I led the agency's focus on Talent Development, Sales, and Operations, with a strategic emphasis on Gen Z and youth marketing. My leadership in signing talent that resonates with young Canadian audiences has significantly contributed to the agency's rapid growth. Additionally, my personal ability to secure my own social media endorsement deals showcases our expertise and inspired confidence among potential talent across Canada. In our first year, we achieved a remarkable $200,000 in sales. By our second year, our ability to secure multiple talent partnerships for single clients allowed us to attract higher-profile talent and negotiate larger budgets, ultimately driving our sales to $1 million. This year, we are on track to further our growth, with projected sales of $1.7 million.

At Envision Sports & Entertainment, I specialized in managing accounts for high-profile talent, contributing significantly to the agency's mission of creating value across the global sports and cultural landscape. I worked intimately with Olympic and professional athletes, leveraging my social-media expertise to build and enhance their brand partnerships and digital presence.One of my notable collaborations involved working closely with Christine Sinclair, supporting her through repeat partnerships with brands like Subway, Nike, and Egg Farmers of Canada. My dedicated approach in managing Christine’s accounts cultivated a deep-seated respect and trust—a relationship she had not developed previously with other content managers.I also played a pivotal role in developing the social media presence of Andre De Grasse, strategically managing his endorsements with McDonald's, Puma, and GoDaddy. My efforts ensured that his digital interactions mirrored his excellence in athletics, strengthening his brand association and marketability.Our diverse client roster included notable figures such as Alysha Newman, Marissa Papaconstantinou, Simon Whitfield, Peter Mansbridge, and Jack Armstrong.

At Pride Toronto, I led a team of 18 photographers, coordinating coverage for over 300 events. I oversaw the entire production process, including editing and media management, ensuring that the vibrant spirit of Pride Toronto was captured and conveyed through high-quality visual content. I was also responsible for recruiting photographers, videographers, and graphic editors, following strict protocols to onboard and train new team members. My role included facilitating regular team meetings to discuss goals and strategies and enhancing team cohesion.In 2024, I returned to Pride Toronto to manage their influencer campaign, bringing in influencers from around the world to experience and highlight Pride Toronto 2024.

-Fill temporary vacancy on short notice-Follow daily plans and deliver lessons to students. When needed, improvise or create own lesson plan.-Assist students with special needs, varying from a slight learning disability to non-verbal students.-Participating in after-school programs or events, supporting school staff and encouraging an inclusive school environment.

-Create and manage collateral for members of the department. Projects include summaries of marketing events, paid initiatives, and social media outreach.-Manage, track, and organize budget for the entire department.-Manage all web editing and simple code projects, including the weekly newsletter. -Assist management in the migration of database. Project included the precise categorization of all content, using metrics to determine if collateral was profitable, and ensuring all content was migrated correctly.

-Support writers and editors of The Fulcrum Newspaper in weekly features.-Conduct interviews and research to obtain information regarding features.-Draft transcripts of interview audio clips.-Capture images for articles using a professional camera. Please refer below for samples:

-Plan, film, and create interviews/videos for social outreach. The project consisted of traveling through remote areas of Preu for three months.-Manage all forms of social media resulting in a 20% rise in engagement over two months.-Create and manage all forms of social media content, including infographics, brochures, website blogs, and all media posts. -Assist in fundraising initiatives, ranging from digital outreach to tailored events.

-Use personal social media to increase engagement on corporate social media pages and ads.-Use metrics to monitor trends on social media and ads. -Regularly motivate fellow employees to work together in improving public perception of Aeropostalethrough social media outlets, such as Twitter, Facebook, and Instagram.