Visionary in digital communication at the point of sale. As a retail expert, my vision of the contextualization of the customer experience at the point of sale has been put in value in previous companies and positions according to the opportunities of the state of technology. First developing software for retail business, later founding Lemonmusic to exploit the correlation between music and sales in the early days of digital audio and in the last stage as director of Emotion Experience exploiting the possibilities of video at the height of the digital signage boom. Today, finally, technology has reached a level of value, cost and market penetration that makes the original vision possible. At the same time, I have been part of the management of Desigual, one of the most spectacular retail companies of the last decade in terms of growth and notoriety.Areas of expertise: retail, sales and expansion, customer experience, omnichannel, digital signage, innovation.