Accomplished marketing director with a proven track record at Andersen Hitches, a leading provider of towing solutions. Leveraging a strategic blend of digital and traditional marketing, I have successfully increased brand visibility, developed impactful campaigns, and driven revenue growth. Adept at market analysis, I have identified key trends and implemented targeted strategies, resulting in enhanced market positioning. My leadership has fostered cross-functional collaboration, leading dynamic teams to execute innovative marketing initiatives. With a focus on measurable results, I bring a results-driven approach to marketing management, contributing to Andersen Hitches' continued success in a competitive industry.

In my capacity as Ecommerce Sales Manager, I played a pivotal role in propelling the growth and success of our online business. I excelled in setting and surpassing ambitious sales targets by deploying data-driven strategies, leveraging SEO, SEM, social media, and email marketing. My role extended to meticulous management and optimization of the ecommerce website, ensuring a seamless customer journey and maximizing conversion rates.One of my key contributions involved in-depth analysis of customer data, allowing me to discern trends and opportunities that informed strategic business decisions. My collaborative approach extended to working closely with cross-functional teams, particularly in product development and customer service, ensuring a cohesive and effective ecommerce strategy.Remaining at the forefront of industry trends and best practices was integral to my role, allowing me to drive continuous growth and enhance the overall customer experience. As the leader of the digital marketing efforts, I crafted and executed a comprehensive digital marketing strategy. Additionally, I successfully managed a team of digital marketers, overseeing their contributions and measuring the success of various campaigns.

In my role as E-Commerce Marketplace Manager/Coordinator at Teton Outfitters / Klim, I orchestrated the day-to-day operations across various marketplaces, overseeing a spectrum of responsibilities. This encompassed the coordination of operations, customer service, and returns, ensuring a streamlined workflow and optimal customer experience.A key facet of my role involved the strategic management of PPC (Pay-Per-Click) campaigns, focusing on listing optimization and targeted campaigns to enhance product visibility and drive conversions effectively. My proficiency extended to project management and maintenance of FBA inventory levels, mitigating over- and under-shipments to optimize operational efficiency.I demonstrated a keen ability to create, manage, and optimize listings, utilizing data-driven insights to enhance product discoverability and elevate sales performance. Furthermore, I took charge of coordinating marketing initiatives across online marketplaces, strategically leveraging promotional opportunities, optimizing pricing strategies, and crafting compelling content such as guides, banners, HTML templates, and email campaigns.An integral part of my responsibilities included managing and maintaining strategies on Amazon FBA, Seller Fulfilled, Seller Fulfilled Prime, and PPC campaigns, aligning these efforts with overarching growth objectives. This experience equipped me with a comprehensive skill set in e-commerce, blending operational excellence with strategic marketing proficiency.

As the E-Commerce Director at Chesbro Music Company, I led and supervised the e-commerce division with a focus on operational effectiveness and strategic development. I played a key role in suggesting improvements for website development and design, collaborating with web and graphic designers to create compelling marketing assets.My responsibilities included conducting thorough research on new developments in the e-commerce sector, ensuring that the senior management was well-informed about ongoing operations. I actively contributed to the management of the web merchandising team by preparing and assigning work schedules, ensuring the timely completion of tasks, and achieving company targets.Additionally, I formulated and executed comprehensive marketing strategies, regularly reviewing sales performance to make data-driven adjustments. Proficient in SEO/SEM techniques, I applied effective strategies to maximize search engine traffic. My role extended to undertaking quality assurance checks and creating detailed performance reports on a monthly basis, contributing to the continuous improvement of the e-commerce division.

In my role as Regional Administrator for GE Renewables, I assumed a crucial position overseeing various administrative functions to ensure seamless operations. This involved meticulous management and coordination of tasks, including scheduling, record maintenance, and correspondence handling for the regional office.I provided essential support to the regional management team by efficiently managing tasks such as scheduling travel, coordinating meetings, and organizing events. Additionally, I played a pivotal role in assisting with budgeting and financial management for the regional office, encompassing tasks like invoice processing and expense tracking.As the primary point of contact for the region, I adeptly handled incoming calls and queries, directing them to the appropriate team members for effective resolution. My commitment extended to ensuring strict compliance with company policies, procedures, and local regulations, contributing to a well-governed and compliant regional operation.

SEO - PPC - PIM - UX - EMAIL OUTBOUND - ANALYTICS

Direct sales and traffic.Managing facility marketing and sales efforts.Coaching of employees.Marketing Plans, Action Plans.

Overseeing marketing department.Evaluating and developing our marketing strategy and marketing plan.Planning, directing, and coordinating marketing efforts.Communicating the marketing plan.Researching demand for our products and services.Competitor research.Identifying potential customers.Developing promotions with advertising managers.Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.Developing and managing advertising campaigns.Building brand awareness and positioning.Coordinating marketing projects from start to finish.Organizing company conferences, trade shows, and major events.Overseeing social media marketing strategy and content marketing.

Promote events and promotions with local businesses.Sales to business and residential clients for internet and voice over internet protocol service.Exceeded sales quotas for first two months of second quarter. Experience developing relationships with local businesses and charities for events and collaboration.

Increased oxygen referral sales 33 percent in first three quarters of 2008, exceeding company expectations for growth of patient baseTop 2 in Unit Dose liquid medication sales company wide (nationally) for 2007 and 2008.Specialize in Medicare and Medicaid target groupsExperience developing relationships with medical specialists including Internal Medicine, pulmonology, as well as family practice and clinical physicians.Ability to market multiple products and services including medical equipment, liquid respiratory medications, and testing services.