Christian Dorado Salazar Email & Phone Number

Washington D.C.

Washington D.C.

• Led the implementation of IDB Invest's digital communication strategy and content marketing strategy, directing an in-house team and coordinating with the marketing agency.• Managed IDB Invest's digital channels, overseeing brand monitoring and social listening for communicational risk management. Also prepared project monitoring reports and tracked mentions in media and social networks.• Successfully improved IDB Invest's digital brand identity awareness through enhanced content production processes, social media management, and user experience.• Within two years, I achieved a 35% increase in engagement on IDB Invest's digital channels through successful customer segmentation and campaigns. This resulted in reaching a total Twitter outreach of 5.1M with 7K new followers, a LinkedIn outreach of 4.8M with 33K new followers, and a Facebook outreach of 12.2M with 2,3K new followers. Additionally, I generated 4K new subscriptions to the newsletter and webinars through regional campaigns.

Panama

• Designed and implemented the regional digital communication strategy and digital campaigns to position the UNICEF brand in Latin America and the Caribbean, serving as the digital communication focal point in the region for 24 country offices and the global office.• Managed UNICEF LAC's digital channels and content marketing strategy, led an in-house team, and coordinated with the marketing agency for regional, country, and global campaigns. Achieved a 75K follower growth on Instagram over two years.• Over the past year, we have executed six regional campaigns, reaching 12M people. Our "1000 Days of Love" Campaign, in partnership with UNICEF and BasevichCrea agency, received the Eikon Award in Argentina.• Led fundraising campaigns in partnership with Avianca, raising $7K, and alongside BAC Credomatic (Central America), raising $3.2K.

Bolivia

• Led the implementation of the communication strategy, public relations, press management, and creative direction with an agency and a multimedia production company for content production on Oxfam's digital channels.• As the campaign lead, I was responsible for drafting press releases, talking points, video scripts, and opinion articles.• Led press management for 25 national media outlets, including 2 workshops and press conferences with journalists and opinion leaders.

Bolivia

• I was responsible for arranging corporate events in La Paz and Santa Cruz, as well as organizing BTL activations, trade fair stands, and press conferences for the launch of the BNB Digital Banking brand.• As the lead for the National Campaign, I was responsible for drafting press releases, managing press relations, media planning and management, media buying, outdoor advertising, and commercial agreements, and coordinated sponsorships alongside the public relations agency.• Led the Communication strategy for the Corporate Social Responsibility program and the Launch of the BNB Bus.• Managed BNB's digital channels and executed the digital communication strategy and content marketing strategy, leading an in-house team and coordinating with the marketing agency.

Regional Office South America

• Led the implementation of the digital communication strategy for ICCO LAC and the content marketing strategy for national and regional campaigns. Responsible for press management, BTL activations, and corporate events.• Designed and implemented communication strategies for projects such as the Gastronomic Integration Movement MIGA Bolivia, Tambo Gastronomic Fair, ICCO Investments, Manq'a Cooking Schools, and the CSR program of Coboce.• Managed ICCO LAC's digital channels and content marketing strategy, leading an in-house team and coordinating with the marketing agency.

Bolivia

Speaker - National Political Communication and electoral campaigns 2.0 Workshop.Developed workshops on communication strategies, social media, and strategic management of media for political organizations.

Bolivia

• Managed media and press relations for clients such as Avianca, IBM Peru, Cervecería Boliviana Nacional, and SNV International Cooperation.• I was responsible for leading the creative direction of events, institutional campaigns, below-the-line activations, and press conferences.• Responsible for drafting press releases, talking points, monitoring reports, analysis, and measurement of media coverage for clients.

Master'S Degree, Business/Corporate Communications, Máster Internacional Dirección Comunicación Corporativa

Programa Experto En Estrategia Digital, Marketing

Professional Certification, Inbound Marketing

Gobernabilidad Y Gerencia Política, Political Science And Government

Bachelor'S Degree, Ciencias Políticas / Comunicación Política