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Christelle David personal email
- Strategic and Environmental Analysis- Brand Positioning- Innovation (Process, MR Tools, Product Development)- Management (Project, Team, Budget)- Mass Market & Consumer Goods Knowledge (Personal Care, HH Cleaners, Confectionery, food)
Bertucelli Neothermia
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Directrice Administrative Et FinancièreBertucelli Neothermia Oct 2015 - PresentRégion De Tours, FranceParticipation au rachat de la société Bertucelli en Octobre 2014, spécialisée dans les activités de chauffage (toutes énergies), plomberie, électricité et climatisation/ventilation.
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Co OwnerExpansia Holding Sep 2014 - PresentRégion De Tours, FranceCréation d' Expansia Holding , société d'investissements et de prises de participation dans les PME/PMI locales.
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Consumer & Customer Insight ManagerContinental Foods France Jun 2009 - Aug 2014- Manage the CCI department within the Marketing direction for the cluster – ad’hoc quali/quanti- Place the consumer in the heart of the strategic reflections to facilitate the decision-making- Influence the marketing short and medium-term strategy by being a real support of the brand and the innovation team (via consumer trends analysis, insights communication for 3 yrs plans & Brand Review)- Play a transversal role to support R&D, S&PG and commercial teams in the elaboration of growth development plans - Manage global suppliers contracts (panels, advertising, and media)- Develop the CCI studies capabilities with the marketing teams- Elaborate , Track & optimize annual CCI budget- Functional collaboration within the CCI Department (Best Practices, Innovation Platforms & Insights sharing)- Manage one CCI manager directly, co-lead multi-functional projects
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Europe Consumer Insight ManagerCadbury Oct 2006 - Feb 2009Lead the European Gum Innovation agenda on the Freshness and Function platforms. Set up insightment and creativity sessions at the early stage of the innovation process. Define/Recommend/Implement the European market research plan –quali and quanti ad hoc researches- to develop winning ideas. Communicate research results to the key stakeholders by representing the voice of the consumer. Initiate strategic analysis to identify new market insights, to provide guidance in winning choices and gain a superior understanding of competitor performance- Efficiently manage the regional market research budget, ensuring optimal value for money - Create synergies with the European partners (Marketing & Market Research) and support them in the implementation of their local action plans- Manage 2 Consumer Insight Analysts
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Category Market Research Manager - Personal CareReckitt Benckiser Mar 2003 - Sep 2006- Management of international ad’hoc researches for the Veet brand, to support the development of winning business strategies. Define/Recommend/Implement the market research plot for each new initiative. Set up the innovation program and lead strategic researches (tracking, shopper, U&A) . Define the action standards for the launch of new ideas (new C&U test approach – Category Benchmarking). Management and follow-up of the category market research budget- Presentation of strategic analysis (brand positioning, market gaps, competitive review)- MR Training to the Veet team members (Marketing, R&D, Sales,Trade) - RB research approach/tools -
Market Research Manager - FranceReckitt Benckiser Feb 2000 - Feb 2003- Management of local ad-hoc researches (cpt, product, advertising, pack, fragrance, potential…). For the Veet, O'Cédar, Calgon, Calgonit and Stéradent brands- French MR budget tracking- Responsabilities on the auto-dish washing detergents category, at the European level. Define/Implement researches to support the category growth and priorities. Co-leader of the innovation program- Involvement in the Europe Market Research Department. Share best practices on different methodologies (cpt, pdt, pack, potential) while identifying new approaches, especially on the innovation theme & on-line tools. Train new entrants to Market Research at RB. Management of one assistant MR analyst
Christelle David Skills
Christelle David Education Details
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Major De La Promotion -
Marketing / Gestion Du Marketing, Général
Frequently Asked Questions about Christelle David
What company does Christelle David work for?
Christelle David works for Bertucelli Neothermia
What is Christelle David's role at the current company?
Christelle David's current role is Directrice Administrative et Financière chez Bertucelli Neothermia.
What is Christelle David's email address?
Christelle David's email address is ch****@****ury.com
What schools did Christelle David attend?
Christelle David attended Ecole Supérieure De Gestion, Université Paris Dauphine.
What skills is Christelle David known for?
Christelle David has skills like Trade Marketing, Fmcg, Customer Insight, Consumer Behaviour, Product Innovation, Segmentation, Marketing Research, Brand Management, Marketing Management, Advertising Research, Consumer Products, Personal Care.
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Christelle David
Greater Paris Metropolitan Region -
1ocea-smart-building.fr -
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