Christelle David Email & Phone Number

Région De Tours, France

Participation au rachat de la société Bertucelli en Octobre 2014, spécialisée dans les activités de chauffage (toutes énergies), plomberie, électricité et climatisation/ventilation.

Région De Tours, France

Création d' Expansia Holding , société d'investissements et de prises de participation dans les PME/PMI locales.

- Manage the CCI department within the Marketing direction for the cluster – ad’hoc quali/quanti- Place the consumer in the heart of the strategic reflections to facilitate the decision-making- Influence the marketing short and medium-term strategy by being a real support of the brand and the innovation team (via consumer trends analysis, insights communication for 3 yrs plans & Brand Review)- Play a transversal role to support R&D, S&PG and commercial teams in the elaboration of growth development plans - Manage global suppliers contracts (panels, advertising, and media)- Develop the CCI studies capabilities with the marketing teams- Elaborate , Track & optimize annual CCI budget- Functional collaboration within the CCI Department (Best Practices, Innovation Platforms & Insights sharing)- Manage one CCI manager directly, co-lead multi-functional projects

Lead the European Gum Innovation agenda on the Freshness and Function platforms. Set up insightment and creativity sessions at the early stage of the innovation process. Define/Recommend/Implement the European market research plan –quali and quanti ad hoc researches- to develop winning ideas. Communicate research results to the key stakeholders by representing the voice of the consumer. Initiate strategic analysis to identify new market insights, to provide guidance in winning choices and gain a superior understanding of competitor performance- Efficiently manage the regional market research budget, ensuring optimal value for money - Create synergies with the European partners (Marketing & Market Research) and support them in the implementation of their local action plans- Manage 2 Consumer Insight Analysts

- Management of international ad’hoc researches for the Veet brand, to support the development of winning business strategies. Define/Recommend/Implement the market research plot for each new initiative. Set up the innovation program and lead strategic researches (tracking, shopper, U&A) . Define the action standards for the launch of new ideas (new C&U test approach – Category Benchmarking). Management and follow-up of the category market research budget- Presentation of strategic analysis (brand positioning, market gaps, competitive review)- MR Training to the Veet team members (Marketing, R&D, Sales,Trade) - RB research approach/tools

- Management of local ad-hoc researches (cpt, product, advertising, pack, fragrance, potential…). For the Veet, O'Cédar, Calgon, Calgonit and Stéradent brands- French MR budget tracking- Responsabilities on the auto-dish washing detergents category, at the European level. Define/Implement researches to support the category growth and priorities. Co-leader of the innovation program- Involvement in the Europe Market Research Department. Share best practices on different methodologies (cpt, pdt, pack, potential) while identifying new approaches, especially on the innovation theme & on-line tools. Train new entrants to Market Research at RB. Management of one assistant MR analyst

Master'S Degree - Marketing & Advertising, Marketing/Marketing Management, General, Major De La Promotion

Maîtrise Des Sciences De Gestion, Marketing / Gestion Du Marketing, Général