Senior Social Media Strategist
Current• Responsible for the social strategy/planning, implementation, and execution for all of SBR's Twitter, Instagram, and YouTube accounts.• Identify and surface relevant social content and creating social trending topics for each appropriate channel.• Creating relevant daily graphics and video using Photoshop, Adobe Premiere, and Final Cut Pro.• Video production and video editing for SBR and Covers.com YouTube and Instagram channels - which has included covering Super Bowl LVII (Phoenix, AZ), Waste Management (Scottsdale, AZ), sportsbook reviews (Las Vegas), various NFL, NBA, and NHL games, as well as UFC 297 (Toronto). Additionally, I've created evergreen videos that include sportsbooks ratings and covering World Cup 2022 parties and NFL/NHL in Las Vegas.• The execution of SBR's social media programs in conjunction with product, marketing and content stakeholders.• Collaborate with news editors in developing and helping to create social specific content i.e. posts, videos, pictures.• Provide recommendations, plans, and actionable items in response to the analysis of social media metrics.• Assisted and participated in complete SBR rebrand