DNTRKT (short for: dontgetrekt) is a digital esports consultancy that helps you to master your next stages in a fast pacing environment. We support firms & organizations with varying tasks in the gaming market. www.dntrkt.comThink bold. Act clever. Move fast..

I was responsible for driving the strategic development of the company. I developed the vision, translated it into roadmaps, worked on new concepts and principally drove its digital implementation. My core competencies are finding, developing and delivering the best possible strategic moves. I continually evaluate current projects, considering the short-term and also the long-term ramifications for our brand.In daily operations, I thrive working at the intersection of strategy and technology by mediating and translating between the management, digital experts, editors, customer engagement managers etc. In doing this, I help to bring life and relevancy to the brand.DORTMUND ahoi is a two-sided business platform, B2C magazine on the one hand, B2B club on the other.

I support companies in their growth ambitions through business development ideas, strategic product development and partnership concepts, customer experience design and engagement strategies. I am a digital expert aiming at building lasting brands. Example projects and questions - Strategic business development: How to set up and optimize a new Esports platform in a B2B environment ?- Digital presence optimization: How does an international boutique brand and communication consultancy perform in the digital sphere? How to optimize its presence within given budgets? - Trend research: What are technology trends that have / might have an impact on the digital communication and brand management of a global, Swiss based technology corporation / how to leverage on these trends? - Digital presence and customer experience optimization: What is the digital footprint of an international urban mobility company and how does it perform against direct competition? What are improvement potentials? - Business development, marketing mix definition: How to build a brand and sell more in the automotive car care market in Germany (marketing mix with a special focus on digital)?- Digital presence optimization: How to establish a digital online presence for a startup enterprise in the chemical laboratory equipment market?- Community building: How to create and establish an online platform through a community driven approach ?- Customer engagement: What are the advantages of the integration of the customer into the product development? I strongly believe that exploring and fulfilling customer needs is key to success.

In this position I supported the marketing operations of Deutscher Basketball Bund, including performance tracking and optimization as well as prepartion and execution of the games.