Christen Evans (She/Her) Email & Phone Number

Rancho Cordova, Ca, Us

Rancho Cordova, Ca, Us

California

Spark Partnerships is an incubator agency focused on helping brands and creators get their start in the performance marketing space.

• Built and scaled affiliate division at legacy PR agency, including hiring and developing team of 6• Onboarded and managed 15+ net new clients, including building strategy, managing recruitment and monitoring data for 500% division growth in 1 year• Cultivated cohesive foundational strategy to drive topline revenue growth while securing key brand awareness placements, leading to ongoing incremental revenue• Optimized mature partner programs, leading to 71% revenue growth with 22% spend decrease for niche fashion brand

Remote

• Developed in-house affiliate manager through regular coaching, touch bases and goals• Identified opportunities to close solution gaps through affiliate partnerships• Grew and diversified partnerships to capture multiple funnel components• Restructured attribution rules, commissions to provide clearer value snapshot• Educated affiliates, marketplace sellers and internal stakeholders on strategy, execution and paths forward• Collaborated closely with internal stakeholders to ideate and execute multi-channel campaigns, identifying key partners to drive revenue growth

Remote

The Minimalist Wedding is a space for couples looking to celebrate their love, simply. From fashion to stationery to decor and more, we focus on keeping things simple and including only what makes you the happiest.

Remote

Bourbon & Sparkle connects bloggers with education and resources on how to monetize their sites with affiliate marketing.

- Client lead on multiple accounts across 10+ verticals within the e-commerce space- Developed, implemented and evaluated performance marketing strategies for key client accounts ($1M+ in annual net revenue) within the home, food and beauty categories- Drove 150% growth in revenue and 267% increase in traffic year over year for boutique gourmet food retailer by identifying key partners and negotiating relevant placements- Trained, developed and mentored team of affiliate managers and coordinators- Met or exceeded goals, receiving regular promotions consistent with performance

- Oversaw day-to-day strategy for clients across multiple verticals on a variety of affiliate marketing platforms- Implemented attribution rules and maintained commissioning strategy to entice top of funnel affiliates to drive conversions- Key lead in client communications- Collaborated with Affiliate Services team to ensure brand and messaging alignment

Remote

- Developed and implemented messaging for affiliate outreach- Created campaigns and outreach strategies to educate and activate affiliates- Developed and implemented affiliate strategy from prospecting to onboarding to activation to ongoing collaboration- Ideated and implemented bonus strategies to incentivize affiliates during slower or off-peak shopping seasons

Remote

- Created messaging around affiliate outreach to increase onboarding and activation- Managed regular social media messaging across Facebook, Twitter, Instagram- Developed educational videos to ensure ease of onboarding for new affiliates

Helping businesses play in the awesome land of Broke-Ass Bride.Communicate with existing and potential clients regarding sponsorship and advertising offerings, campaign directions, blog statistics and partnership potential.Establish direction of advertising campaigns and write compelling copy to promote client while maintaining The Broke-Ass Bride brand voice.Manage all accounts from initial inquiry through termination.Recruit, train and manage 10+ contributors.Generate creative, original and enticing content to engage readers.Create detailed and effective editorial and social media calendar to drive traffic and engagement.

Jackson, Wyoming

I showcase real weddings on The Broke-Ass Bride, which is achieved by contacting brides or photographers, providing a questionnaire for the bride to fill out, obtaining the questionnaire and photographs, formatting posts and writing an introduction.

Write Web content for a variety of businesses to attract new clients.Proofread publications to ensure accurate and correct information.Contact businesses to expand on information and obtain more details for write-ups.Blog ContributorReal Weddings Contributor for Broke-Ass Bride, thebrokeassbride.com

Jackson Hole, Wyoming

"Spiritual Signs and Lessons of a Survivor: Book Two;" Untitled novella.Communicated with Dr. Robert Rauch about goals, deadlines and general direction of each book.Proofread and edited document for flow, grammar, punctuation and spelling.Sub-contract with Gliffen Designs in Jackson Hole, Wyo., for various jobs, including: website biography writing, website copy writing, proofreading brochures/other public literature, editing various pieces of copy for businesses.

Edit and proofread articles from The Associated Press for content, grammar, length and accuracy.Create appropriate and enticing headlines relevant to articles.Paginate editorial pages according to relevant and current news.Maintain consistency according to AP style.

Jackson Hole, Wyo.

Edit and proofread articles from The Associated Press for content, grammar, length and accuracy.Create appropriate and enticing headlines relevant to articles. Paginate editorial pages according to relevant and current news. Maintain consistency according to AP style.

Jackson Hole, Wyoming

Edit posts for length, content, grammar. Schedule incoming posts to go live at a consistent time. Format photographs for visual appeal. Create enticing headlines to draw in an audience. Insert tags, categories and other information to increase SEO.

Associate Of Arts (Aa), Communications - Journalism, 3.64

Activities and Societies: Student newspaper

High School Diploma, General Education