Playfield is a multidisciplinary boutique studio specialized in strategy, communication, and audiovisual production. Our hands-on approach, multicultural background, and multifaceted skills, combined with creative thinking and a thorough study of context, allow us to seriously play in various fields.We collaborate with clients across cinema, luxury, fashion, culture, and everything in between, working with a customized team of international experts in their respective fields to successfully delve into any given project and get ahead of the game.Passionately crafting every project as our own.

Filmography includes:2021 • MEMORY BOX (feature narrative) by Joana Hadjithomas and Khalil Joreige • Official competition at Berlinale and Lebanese contender to the Oscars2020 • WE ARE FROM THERE (feature documentary) by Wissam Tanios • Official competition at Rotterdam International Film Festival and Best Arab Film/Best Documentary at Cairo International Film Festival2023 • THE SUN SEES EVERYTHING (feature narrative) by Wissam Tanios (in development)2023 • DANCE WITH ME (feature documentary) by Leila Basma (in development)

Selective Filmography includes:2021 • COSTA BRAVA, LEBANON (feature narrative) by Mounia Akl • Venice2021 • THE SEA AHEAD (feature narrative) by Ely Dagher • Quinzaine des réalisateurs, Cannes2019 • ALL THI VICTORY (feature narrative) by Ahmad Ghossein • La Semaine de la Critique - Venice2019 • 1982 (feature narrative) by Oualid Mouaness • TorontoIFF2018 • AMAL (feature documentary) by Mohamed Siam • IDFA2016 • TRAMONTANE (feature narrative) by Vatche Boulghourjian • La Semaine de la Critique - Cannes2014 • THE VALLEY (feature narrative) by Ghassan Salhab • TorontoIFF & Berlinale2013 • LADDER TO DAMASCUS (feature narrative) by Mohamad Malas • TorontoIFF2012 • THE LEBANESE ROCKET SOCIETY (feature documentary) by Joana Hadjithomas and Khalil Joreige, Feature documentary • TorontoIFF

• Find new clients and new talents (directors and photographers).• Maintain strong vendor relationships with existing clients.• Maintain strong relationship with the existing roster of directors and photographers. • Manage project from pre-bidding through delivery. • Work closely with creative team to choose key crew members for each project (Directors/photographers, DOPs, Set designers, Glam Team, Editors, Colorist, VFX, Music composers...).• Run photo shoots/digital photography.• Run video and film shoots. • Great communication skills and knowledge of production (budgeting, shooting and postproduction).Clients include: Chanel, Cartier, Vogue, L'Officiel, Cap74024, Narcisse, Skims, Publicis Luxe, Elie Saab, Roger Vivier, Sandra Mansour...

Deliver an annual markets and marketing strategy for Saudi Film Commission's presence in film festivals regionally and internationally including:• Benchmarking exercise for international and regional competitors • SWOT Analysis and detailed rollout plan • Yearly calendar of all recommended festivals and events for 2024• Global MARKET and MARKETING strategy • Global messaging campaign (tagline, visual recommendations...)

Responsible for drawing the budget, schedule and strategy of the postproduction of a feature film entitled ROUTE 10 including editing, sound design, mixing, music, VFX, deliverables.

Responsible for drawing and applying the whole online and offline communication strategy in addition to conceiving the architecture and user’s experience of the new website including the follow up with the developers and designers.

Responsible for drawing and applying the whole online and offline communication strategy of the festival.

Responsible for drawing the strategy and monitoring the website renewal in addition to the social media strategy.