Christer Skov Thorell Email & Phone Number

Solrød Strand, Dk

København, Hovedstaden, Danmark

TASKS• Leadership and head of Commercial Excellence of shopping mall portfolio with 160 stores, DKK 1.9 billion in annual turnover and 10 million customers.• Asset and financial management of DKK 2 billion and annual NOI of DKK 100 million. • Strategy, business development, streamlining of organization and cross functional cooperation. • Business intelligence, leasing, management reporting, DCF, risk- and contract management. • Stakeholder and people leadership, budgeting, P&L, execution of data-driven value drivers. RESULTS• Successful execution of commercial portfolio strategy and centralized communication strategy. • Increased annual turnover by 95 million DKK and footfall by +550.000 million above budgets.• Successful onboarding of new employees and professional team. • Re-established cooperation with key commercial and municipal stakeholders.• Optimization of commercial by +30% and operating budget by 25%.• Renegotiation and retention meetings with 60% of tenant portfolio.• Completion of development projects valued at DKK 75 million.

TASKS• Leadership of a shopping mall with DKK 730 million turnover & 4.6 million footfall/year.• Head of Commercial Excellence, re-establishment of market position, digital transformation, commercial turnaround and increase in organizational efficiency. • Asset and financial management, business development, letting, client and contract management, execution of value drivers, management reporting. • Strategy, business intelligence, marketing, communication and stakeholder management. • Board and people leadership, P&L, by-laws, streamlining and annual reporting.RESULTS• Stopped 10 years decline in turnover (200 mill. DKK), increase in annual footfall (index 107).• Optimized overall budget by 31% and commercial handling of development projects valued at 150 million DKK. • Increased marketing efficiency by 45% and reduction of fixed costs by 29%.• Increase in shopper loyalty (NPS) by 17 %t and stakeholder satisfaction by 28%.• Renewed strategy, organizational stability and financial balance, re-established relations to the local community, municipality, key stakeholders and board of managers.

Copenhagen Area, Denmark

TASKS• Leadership of a shopping mall with 650 million DKK turnover & 4.8 million footfall/year.• Strategy, business development, commercial excellence, digital transformation, financial management and management reporting.• Business & consumer insights, PR, media, marketing, SoMe, planning and execution. • Stakeholder and board management, annual reporting, P&L, by-laws and people leadership. RESULTS• Successful start-up continuation of a new shopping center with a significant market impact.• Increased annual turnover by 135 million DKK and annual footfall by 1.4 million.• Optimized marketing spending by 27% and store related costs by 18%.• New communications strategy, high performance commercial team, a united shopping center and working board of managers.• Awarded “Best Shopping Center in Denmark” 2017. Nominated i 2013 & 2015

Valby, København

TASKS• Initiation of professional key account and trade marketing strategy.• Sales and B2B marketing - portfolio of +650 million DKK in annual turnover.• Export management, execution of best practice and sales management.RESULTS• Consistent growth of client portfolio by 5 - 8% above annual budget.• Execution of new export markets and sales channels; +9% in annual turnover. • Increase in sales by +7% compared to budget due to successful product development. • Successful implementation of structured campaign, customer and business plan set-up.

Søborg, København

TASKS• Commercial development of subsidiaries in Central and Eastern Europe. • Development of trade marketing and key account best practice.• Training and development of senior sales and marketing personnel.RESULTS• Development & execution of a new trade marketing platform - 20% resource reduction.• Optimized Polish and Latvian go-to-market strategy by 25% & 20%. • Successful development and execution of international business plan set-up.• Implementation of structured best practice training program.

Riga, Latvia

TASKS• Head of department with 14 employees, part of the management group.• Manager of strategic sales, sales management, trade marketing and marketing support.• Development of go-to-market, pricing, promotion and assortment strategies.• Channel Management, partner & incentive programs, training of sales & marketing staff.RESULTS• Successfully established new channel marketing department.• Optimized field force resources by 15%, and increased sales volume by 10%. • Execution of new key account strategy - increased earnings by 12%. • Revitalized campaign execution through development of a train-the-trainer concept. • Among the top 10% selected to participate in the "Program for Young Managers".

Riga, Latvia

• Head og department with 6 employees, execution of new CRM system and KPI set-up. • Development of reporting structure and facilitation of sales and marketing workflow.

Copenhagen Area, Denmark

Copenhagen Area, Denmark