• Oversees the TR architecture department by implementing impactful DIOR retails counters within the dynamic & expanding region, to strengthen brand space conquest & sales growth.• Internal Collaborative Coordination to maintain, project scope, budget and timeline.• Defined and monitor regional cost counter project list to secure Annual CAPEX.• External Collaborative Coordination with GC / contractor to maintain cost and brand image quality. • Upheld and maintained brand image harmonization• Monitored and coordinated the visual merchandiser following the campaign guideline.𝐊𝐞𝐲 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: 𝐃𝐈𝐎𝐑 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐨𝐮𝐧𝐭𝐞𝐫 𝐚𝐭 𝐐𝐚𝐭𝐚𝐫 𝐀𝐢𝐫𝐩𝐨𝐫𝐭⤑ Led & guided a team of multidisciplinary professionals, to develop, produce & implement the biggest DIOR Counter in the Travel Retail region.⤑ Up-sized space by 100 Sqm (project budget of 650K USD) maximizing the brand travel retail offer and securing 1st rank position in sales, while expanding brand presence and messaging.⤑ Delivered a counter that enhanced customer experience by implementing walk-through immersive/multisensory journey.

• Crafted functional designs space with endless creativity approach, to establish brand presence, in line with the market environment culture with strong POS integration experience to promote the overall brand identity.• Evolved retail concepts and stores, supported enhanced customer engagement, aligning with Brand experience creative direction.• Collaborated with Merchandising, Store Operations, and Maintenance Teams to address design needs, find creative solutions to problems, and deliver projects on time and within budget.• Elevated and strengthened purposeful storytelling across retail consumer touch points. Defined perfect and scale design solutions.• Managed & monitored the complete project process from designing store layouts, maximizing brand expression, supervising production progress, leading implementation, and ensuring compliance with quality and cost.• Managed multidisciplinary professionals, supervised work progress, monitored all design elements execution to meet brand standards.• Displayed a high level of technical competences in designing “shops-in-shop, flagships, stand-alone counters, pop-up stores” delivering a unique Brand & Customer’s Experience.𝐊𝐞𝐲 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬⤑ Bloomingdales shop-in-shop (+75 Sqm 3 with 3 Beauty axes) Dubai Mall.⤑ Harvey Nichols flagship store (+ 68 Sqm with 3 Beauty axes) Mall of emirates.⤑ Created a costumer-centric CHANEL projects, from conception to implementation, with footprint configuration layout in mind to drive customer flow and create unique experiences, within key retails stores.

• Used strong technical drawing skills, to produce 2D/3D stand concepts that facilitated production execution while meeting aesthetic, budgetary, and practical constraints.• Created designs that meet clients’ needs and best represent the company’s business, brand, and product.• Worked in a team-focused, project-based environment with all divisions to achieve strategic goals.• Applied new and innovative technologies knowledge to create experiences that encouraged long-term change.• Won the award for best-designed exhibition stand at the "ADIPEC 2010" exhibition.

• Designed, 2D digital painting artwork collection for hotels.• Refined clients concept to art illustration by adding layers of detail.• Researched and followed industry changes, evolutions and best practises

• Used strong technical drawing skills, to produce 2D/3D stand concepts that facilitated production execution while meeting aesthetic, budgetary, and practical constraints.• Created designs that meet clients’ needs and best represent the company’s business, brand, and product.• Worked in a team-focused, project-based environment with all divisions to achieve strategic goals.• Applied new and innovative technologies knowledge to create experiences that encouraged long-term change.• Won the award for best-designed exhibition stand at the "ADIPEC 2010" exhibition.

• Executed sketch and drawing design for medical industry, industrial products, and interior transportation vehicles (Train/airplane).• Collaborated with engineer team to secure aesthetic design.

• Executed sketches & drawings designs for public consumers and medical industry.• Collaborated with the engineering team to secure design and technology integration.

• Designed packaging and display merchandising for luxury and cosmetics brands.• Specialized with metal wire, acrylic, and cardboard work.

• Designed visual merchandising display for luxury and cosmetics brands.