Leading the direct-to-consumer business for Monumental Sports Network.

• Led the strategy shift from advertising-based to subscription-based acquisition across National Geographic's digital and social platforms (Over 500 million global followers). • Responsible for the P&L of Nat Geo digital platforms ($25 million+). Specific platforms with revenue oversight: TikTok, Instagram, Facebook, Twitter, YouTube, LinkedIn, Apple News, podcast platforms and paid social teams.• Grew e-mail/subscription acquisition over 500% from 2021 to 2022 utilizing a data-driven, vertical video first strategy (TikTok and Instagram Reels), tailored for each social platform. • Led over 75 marketing campaigns to support Disney + streaming service/Nat Geo app acquisition.• Strong daily partnerships with editorial teams, insights and analytics, sales and client solutions, marketing, National Geographic Society and Disney teams. • Managed a team of ~20 amazingly talented employees. Reported to the Executive Vice President. • Other areas of responsibility: podcast development and growth; social media platform partnerships; business and content analytics; community and influencer management; emerging platforms; sponsored campaign management.

• Led the global photo creator strategy for National Geographic Partners by overseeing the growth, development and revenue of Your Shot, Nat Geo’s 1 million + member flagship photographer community.• Acquired, integrated and developed Open Explorer, a global exploration community and platform.• Managed an overachieving team of four employees.• Reported to the CTO.

• Led the editorial, social media and business strategy for over 300 SB Nation team web sites, which generated over a billion pageviews and hundreds of millions of social engagements per quarter. Sports included: NFL; NBA; MLB; NHL; Soccer; College sports; and MMA. • Created social media and video creation growth strategies across Facebook, Twitter and Instagram for all sports leagues. Created a remote video contributor network that produced over 1,200 original sports videos per month.• Partnered with Polygon to create the first esports community at Vox Media, TheRiftHerald.com.• Launched the American Ninja Warrior Nation community in partnership with NBC Universal. Created a TV tune-in first social and content strategy for the show.• Managed a group of ~10 full-time employees across all sports and 1,000+ remote work contractors. Reported to the VP of Editorial.

• Created the first audience development team at Vox Media. Grew digital audience for all of the Vox brands: SB Nation (Sports), The Verge (Technology), Vox.com (News), Polygon (Gaming), Curbed (Real Estate), Eater (Food and Restaurants) and Racked (Fashion). • Led the cross-brand strategy for content partnerships; social media platform relationships; and data informed editorial programming.

• Created the first data-driven editorial programming strategy for Vox Media as one of the first 30 full-time employees of the company.• Developed innovative data-driven content tools with product and technology teams.

• Original Blogger. “Retired” after the Kansas City Chiefs won the Super Bowl in 2020. • Founded one of the first Kansas City Chiefs blogs back in 2006, which was quickly acquired by SB Nation (Now Vox Media). Wrote lots of blog posts. Obsessed over PageRank. Checked SiteMeter too many times a day. Hoped to get linked by Deadspin and Sports Illustrated.