Core responsibilities included loyalty strategies for grocery, and later discretionary businesses. Also led or supported projects for digital channel innovation, data-driven insights, process improvement, marketing partner fair selling and continuous improvement of loyalty content management system (CMS).Key accomplishments:* Grew category vendor income sales by 61%* Launched digital innovation programs for Coca Cola, Honest Company, Target Made to Matter* Developed new data-driven strategy to drive cross-category growth within Archer Farms, Market Pantry, Simply Balanced and up & up brands* Managed holiday loyalty program that drove $33MM in incremental sales* Developed ROI methodology for loyalty programs

Developed integrated marketing communications programs for clients. Small agency meant AEs in this role also led or played key role in business development, ad/brand creative concept development and copywriting.Key accomplishments:* Managed agency's largest client for 3+ years* Led project to create and launch new agency website* Launched agency's first social media program

Managed analysts and clients for human-sourced competitive intelligence projects. Responsibilities included business development and client management, analyst coordination and final project analysis and recommendations.Key accomplishments:* Hired as intern after completing undergrad, promoted to full-time role after three months* Worked alongside former military intelligence and members of the CIA