Since 1993, Technology Evaluation Centers (TEC) has been helping private- and public-sector organizations choose the best enterprise software solutions for their unique business needs—quickly, impartially, and cost-effectively. • Developed global marketing strategies for Tier 1 & 2 vendors leveraging services while maintaining brand consistency and aligning with their products’ existing GTM strategy. • Liaison between Vendors and internal teams for project engagement and conflict resolution • Maintained an average of 35% increase in sales year to year and contributed $7 million to company revenue.• Established KPI’s for mutual opportunities and growth between Vendors and Advisory Services• Project owner of the Enterprise Software Showcase (ESS) event in the Americas, aligning software vendors with the buying community in a coordinated and controlled environment

In my role as a Senior Account Manager at Pivotal Payments, I successfully identified key market segments and signed over 90 new accounts. I analyzed processing expenditures, established pricing based on industry standards, and built proposals to meet client needs. Additionally, I managed relationships between clients and customer service to ensure satisfaction.

In my role as a Marketing Advisor at Idioma - Integrated Marketing Strategies, I developed integrated marketing strategies for SMB's in retail, manufacturing, technology, and hospitality sectors. I identified business requirements and obstacles to provide strategic communication plans, while also managing relationships with new and existing clients.• Developed Integrated Marketing Strategies for SMB's in various sectors.• Identified business requirements and obstacles to provide strategic communication plans.• Managed relationships with new and existing clients.

Provided business support services to sister companies in the fashion, technology and marketing industries. Performed duties such as analyzing operations, managerial methods or functions of an organization in order to propose, plan and implement improvements or develop appropriate strategic or communication plans.

• Managed operations and production at Surin, overseeing purchasing, administration, accounting, and sales procedures.• Spearheaded the recruitment of a new Head Designer for the re-branding of the "Surin" line.• Forecasted and defined margins to ensure profitability and drive growth.

• Identified target markets for services and product offerings to drive business growth.• Implemented procedures to streamline the business model, improving efficiency.• Evaluated and optimized the marketing plan for the successful implementation of "Integrated Solution".• Established a streamlined call support process, reducing support costs by 56% annually.

• Established the Brand and Organizational Structure for Mestiza Couture in Montreal, Quebec, Canada.• Directed Product Development and established an International Manufacturer to compete with importation quotas.• Responsible for sales forecasts, profit planning, and exceeding all investor expectations.

• Managed 6 regional locations and 50+ employees, overseeing staff, inventory, and store reports• Developed a sales methodology based on client traffic and inventory, improving sales performance• Established store and staff sales quotas, leading to increased revenue and efficiency