Christer Andersen

Christer Andersen Email and Phone Number

Country Manager Denmark and Digital Marketing Officer @ DIB Travel
Copenhagen, DK
Christer Andersen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Christer Andersen's Contact Details

Christer Andersen work email

Christer Andersen personal email

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About Christer Andersen

I am on a mission to put the customer on the agenda! My passion is to combine customer insights, winning strategies and relentless digital execution to create extraordinary results with the team. I have learned from the best in digital marketing and I bring strong competencies in digital strategy, customer loyalty programs and ecommerce. I have been part of creating significant business growth and the work has been acknowledged with several Advertising Effectiveness Awards and Danish Digital Awards.I come with a proven track record of delivering results in leading companies: Carlsberg, Nokia, Nestlé and Scandlines. I am an effective leader with the ability to cut through complexity, set a clear direction and motivate others to successful execution.Contact:Email: christer.andersen11@gmail.comPhone: +45 26 30 00 29---Link til dansk profil: https://www.linkedin.com/in/christerandersen/?locale=da_DK---Key competencies:Digital transformation, Digital marketing, Customer loyalty programs, CRM (Customer relationship management), Content marketing, Marketing automation, Ecommerce, Digital strategy, Customer experience, Customer journey, Customer satisfaction, Retail marketing, Market intelligence, Media planning, Brand identity, Innovation, Product management, Portfolio management, Product development, Packaging development, Pricing strategy, Sponsorship management, Leadership, Team development, People managementExperience from the following industries:BTC (Business to consumer), BTB (Business to business), FMCG (Fast-moving consumer goods), Transport, Travel, Leisure, Building materials, Consumer electronicsSuited roles:CMO, CCO, Vice President of Marketing, Head of Marketing, Marketing Director or Head of Product Management

Christer Andersen's Current Company Details
DIB Travel

Dib Travel

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Country Manager Denmark and Digital Marketing Officer
Copenhagen, DK
Website:
dibtravel.com
Employees:
72
Christer Andersen Work Experience Details
  • Dib Travel
    Country Manager Denmark And Digital Marketing Officer
    Dib Travel
    Copenhagen, Dk
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  • Testlio
    Digital Development, Marketing And Qa
    Testlio Feb 2024 - Present
    Helping some of the biggest social media, streaming, payment and dating companies in the world to map customer journeys, optimize marketing activities as well as developing and testing innovative products and services.
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  • Udviklingsselskabet By & Havn
    Head Of Communications And Marketing
    Udviklingsselskabet By & Havn Nov 2022 - Jan 2024
    Copenhagen, Capital Region, Denmark
    - Development of communication strategy and campaigns for By & Havn, the urban development projects and the business areas Rental and Parking- Leading the Communications and Marketing team- Internal communication such as Intranet, town hall events, newsletters- External communication with customers, citizens, press and other stakeholders- Positioning the CEO in relevant channels (conferences, social media, other media)- Digital development: Websites, Apps, SEM/SEO, social media and email newsletters- Exhibitions and Talks- Market research
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  • Scandlines
    Senior Vice President, Group Sales & Marketing
    Scandlines May 2019 - Oct 2022
    Copenhagen, Capital Region, Denmark
    - Responsible for all sales and marketing activities for Scandlines and BorderShop in Europe- P&L responsible for car and bus tickets, the largest Business unit in the company- Leading the Group Sales & Marketing team in Denmark, Sweden and Germany- In charge of the digital transformation of marketing- Heading Commercial Strategy, Market Intelligence, Brand Management, Product Management, eCommerce, CRM, BTB sales and Customer Service- Managing digital customer loyalty program, SMILE, and has taken it from 0 to 850.000+ members (Top 10 in DK)- Winning two Danish Digital Awards- Reporting to the CEO
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  • Scandlines Danmark Aps
    Vice President, Group Marketing
    Scandlines Danmark Aps Feb 2017 - Apr 2019
    Copenhagen, Capital Region, Denmark
    - Responsible for all sales and marketing activities for Scandlines and BorderShop in Europe- Full P&L responsibility for car tickets- Leading the Group Marketing team- Leading the digital transformation of marketing- Heading Market Intelligence, Brand Management, Product Management, eCommerce and CRM for Scandlines and BorderShop- Reported to the CCO
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  • Scandlines Danmark Aps
    Marketing Director
    Scandlines Danmark Aps Oct 2013 - Feb 2017
    Copenhagen, Capital Region, Denmark
    - Responsibility for all Marketing marketing activities in the Nordics- Leading the Marketing department: Brand Management, Market Intelligence, eCommerce and CRM functions- Reported to Senior Vice President – Sales & Marketing
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  • Nestlé S.A.
    Nordic Marketing Manager
    Nestlé S.A. Dec 2011 - Sep 2013
    Copenhagen Area, Denmark
    - Responsible for analyzing, planning, executing and tracking marketing activities for Nestlé Meals & Drinks in the Nordic markets with a target to achieve profitable growth- On- and Off-line communication material development, PR and media planning with local agencies- Creation of CRM activities such as dialogue-based marketing as well as a loyalty club - Innovation & Renovation of a vast product portfolio- Leading a team of Brand Management, Innovation Management and CRM functions
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  • Nokia
    Head Of Roadmap Implementation
    Nokia Jan 2010 - Nov 2011
    Copenhagen Area, Denmark
    - Planning the global product portfolio from a go-to-market perspective - Consolidating, analyzing and communicating the product portfolio plans to sales companies and channels on a monthly basis- Hosting quarterly in-depth portfolio introductions and functional updates- Evaluating portfolio competitiveness with sales companies and agreeing action plans- Planning consumer retention activities
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  • Nokia
    Head Of Portfolio & Strategy
    Nokia Jan 2009 - Dec 2009
    Copenhagen Area, Denmark
    - Managing ‘Connect Category’ product portfolio (the largest of Nokia’s four product categories) from a go-to-market perspective- Presenting detailed ‘Connect’ portfolio plans to sales companies and channels- Improving internal processes to simplify how regional portfolio feedback is prioritized and resolved- Pioneering the creation of a new consumer benefit driven product proposition framework to be used in customer meetings, agency briefings and internal R&D briefings- Creating a new global ‘Community’ marketing strategy and agency briefing in cooperation with Brand Management team
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  • Nokia
    Senior Marketing Planning Manager
    Nokia Apr 2008 - Dec 2008
    Copenhagen Area, Denmark
    - Driving creation of the cross-category marketing theme strategy for ‘Navigation’- Agency briefing in cooperation with Brand Management- Definition of product propositions and campaign theme fit in cooperation with Devices teams- Marketing stakeholder in major Business Development Project with Disney HQ
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  • Nokia
    Global Product Manager
    Nokia Aug 2006 - Mar 2008
    Copenhagen Area, Denmark
    - Product Management of ‘Nokia 6500 slide’ from concepting to launch- Cross-functional project management working with R&D, Design, Marketing, Consumer Insights, Finance and Logistics - Assuming responsibility for the business case, for driving the project forward as well as for meeting agreed targets and timelines- Creating consumer focused and differentiated ‘Product Story’ to be used with customers, agencies and internal audiences- Frequent regional reviews to ensure that the device would be globally competitive at time of launch- Creating detailed go-to-market plan with communication and promotion guidelines as well as life-cycle activities- Product concepting work on a new device nicknamed ‘Natalie’- Improving the overall product development processes by aligning milestone timings and deliverables between R&D and Marketing
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  • Carlsberg Group
    Senior Marketing Manager
    Carlsberg Group Jun 2005 - Jul 2006
    Copenhagen Area, Denmark
    - Driving Carlsberg, Tuborg and Holsten marketing activities for global export and license partners- Negotiating with partners to develop winning product portfolios and marketing plans that would ensure achievement of agreed objectives- Influencing partners to invest behind Carlsberg brands rather than other international brands in their portfolio- Developing, presenting and selling-in of global promotion kits- Sharing Best Practice marketing initiatives
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  • Carlsberg Group
    Senior Market Development Manager
    Carlsberg Group Apr 2002 - May 2005
    Copenhagen Area, Denmark
    - Driving and approving marketing plans for subsidiaries and license partners in Americas, Western Europe and Africa- Close co-operation with local markets to develop winning product portfolios and marketing plans that would ensure achievement of agreed business objectives- Sharing of sales and marketing Best Practice cases among subsidiaries- Participation in the planning and roll-out of a very big Business Development initiative, ‘Commercial Excellence’, across group companies (assisted by McKinsey we improved and streamlined the Commercial Management of the businesses by using the same world-class tools and processes in all group companies)- Business development activities around driving major innovations (DraughtMaster and Pull-off caps) to launch in new markets- Key stakeholder in several major M&A activities (marketing due diligence), e.g. the €1bn acquisition of Holsten Brewery in Germany as well as the due diligence of the Peroni Brewery in Italy
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  • Carlsberg Importers
    Marketing Manager (Expatriation)
    Carlsberg Importers Apr 1998 - Mar 2002
    Brussels Area, Belgium
    - Brand Management of Carlsberg and Tuborg brands in Belgium, Holland and Luxembourg- Developing marketing plans and presenting them to sales force and HQ- Communication development, planning and evaluation with local advertising agency (budget of 20M DKK) as well as local implementation of certain global campaigns and sponsorships- Creating, executing and evaluating promotions (budget of 30M DKK)- Packaging development- Sponsorship strategy and execution (both local execution of promotions connected to Carlsberg’s sponsorship of the UEFA European Championships in Football, Euro 2000, taking place in Belgium and Holland as well as smaller local sponsorships)- Deep involvement in in Off-trade and On-trade sales
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  • Carlsberg Group
    Area Manager
    Carlsberg Group Jan 1997 - Mar 1998
    Copenhagen Area, Denmark
    - Working closely with local partners and subsidiaries in France, Switzerland and Austria on business development (such as the business model for French subsidiary), support and approval of marketing plans- Close follow-up of agreed targets as well as monitoring sales figures and budgets
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  • Carlsberg Group
    Management Trainee
    Carlsberg Group Mar 1995 - Dec 1996
    Copenhagen Area, Denmark
    - Promotion development and execution- Monitoring of sales budget- Presentations to sales force- Brand Management of smaller brands (Tuborg Super Light and Wiibroe Årgangsøl) including communication and promotion development and execution- Assisting Brand Manager of main brand, Grøn Tuborg, in all aspects of communication, promotion, marketing budget monitoring and presentations- Support in Belgium and Holland
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Christer Andersen Skills

Marketing Management Strategy Product Management Product Development Business Development Brand Management Cross Functional Team Leadership Portfolio Management Fmcg Management Strategic Planning Market Research Leadership Project Planning Communication Marketing Market Planning International Team Leadership Product Marketing Go To Market Strategy People Management Roadmap Analysis Market Analysis Key Account Management Retail French Mobile Devices Global Marketing Team Management Sales Negotiation Product Launch Lean Tools Btc Btb Mobile Solutions Planning Execution Implementation Consultant Solution Selling Product Categories Product Category Management Building Materials Strategy Implementation Consumer Electronics

Christer Andersen Education Details

Frequently Asked Questions about Christer Andersen

What company does Christer Andersen work for?

Christer Andersen works for Dib Travel

What is Christer Andersen's role at the current company?

Christer Andersen's current role is Country Manager Denmark and Digital Marketing Officer.

What is Christer Andersen's email address?

Christer Andersen's email address is an****@****ahoo.dk

What schools did Christer Andersen attend?

Christer Andersen attended Imd, Probana Business School, Copenhagen Business School, Copenhagen Business School, Herlev Gymnasium.

What skills is Christer Andersen known for?

Christer Andersen has skills like Marketing Management, Strategy, Product Management, Product Development, Business Development, Brand Management, Cross Functional Team Leadership, Portfolio Management, Fmcg, Management, Strategic Planning, Market Research.

Who are Christer Andersen's colleagues?

Christer Andersen's colleagues are Jovana Nikodic, Marko Ljupkovic, Ilie Iulian Pamfiloiu, Dennis F., Malin J., Ivana Gajic, Uroš Rakić.

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