Christer Andersen Email & Phone Number

Copenhagen, Dk

Helping some of the biggest social media, streaming, payment and dating companies in the world to map customer journeys, optimize marketing activities as well as developing and testing innovative products and services.

Copenhagen, Capital Region, Denmark

- Development of communication strategy and campaigns for By & Havn, the urban development projects and the business areas Rental and Parking- Leading the Communications and Marketing team- Internal communication such as Intranet, town hall events, newsletters- External communication with customers, citizens, press and other stakeholders- Positioning the CEO in relevant channels (conferences, social media, other media)- Digital development: Websites, Apps, SEM/SEO, social media and email newsletters- Exhibitions and Talks- Market research

Copenhagen, Capital Region, Denmark

- Responsible for all sales and marketing activities for Scandlines and BorderShop in Europe- P&L responsible for car and bus tickets, the largest Business unit in the company- Leading the Group Sales & Marketing team in Denmark, Sweden and Germany- In charge of the digital transformation of marketing- Heading Commercial Strategy, Market Intelligence, Brand Management, Product Management, eCommerce, CRM, BTB sales and Customer Service- Managing digital customer loyalty program, SMILE, and has taken it from 0 to 850.000+ members (Top 10 in DK)- Winning two Danish Digital Awards- Reporting to the CEO

Copenhagen, Capital Region, Denmark

- Responsible for all sales and marketing activities for Scandlines and BorderShop in Europe- Full P&L responsibility for car tickets- Leading the Group Marketing team- Leading the digital transformation of marketing- Heading Market Intelligence, Brand Management, Product Management, eCommerce and CRM for Scandlines and BorderShop- Reported to the CCO

Copenhagen, Capital Region, Denmark

- Responsibility for all Marketing marketing activities in the Nordics- Leading the Marketing department: Brand Management, Market Intelligence, eCommerce and CRM functions- Reported to Senior Vice President – Sales & Marketing

Copenhagen Area, Denmark

- Responsible for analyzing, planning, executing and tracking marketing activities for Nestlé Meals & Drinks in the Nordic markets with a target to achieve profitable growth- On- and Off-line communication material development, PR and media planning with local agencies- Creation of CRM activities such as dialogue-based marketing as well as a loyalty club - Innovation & Renovation of a vast product portfolio- Leading a team of Brand Management, Innovation Management and CRM functions

Copenhagen Area, Denmark

- Planning the global product portfolio from a go-to-market perspective - Consolidating, analyzing and communicating the product portfolio plans to sales companies and channels on a monthly basis- Hosting quarterly in-depth portfolio introductions and functional updates- Evaluating portfolio competitiveness with sales companies and agreeing action plans- Planning consumer retention activities

Copenhagen Area, Denmark

- Managing ‘Connect Category’ product portfolio (the largest of Nokia’s four product categories) from a go-to-market perspective- Presenting detailed ‘Connect’ portfolio plans to sales companies and channels- Improving internal processes to simplify how regional portfolio feedback is prioritized and resolved- Pioneering the creation of a new consumer benefit driven product proposition framework to be used in customer meetings, agency briefings and internal R&D briefings- Creating a new global ‘Community’ marketing strategy and agency briefing in cooperation with Brand Management team

Copenhagen Area, Denmark

- Driving creation of the cross-category marketing theme strategy for ‘Navigation’- Agency briefing in cooperation with Brand Management- Definition of product propositions and campaign theme fit in cooperation with Devices teams- Marketing stakeholder in major Business Development Project with Disney HQ

Copenhagen Area, Denmark

- Product Management of ‘Nokia 6500 slide’ from concepting to launch- Cross-functional project management working with R&D, Design, Marketing, Consumer Insights, Finance and Logistics - Assuming responsibility for the business case, for driving the project forward as well as for meeting agreed targets and timelines- Creating consumer focused and differentiated ‘Product Story’ to be used with customers, agencies and internal audiences- Frequent regional reviews to ensure that the device would be globally competitive at time of launch- Creating detailed go-to-market plan with communication and promotion guidelines as well as life-cycle activities- Product concepting work on a new device nicknamed ‘Natalie’- Improving the overall product development processes by aligning milestone timings and deliverables between R&D and Marketing

Copenhagen Area, Denmark

- Driving Carlsberg, Tuborg and Holsten marketing activities for global export and license partners- Negotiating with partners to develop winning product portfolios and marketing plans that would ensure achievement of agreed objectives- Influencing partners to invest behind Carlsberg brands rather than other international brands in their portfolio- Developing, presenting and selling-in of global promotion kits- Sharing Best Practice marketing initiatives

Copenhagen Area, Denmark

- Driving and approving marketing plans for subsidiaries and license partners in Americas, Western Europe and Africa- Close co-operation with local markets to develop winning product portfolios and marketing plans that would ensure achievement of agreed business objectives- Sharing of sales and marketing Best Practice cases among subsidiaries- Participation in the planning and roll-out of a very big Business Development initiative, ‘Commercial Excellence’, across group companies (assisted by McKinsey we improved and streamlined the Commercial Management of the businesses by using the same world-class tools and processes in all group companies)- Business development activities around driving major innovations (DraughtMaster and Pull-off caps) to launch in new markets- Key stakeholder in several major M&A activities (marketing due diligence), e.g. the €1bn acquisition of Holsten Brewery in Germany as well as the due diligence of the Peroni Brewery in Italy

Brussels Area, Belgium

- Brand Management of Carlsberg and Tuborg brands in Belgium, Holland and Luxembourg- Developing marketing plans and presenting them to sales force and HQ- Communication development, planning and evaluation with local advertising agency (budget of 20M DKK) as well as local implementation of certain global campaigns and sponsorships- Creating, executing and evaluating promotions (budget of 30M DKK)- Packaging development- Sponsorship strategy and execution (both local execution of promotions connected to Carlsberg’s sponsorship of the UEFA European Championships in Football, Euro 2000, taking place in Belgium and Holland as well as smaller local sponsorships)- Deep involvement in in Off-trade and On-trade sales

Copenhagen Area, Denmark

- Working closely with local partners and subsidiaries in France, Switzerland and Austria on business development (such as the business model for French subsidiary), support and approval of marketing plans- Close follow-up of agreed targets as well as monitoring sales figures and budgets

Copenhagen Area, Denmark

- Promotion development and execution- Monitoring of sales budget- Presentations to sales force- Brand Management of smaller brands (Tuborg Super Light and Wiibroe Årgangsøl) including communication and promotion development and execution- Assisting Brand Manager of main brand, Grøn Tuborg, in all aspects of communication, promotion, marketing budget monitoring and presentations- Support in Belgium and Holland

Certificate, Leading In The Digital Age

Leading your team through digital change: - Mindset-shifting - Hyper awareness of the external environment - Comfort with ambiguity.

Certificate In Business Administration (Cba)

Master Of Science In Economics And Business Administration (Cand.Merc.), Marketing

Final thesis on Marketing Category Management (achieved highest grade possible)

Bachelor Of Science In Economics And Business Administration (Ha), Business

High School (Studentereksamen), Studentereksamen