This new role is responsible for managing Retail, Industrial, and Electronics accounts with the primary focus on the “digital shelf” and driving page-one visibility for ATG brands and products on key retailer/distributor websites. Focusing on enhanced content, customer reviews, banners/landing pages, SEO/SEM, and short-term advertising and promotions are key to this position.

-Key E-Commerce Digital Marketing Manager responsible for core customers including Amazon, Lowe’s, Home Depot and Walmart-Lead the implementation of the digital marketing strategy across internal and external sites.-Increased retailer’s average star rating from 3.4 to 4.5 stars (across all customers) by launching reviews/seeding program that syndicates to retail partners along with other strategic programs-Responsible for answering question and reviews on our retail partner’s websites.-Selected and led the introduction of over 50 GE Sealants to Amazon-Create and drive commercialization programs for major product lines for key brick & mortar and online retail partners.-Responsible for 2-step trade show support including booth maintenance and shipping. -Monitor track and report retailer pricing and promotional activity of Momentive GE product and competitors.

• Meet/exceed sales and margin goals for customers and Baker & Taylor through unique and specialized product assortments• Build and maintain a strong relationship with customers, suppliers and Baker & Taylor staff. Main contact between Baker & Taylor and customers• Create merchandise assortment- including new release, inline and promotional product• Negotiate merchandise discounts, pricing , co-op and advertising funding on a weekly basis with suppliers to meet Baker & Taylor and customer needs• Manage field service staff for over 320 locations including weekly calls, instructions and reporting• Conduct weekly performance dashboards calls and conduct business reviews.• Develop and communicate store planograms and promotions to customers and field service staff

• Create and maintain weekly promotional calendar for a unique group of customer including HBO.com, TNT.com, TBS.com, Overstock.com, Buy.com and TS360• Selected for small development team to help create the new customer purchasing system because of experience in brand sales, customer relations and assortment creation• Develop strategies for assortments, presentation, promotion and pricing• Collaborate with merchants to develop and implement product assortments based on sales, trends, demographics and website needs• Weekly sales/promotional analysis for customers and Baker & Taylor Analysis included sales by placement on site and by promotion, studio, genre, title and price point

• Create and maintain category plans for sales, inventory, receipts, mark-downs that work to achieve the company’s fiscal plans• Create financial basic and fashion line reviews to identify wins and losses from previous seasons• Identify risk/opportunity of achieving goals based on current trends and historical data

• Forecast, select and purchase all video replenishment product for customers including CVS, Rite Aid, and Pilot Oil (50,000 units per week).• Forecast and purchase force-out, promotions and opportunity buys when needed• Maintain optimal inventory levels of all major studio titles including Disney, Fox, Warner• Increased fill rate on purchased video over 10% within 3 months