Worked with accounts such as Havas Media, Huddled Masses, Visionpoint, and Wunderkind• Directed a team of 3 programmatic traders, providing guidance, training, and performance evaluations to foster their professional growth and enhance trading skills• Spearheaded the implementation of streamlined processes and standardized workflows, optimizing programmatic trading operations for increased efficiency, enhanced team productivity, and improved overall structure• Fostered a positive and collaborative work environment, promoting open communication, teamwork, and employee engagement, resulting in enhanced morale, productivity, and team cohesion• Utilized programmatic expertise to optimize campaigns, driving revenue growth for both clients and MediaMath by maximizing ROAS, increasing conversions, and expanding customer acquisition/retention• Conducted platform demonstrations for clients, expertly showcasing the capabilities and features of the MediaMath DSP to drive client acquisition, retention, and promote adoption of new platform features

Worked with brands such as The UPS Store, McDonalds, Supercuts, Arby’s, MSC Cruises, and Checkers & Rallys· Successfully lead and directed all components of up to 6 major accounts with over 1.5M in total monthly budgets · Strategized monthly, quarterly, and yearly omnichannel media plans with budgets exceeding 1M· Created and presented monthly/quarterly campaign wrap up reports to both internal and external teams · Planned, organized, and delegated all tasks associated with building out a major campaign across multiple DSPs· Formed routine check ins with team members to align on all upcoming/outstanding items and assess current bandwidth· Assisted in training and the development of Jr. employee’s growth within the professional/programmatic space

Worked with brands such as Abbott Pharmaceuticals, Veterans United, Truth Initiative, McDonalds, and Arby’s· Built and managed multiple omni channel campaigns in various DSPs ranging from 10k -4M in budget· Executed various A/B test campaigns leveraging advertiser’s 1P data via Liveramp· Worked alongside off shore teams to manage campaign build outs, creative trafficking, and pacing/performance optimizations · Conducted countless formal campaign QA processes to ensure all DSP setting were consistent with the desired strategy

• Simultaneously manage multiple cross channel campaigns with over $500,000 weekly budget• Utilize industry best practices to optimize all campaigns based on clients desired down funnel KPI’s• Create client facing weekly reporting memos highlighting performance insights of current campaigns• Meet with clients or accounts team to present weekly performance insights and updates• Utilize analytical insights to inform campaign strategy for client media plans and new initiatives • Partner with Ad-tech vendors to provide clients with innovative way to access specific audiences• Established relationships with premium publishers to manage all supply via both PG and PMP deals• Negotiate industry low CPMs on all deals by leveraging agency wide spend and preexisting relationships• Traffic display, Video, and Audio creatives in multiple ad servers/DSPs

• Managed the weekly clearance of client budgets by gathering log level data• Continually communicated with over 80 stations to identify and resolve clearance issues• Optimized media to improve performance by adjusting rates, dayparts, and frequency• Constructed and sent client schedules to all national and broadcast stations

• Created and managed all social media platforms of an ongoing music collective• Responsible for creating multiple content pieces a week for all social platforms• Grew Instagram to over 4,400 followers and Facebook page to over 750 followers• Developed and maintained company branding through the creation of merchandise • Hosted numerous events grossing more than $5,000 in total bar revenue

• Supported and assisted team with handling guest inquires and resolving complaints• Ensured brand standard compliance in all aspects of front office operations• Provided sales support by handling sales calls and property tours as needed • Reviewed Group Resumes/Banquet Event Orders and communicated information