Creating the comms plan to support the launch of the Three+ Loyalty App. Co-ordinating multi-channel briefs and feeding into the overall strategy for the new app. Reporting on performance, usage and partner offers.

Led the campaign planning and co-ordination across marketing and digital stakeholders. Presented and updated a clear comms plan based on insights, strategy and D&A results. Delivered automation briefs to improve the prepay customer experience. Managed and delivered important account updates via SMS to the PAYG base.

Multi-channel contract role which supported MBB/ HBB planning. Launched outbound calling MBB campaign, schedule and execution across different stakeholders. Contributed to mapping clear opportunities within the MBB base.

ByErim - CRM Co-Ordinator responsible for email, website pop-ups and data capture. Managed the database migration from ESP platforms and supported key launches including the website redesign and BFCM promotions. Advised on CRM Campaigns, strategy and upskilled social media team on email marketing.

LOOP BEAUTY - Digital and CRM Campaign Specialist. Creating the full comms plan for promotions including email and website assets. Consulting on ecommerce, digital and CRM management. Responsible for database management, email management and quarterly marketing planning.

DM LONDON - Consultant CRM Manager. Worked with Cantu Beauty UK as the Digital lead on data acquisition, loyalty and CRM campaign management.

L'Oréal UK LUXE DIVISION - Adobe Campaign Specialist (April 2020 - March 2021)Supporting the CRM team with day-to-day email campaign management. Upskilling and working on new templates and data segmentation along with adobe campaign administration.

Working in the CMO team at L'Oréal UK, I supported all 28 brands across 4 divisions.◇ Managing email activation and working with CRM teams on campaign activation and results.◇ Collaborating with the Data Science team to drive incremental revenue by +20%.◇ Leading the adoption of new tools such as Wyng, Yieldify and BI reporting. ◇ Upskilling to use SQL to deep dive into data segmentation to enhance consumer journeys.◇ Presenting best practice email marketing strategy through workshops and training days.◇ Championing data privacy and all things GDPR, specifically data collection usage and deletion.

Working at GLOSSYBOX (part of The Hut.com) for 3 years I managed the CRM strategy along with one direct report.◇ Led multi-channel CRM strategy, planning, execution and reporting. ◇ Developed customer segmentation and hit revenue targets YOY. ◇ Managed promotional partnerships with third-parties such as Karen Millen, Nars and Superdrugs. ◇ Improved the customer journey on site, referral scheme and gift offering. ◇ Managed the GLOSSYBOX affiliate network along with dedicated intern.◇ Managed the GLOSSYBOX onsite SEO.◇ Managed the GLOSSYBOX email marketing campaigns.

Completed an internship with the fast paced marketing team at PZ Cusson’s Beauty departmentworking with 2 brands, Sanctuary Spa and Charles Worthington. ◇ Co-ordinated critical paths.◇ Managed digital brand partnerships.◇ Worked on market research and BI reports.◇ SEO creative content writing.◇ General administrative tasks.

BA Degree Placement year with Jaywing Agency as the Ecom/ SEO team intern.◇ Day-to-day management of SEO data.◇ SEO analysis and reporting.◇ Worked on market research and BI reports.◇ SEO creative content writing.◇ Website project management. ◇ General administrative tasks.