With an extensive Trade Marketing Toolbox I created and implemented Global sales generating Multi-Touchpoint Trade Marketing Strategies, Brand and Product Launch Campaigns across EMEA, APAC and the US.EPOS is a Premium Consumer Electronics Brand and part of Demant• 360* Trade Marketing Strategy• Sales generating multi-touchpoint Campaigns• Brand and Product Launch Campaigns in the Channels• Created and executed Yearly Trade Plans• Budget Optimization and Management• In Store programs incl. HERO displays and POSM program• Created and implemented Regional Brand Plans based on Global Strategy• Negotiated and implemented campaigns with major retailers• Implemented Brand and Product Pages on retailer platform• Implemented The Trade Strategy across the organization• Selected and handled external agencies• BI, KPI and data analysis• Horizontal and vertical management

Responsible for EMEA and US. Managing trade marketing and regional brand initiatives. Negotiating and implementing global campaigns with major international, regional and national re and e-tailers such as FNAC, Alternate, Saturn, Media Markt, Elkjøp, GAME, Bets Buy etc. Managing regional and national E-Sports sponsorships, influencer campaigns and digital strategies. Interacting with regional sales managers on a global level. Acting as the link between Global Marketing and Global Sales.

Aurora Group is a leading Brand House within Consumer Electronics and Accessories. Through extensive knowledge of the Nordic market, innovative marketing concepts and a strong focus on trade marketing and online, I delivered value to brand owners and customers alike. Aurora works with more than 70 different brands across the Nordics. Among them are Razer Gaming, Duracell, JBL, Rapoo, B&O Play, Braun, Huawei, Oral-B, Jabra and Panzer. • Strategic Projects• Marketing Planning• Brand Marketing Plans• ATL/BTL/Online Campaign Creation • Multi-Channel Campaign Planning• Brand & Product Development• BI & Tracking• People management

Peter Justesen Company is a major player on the International Travel Retail and Duty Free FMCG Market. Through a state of the art website, PJC serves international diplomatic customers in 120+ countries. As Senior Market Manager I am responsible for Caucasus, Stan and Eastern Europe. • Management of 8 sales agents• P&L responsible for 10 countries• Sales & marketing plans• Campaigns development• Definition of customer journey• Link between marketing and sales • Developed and Implemented new loyalty club and retention plan• Exceeded budget 2 years in a row• Developed new reporting tools for agents and market managers• Created new marketing plan

KiMs is the leading provider of chips and snacks in Denmark. As Senior Product Manager, on a fixed term contract, I handled some of Denmark’s most well known and respected quality FMCG products from idea to implementation. In a period of only 7 months I launched 7 products and developed 5 new products. KiMs is part of the Orkla Group. • Brand Management• Product Innovation • PLC management• Product launches• P&L responsible • Campaign development• Quantitative & qualitative analysis• Contact to agencies• Business Intelligence• Launched 7 products and developed 5 new products in only 7 months.

As Senior Commercial Manager within the broadband department at TDC, Denmark’s premiere Telecommunications company, I worked as the senior strategic adviser to the Broadband Director and his commercial teams. • Development of the broadband strategy• Development of strategic roadmaps• Development of operational roadmaps• Implementation of strategy• Participation in innovation workshops• Reporting to cooperate directors• Creation of strategic reviews• Strategic data analysis

As partner and a driving force behind Saveme.dk I have worked within all the aspects of a start up, from seeking and finding investors to organizing and setting up the business. Saveme.dk was an innovative internet business that specializes in BtC online backup solutions. • Management of 6 to 12 employees• Investor & press relations• Reporting to the board of directors• Development of Business plans• Online marketing, Social, SEO, SEM etc.

As CDM for one of the world’s largest FMCG companies, I Identified and developed new products, campaigns and business opportunities on the danish ice cream market. Nestlé gave me the opportunity to work with highly professional people in a blue chip company. • Development of new channel strategies • Maintain and grow existing channels• Develop new marketing tools• Trade Marketing• POS responsible• In-store solutions • Product & campaign development• Anchoring channel strategies and marketing plans across the organization• Coordination with HQ in Switzerland and international product managers• Contact to advertising agencies

Valora sells and distributes international brands such as Bassett's, Fazer & Ferrero Rocher on the international Travel Retail Market. Travel Retail is a fiercely competitive and highly brand driven market. As Trade Marketing Manager and later as Product Manager I handled all aspects of the Marketing Mix from selection of products to campaign execution . • Product responsibility for: Ferrero, Carletti, Van Slooten, Mr. Luckybag, ect.• Contact to brand owners • Responsible for trade marketing • Category & space management• Consumer analysis both quantitative and qualitative • Campaign development• Marketing & Business Plans • Link between sales and marketing

Having worked as a Department Manager in France I returned to Denmark and advanced to the position of Operations Manage. Managing 12 Department Managers I contributed to opening up a 5000 m2 mega sports retail store in Aalborg with more than 50 employees.

The Carlsberg Task Force (TF) traveled to a new country each month. Once in a country TF would, in cooperation with national teams plan & execute guerrilla marketing promotions and events. TF focused on emerging and competitive markets in Europe as well as on large sponsorship events.