Christen Shaw Email & Phone Number

Atlanta, Ga

ALLEGIANCE is an internationally-recognized marketing and consulting firm specializing in Reputation Management, Crisis Communications and Business Development Services. ALLEGIANCE serves its selected clients through an expanded team of over 100 seasoned advisors throughout America, Europe and Asia, representing a wide range of industries and some of the world’s largest corporations and brands.

Atlanta, Ga

Full service marketing and communications firm specializing in evidence-based, marketing driven and creatively supported client solutions. The firm serves clients primarily in higher education, banking, utilities, healthcare and government sectors. Accountability based marketing programs are at the core of the firm's services. Recognized as a national leader in research, strategic planning, social and digital media, the company provides accountability through adherence to client approved marketing metrics.

Atlanta

Project Manager for Coca-Cola Studios Technology team. The technology team focuses on both current and emerging technologies including email campaigns, website development primarily using SharePoint and WordPress, mobile app development, virtual reality, and augmented reality.Manage projects beginning with intake and discovery through project completion. This includes managing the project scope, timelines, budget, tasks, and serving as the liaison between the client and technology team.

Orlando, Florida Area

• Managed the entire marketing and implementation process of client projects for all advertising, marketing and cross-functional branding efforts for multiple divisions of the company. • Built relationships with clients and vendors through consistent communication and managing expectations.• Developed digital media campaigns including social media, email (Exact Target), landing page, and microsite development; supervised digital design strategy to be responsive with changing consumer trends.• Assessed the impact of marketing plans using Salesforce & Google Analytics to determine next steps for direction of brand strategy.• Reviewed each client project to ensure it is on point with company brand standards and strategy. • Worked closely with InterContinental Hotels Group to develop brand awareness, digital presence and marketing materials for Holiday Inn Club Vacations.• Maintained an agile project tracking system using Asana, Trello, Active Collab & Excel, and assisted in managing workload of design and digital media teams.

Orlando, Fl

• Developed win strategies for RFQs/RFPs proposals and presentations. Organized and prioritized RFQ/RFP requirements into a timeline and tactfully gathered information to ensure timely delivery of the final response submission. • Using Adobe Creative Suite, created marketing materials, award submissions, market research, press releases, brand awareness initiatives, intranet & web content, and communications strategies.• Tracked and managed data collected from business development strategy to ensure relationship task force teams were building and maintaining relationships with clients which increased engagement and new business opportunities. • Planned and executed internal and external company events including industry tradeshows, conferences, community giving, and team building efforts including: IAAPA, TEA, Habitat for Humanity, Second Harvest Food Bank, & United Way.

Little Rock, Arkansas

• Built and maintained relationships with clients and served as the primary client facing role for corporate and multi-franchise businesses, as well as the link between technical, creative and other agency components.• Responsible for managing client projects from initial concept to completion with systems FileMaker Pro & Basecamp and ensured that every project was delivered on time, on strategy, and within budget for all project deliverables.• Managed client’s budgets and day-to-day activity on projects for corporate and franchise accounts.• Negotiated and finalized costs with vendor representatives for digital, print, radio, broadcast and cable media.• Wrote promotional proposals for quarterly strategic plans and local store marketing initiatives which led to over 10% increase in same store sales.

Little Rock, Arkansas

• Managed clients day-to-day activity on corporate and franchise accounts, ensuring that every project is delivered on time and in budget.• Evaluated and managed client inventory reports to maintain a sustainable level of merchandise for franchise ordering, while minimizing inventory expenses.• Maintained daily contact with clients.• Negotiated and finalized costs with vendor representatives for online, print, radio, broadcast and cable media.

Little Rock, Arkansas

• Coordinated pre/post-production of various commercial and print production shoots (such as the talent, props, per diem, receipts, and hotel accommodation).• Assisted editors in proofreading, and transcribed films for closed captioning.• Performed research over a variety of topics and submitted reports for research recommendations.• Prepared talent for commercial and print appearances, and prepped them for live reads under challenging circumstances.

Little Rock, Ar

• Held brainstorming sessions with other interns and account executives for CJRW clients and participated in various creative meetings for client strategy and brand building campaigns.• Conducted research for various projects-particularly for the Arkansas Department of Higher Education.• Job shadowed in all areas of the agency to better understand the components of the advertising industry.

Bachelor'S Of Arts, Public Relations And Marketing

Activities and Societies: Alpha Sigma Tau Sorority, Student Government Association, Public Relations Student Society of America, Lambda Pi.

Education record