Provide full range of CFO services to rapidly growing and award-winning telehealth provider. Rebuilt chart of accounts, department structure and budget process within QBO to improve financial visibility and control. Implemented working capital strategies to reduce burn rate and support expansion. Implemented Carta for equity and board management; created and managed stock option program. Wrote investor decks, sourced prospects and participated in investor pitches. Provided financial and strategic counsel to CEO and leadership team.

Starcreek Associates is a diverse network of highly experienced, successful executives working closely with entrepreneurs, investors and companies to solve challenging business problems. We eliminate obstacles to your success, driving measurable and meaningful results by bringing the right people with the right expertise to your unique situation. Clients include an early stage healthcare technology company and a large specialty media company.

COO of rapidly growing provider of premium cross-platform paid advice services. Oversaw all aspects of marketing, customer service, finance and accounting, merchant processing and fraud prevention, advisor services, legal/business affairs and human resources. Acted as trusted advisor to Founder/President and senior management team on critical strategic projects, including ownership of due diligence process for acquisition targets and leadership of new office site selection, negotiation and buildout to deliver dual priorities of reduced cost and business continuity. Identified material exposures and drove all company risk management and mitigation efforts, including significant cash concentration issues, product and payment liability, and business continuity across multiple business units and locations. Concepted and launched two new brands to capitalize on underserved market segments, accounting for over 75% of company revenue growth in 2018.

Promoted within company to reflect increased functional responsibilities and scope of role. Created and staffed FP&A, Revenue and Analytics and General Counsel functions to efficiently support increasing business complexity. Revised analytics, metrics and reporting for core business functions to eliminate bottlenecks to scale in customer service and advisor management. Created pricing optimization framework used to expand unit margins by better matching price of services with customer demand. Revamped and implemented new compensation structure and company-wide bonus program, enhanced benefits and 401k programs and developed an LTIP program for key executives to align staff with short and long term value creation objectives. Sourced, evaluated and improved key external relationships to reduce cost and improve impact including new merchant processing, commercial bank, insurance broker and benefits broker providers. Negotiated and closed first commercial credit relationship and established relationships with key sources of capital for future growth needs including M&A transactions.

Direct oversight of accounting, merchant processing and human resources functions of rapidly growing advice services company. Upgraded and restructured leadership in accounting and HR functions to better align capabilities with company lifecycle needs. Developed and implemented core financial and analytical processes to focus organization on key metrics. Implemented bottom-up budgeting and rolling forecast process along with regular financial education and communications to support transition from a technology-focused enterprise to customer-oriented, data-driven company. Drove enhanced focus and tools to improve customer acquisition process and lifetime value, including development and evangelism of brand-level customer waterfall models. Sourced and implemented new ERP and HRIS systems.

ActivateTV turns any video into a social game. Fans compete with their friends to demonstrate their passion and knowledge, while publishers get more monetizable video views. Designed, built and launched social gaming startup to test video content engagement opportunities. Reached 20,000+ MAUs within two months at under $0.25 CPI.

Promoted within Fox to senior financial executive at Myspace.com, with responsibility for all planning, forecasting and financial controls worldwide during period of rapid growth to the most trafficked website in the world. Led annual budgeting, quarterly reforecast and weekly forecasting processes across the enterprise. Recruited and developed a high performing team of 35+ financial professionals in 5 countries to support aggressive business expansion into over 30 countries within two years. Provided analysis and insight to support distribution, product development and monetization strategies. Led effort to consolidate and restructure worldwide operations in mid-2009.

Recruited to lead financial integration of Intermix (Myspace), IGN and Fox digital assets into newly formed Fox Interactive Media. Recruited and developed financial leadership team across business portfolio including FP&A, accounting, tax and sales finance. Established and managed key reporting systems to provide visibility into revenue, expense and non-financial KPIs for line, staff and corporate management. Provided regular reporting and insight into business and competitive trends to NewsCorp for use in investor presentations, regulatory filings and management of the enterprise.

Consultant/advisor to online media related businesses. Clients ranged from early-stage entities requiring a broad scope of advisory and business development support, to larger, more established companies needing specific expertise to capitalize on a business opportunity.

Business unit general manager for the interactive operations of a $1.4B media holding company. Overall strategic, operational and financial responsibility for interactive and related business initiatives including over 30 individual web sites and 250 employees. Achieved over 30% compound annual revenue growth during 2001-2004 by implementing new sales programs and reallocating sales resources against key opportunities. Improved EBITDA profitability from a $25MM loss in 2000 to breakeven in 2004. Represented Belo Interactive on board of Online Publisher's Association and as founding co-chair of OPA Behavioral Targeting Committee; served on board of Newspaper Association of America's New Media Federation.

Senior financial executive for interactive operations with responsibility for all financial and accounting functions. Strategic and financial advisor to president and department heads providing analytical framework and business judgment necessary to launch and successfully operate interactive subsidiary.

CFO of rapidly growing direct marketing, research and advertising services company. Responsible for all aspects of finance and accounting, information technology, human resources, facilities and operations. Developed and implemented rigorous account profitability processes to drive rapid margin expansion. Advised principals on key public relations initiatives resulting in organizational recognition including two Dallas 100 Fastest Growing Companies awards (1997 and 1998) and the E&Y Entrepreneur of the Year award (1999). Negotiated and successfully managed sale of company to a strategic buyer at a 200%+ premium to principals' expectations.

CFO of 40-unit American/Italian casual theme restaurant chain. Responsible for development and implementation of unit level control systems, improvement of corporate accounting processes, purchasing and distribution management, information technology, franchise sales and overall management of cash flow.

Progressive growth of responsibility in diverse functions including operations, finance, real estate and strategic planning.

Developed methodologies and performed analyses to evaluate the revenue impact of proposed routes, marketing programs, fleet composition, aircraft configuration and acquisitions.