I am a passionate educator and communicator. Most challenges in business come from an inability to cross the "Veil of Knowledge" between experts and those whom their work can be of service. Nothing brings me more joy than seeing the "Ah Ha!" moment spark in individuals who now feel they have a little more agency over the rapidly changing world around them.For the most part, I have found the best application of this skill is in B2B marketing, as tech companies often have a difficult time communicating the value and functionality of their products and services to others. In my 25+ years of marketing experience, I have worked with or in over 100 different organizations spanning almost every industry, from bio-tech, to manufacturing, to candy. This means I have had more opportunities to fail and learn from my mistakes than most marketers you will meet. I have learned what works, what doesn't, and just how much of the marketing industry is built on hype, fads, and outright fraud. I rely on academically-scrutinized economics to learn and grow as a marketer, not the pseudo-psychology so prevalent in my industry. My strategies are data-driven and approached through the empirical method to whatever extent is possible. Most people I work with describe me as "creative" - but that creativity is centered around solving-problems and striving for effective communication.Currently, I work as the Marketing Director for Onebridge in Indy, and provide mentoring to group of local entrepreneurs and small businesses. If you want to see what I have to say on marketing, economics, and professional development, visit my website at www.christhebrain.com----------------------------------------Gratuitous Keywords: marketing strategy, growth hacking, increase your customers online, media optimization, pay-per-click, online marketing efforts, search engine optimization, maximize your marketing investment, social media tactics, Internet marketing campaigns, PR strategies, traditional advertising, increase conversion rates, retain customers.