Experienced Sales Manager and former CEO with a demonstrated history of working in the dental industry. Skilled in supplier relations, marketing, customer engagement, and sales of dental consumables and equipment. Successfully introduced cutting-edge technologies such as CadCam milling for in-house production and 3D printers to the Swedish dental market. Organized numerous conference and educational trips, and played a key role in the implementation of dental protection regulations in Swedish ice hockey. Proven expertise in new product marketing and sales management.