new business accounts.• Work collaboratively with the brand leadership teams to develop and implement comprehensive marketing tactics (for traditional print, digital, social, events and all other related products) • Ensure projects are on time and within budget by negotiating, planning, directing, implementing, monitoring and evaluating marketing programs/projects. Coordination and management with internal photography, creative, interactive, animation and production teams to develop strategies, estimate costs and successfully execute a variety of marketing initiatives.• Identify market opportunities and needs. Gather and analyze brand and category specific data to understand consumer trends and develop business-building recommendations.• Prepare sales pitches, key account plans, creative/project briefs and other business documents for presentations while assisting upper management in determining goals, reducing costs and establishing forecasts.• Successfully work with clients from a wide range of industries in both the US & Canada. Acushnet, Bed Bath & Beyond, Cadbury, Canon, Cadbury, CBC, DuPont, Indigo, Holt Renfrew, Kraft, Loblaws, Zellers & more.

• Responsible for managing workflows and production. Responsibilities included job scheduling and job tracking. Entrusted to mentor and coach team members through project development, performance management, and involved in numerous company marketing initiatives and development of technological advances.• Analysis of company processes and procedures essential for success. Documenting inefficiencies and potential improvements allowed for a full analysis which was used to implement new standards. This allowed for a streamlined production workflow that contributed to an exceptional client experience. This experience was also achieved by balancing strategic development with client business objectives, and assisting clients with the development of a variety of creative marketing materials. All efforts were aimed at increasing clients’ brand value, supporting their positioning strategies, and applying advertising concepts to identify new opportunities. • Identify and convert prospects into new clients and enhance client business. Historical documentation and constant analysis of client accounts, combined with strict management of project scope, budgets, and timelines, allowed for the easy identification of future client development. Effective sales, customer service, and creativity were essential to develop and grow a dynamic client base. • Some of the basic tasks that were vital for success in all aspects of the job were as follows: estimating project costs, managing supplier pricing, writing project proposals and creative/project briefs, invoicing and monthly reporting, and managing budgets and cost reconciliation. It was also very important to consistently write reports and produce presentations that effectively communicated successful marketing strategies and organizational opportunities.• Strongest client relationships: DuPont Canada, Manulife Financial, TD Canada Trust, Hyundai, Kia and many others.

Bachelor Of Technology (B.Tech.), Graphic Communications Management

• Graphic Communications Management, Bachelor of Technology. Double Minor in Marketing and Entrepreneurship & Innovation. Focused on wide.

Effective Business Writing, 39002-00003

Canadian Management Centre'S 5-Day "Mba", 32561-00048, Ribo Credits: Management Skills 35 Hours

Cpsa Skills For Sales Success Series Course, Professional Selling

Education record

• MS Office Suite – Word, Excel, PowerPoint • Outlook • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • QuarkXpress • Pages •.