Christen (Demarco) Murphy Email & Phone Number

Baltimore, Maryland, United States

Maintain and build relationships with the key clientsCreatively write copy for emails, social media posts, and website contentExecute campaigns across digital and traditional sources including social media, email, digital ads, and print adsManage the content development, design, printing and mailing of various collateral for clientsPlan and oversee the redesign of client websites in order to create robust and current sitesTrack and evaluate success of campaigns and make adjustments, as necessary

Baltimore, Maryland Area

• Create and execute integrated marketing plans including print, web, and social networking activities• Write, proofread, and modify and coordinate promotional material design based on target market • Develop training and corporate presentations• Coordinate and implement market development/research activities including customer interviews and product testing• Evaluate competitive offerings and analyze new product viability • Report results and findings based on marketing campaigns and market research • Manage the development, planning, and implementation of educational and corporate events including in-person workshops and online webinars•Collect, evaluate, and map editorial content for online courses, curricula, and ebooks

Baltimore, Maryland Area

I am assigned to cover open sales territories when they become vacant and I am responsible to act as primary sales representative for that territory until it is no longer vacant. I work with department chairs, professors, bookstore staff, and department administrators remotely via email, phone, and web conference. General duties include:- Territory sales tracking and future projections- Sampling of materials to customers - Daily territory management in Salesforce.com- Remote web demonstrations of products- Use of Excel to manage territory information and data- Match course offerings with corresponding Pearson product(s)

Baltimore, Maryland Area

Senior Marketing Manager responsibilities (listed below) expanded upon to include the following:• Accountable for the sales and promotional spending for one division of company (annual sales budget of over $40M)• Lead marketing team in new business development, market development, and promotional strategies • Managed external business relationships including product development and marketing strategies for corporate partners including the American College of Sports Medicine (non-profit) and the National Academy of Sports Medicine• Hired, trained, and managed two Marketing Managers• Received Outstanding Achievement and Innovation Award for one division of company

Baltimore, Maryland Area

Marketing Manager responsibilities (listed below) expanded upon to include the following:• Accountable for over 50 percent of sales for one division of company (annual sales budget of over $13.5M).• Hired, trained, and managed an Associate Marketing Manager• Named Marketing Manager of the Year for 2003 and 2005

Baltimore, Maryland Area

Associate Marketing Manager responsibilities (listed below) expanded upon to include the following:• Responsible for determining and achieving annual sales budget of over $7M, promotion spending budget of over $350K, and personal travel budget• Expanded product acquisition and development involvement. Determined products to acquire, developed product line ideas and growth strategies, sought out product and author leads, and cultivated author relationships• Traveled to customer accounts to gain more market knowledge, help close sales, and meet with customers face-to-face

Baltimore, Maryland Area

The product and market specialist for a variety of product lines comprised of books and electronic resources.• Initiated and managed the creation of direct mail, advertising, e-marketing, exhibit/trade show promotions, sales collateral, and retail merchandising• Developed strategic marketing plans to increase market share and drive sales through various sales channels including retail, wholesale, trade shows, and internet • Participated in product acquisition and development by: identifying industry trends and opportunities; researching the competition; and supplying sales forecasts, pricing strategies and promotion costs for product profit and loss statements• Educated sales forces through product and market presentations

Baltimore, Maryland Area

• Developed and wrote press releases• Interacted with members of the media• Planned, coordinated, and implemented special events and fundraisers

Baltimore, Maryland Area

• Wrote and edited copy for newsletters, special reports, and marketing materials• Proofread and approved all materials from graphic designers before printing • Fulfilled specific research requests by using the Internet, industry journals, and local libraries

Masters Of Marketing, Marketing, Communications

Bachelors Of Arts, Communications, Media Studies

Activities and Societies: Kappa Kappa Gamma Philanthropy Chair

Education record