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Consults and contracts with companies and corporations to provide marketing & event operational expertise, client management services, project planning assistance, and improved workflow efficiencies

Primary lead on all sponsor revenue for the property (pre and post sale) and the day-to-day contact with all Dew Tour partners to ensure all contractual benefits are executed and the goals of the sponsors and the Dew team are achieved.Support Dew Tour financials, reporting, budgeting and forecasting and assist as needed with other tasks and business strategies as it pertains to the Dew Tour property.Primary lead on the development of all Dew Tour sales collateral. Digital, social, video, etc.Primary lead on custom sales decks and internal cost analysis for all custom partnership programsCollaboration with marketing and sales teams on proper messaging, sales pitches, etc to potential andexisting clients.Primary lead on ensuring the events sponsor-able executions (music, art, stages, bars, etc) are developed in a timely manner to maximize revenue potentialSenior day-to-day liaison with Dew Tour’s sponsors/marketing partners including MTN Dew and FuseMarketing teamsManage sponsor integration across digital, content, television and on-site.Coordination with VP/GM of Dew Tour providing strategic oversight of Dew Tour P&L and sponsorship activation budgets.Coordinate with operations so that all onsite sponsor orders are fulfilled including but not limited to; layout, tents, scaffolding, HVAC, connectivity, light, security, flooring, furniture, etc.Facilitate smooth execution of all sponsorship activations and brand recognition across all media inventory and materials and act as on-site contact for sponsors.Work with media teams to create and execute tracking and routing of all digital, social, customcontent, and broadcast benefits.Develop and execute event follow-up strategy/KPIs to deliver a thorough recap/ROI report to sponsorsDevelopment of overall partner comms plan (sponsor guide book, post-event recaps, end of season, credentials, lodging, hospitality, etc)Management of Event/Partnership CoordinatorsManagement of Dew Tour Sales Managers

Responsible for overseeing management of the TEN’s experiential events and marketing team, focusing on excellent service delivery to our clients and customers. Reported to the president and sat on the senior leadership team with departmental directors to help shape the overall event marketing business strategy. Drove internal project communication, provides status/reporting of news, developments, and results to senior management team. Oversaw direction and management of event team to deliver campaigns, ensuring they deliver on budget, deadline, and to the highest quality. Ensured roles and responsibilities were set to achieve event business plan and associated targets/metrics.

Responsible for the annual planning, development, and project management of Grind Media owned special events, brand marketing programs, media partnerships, and sponsored events within the action/outdoor sports group & brands. Responsible for establishing and coordinating all event & marketing communication related functions in accordance with the needs and business strategies of the Grind action/outdoor sports group (including the management of the department’s action sports event creation, logistical execution, coverage and content creation, budgets, partnership development, sponsor fulfillment, presentations and reporting/analytics, and communication program execution.) This position reported to the Director of Events & Marketing and had supporting/collaborative responsibilities to the Publishers and editorial staff for the Grind action/outdoor brands.

Responsible for development and execution of TransWorld marketing programs, media partnerships and special events, including the creation of marketing strategies, promotions and programs. Managed all aspects of TW events from early negotiations, on-site dealings, execution, and complete run-of-show. Oversaw entire event lifespan from concept creation, logistical execution, partnership development, sponsor fulfillment, and program execution. This position reported to the Director of Marketing and had supporting responsibilities to the Publisher and editorial staff for all TransWorld Titles.

Developed and managed new subscription partnership programs with key industry partners, retailers, and advertisers to replace costly verified/agent subscriptions with profitable partnerships. Created 35+ new co-branded (GWP) programs to increase paid orders, cut circulation costs and to provide additional value to top TW advertisers. Responsible for integrating partnership and co brand programs into the TW ad sales strategy to support sales reps, and to add additional value to TW advertising packages. Acted as the TW expert on Audit Bureau of Circulation partnership program rules. Worked with TW sales reps and pitched advertiser’s partnership programs. Managed all partnership programs and co-brand program design needs (insert cards, onsite POP materials, web banners, custom online order pages etc) to meet ABC standards. Developed and implemented our online strategy/website optimization to increase orders. Streamlined online order pages and POP process. Managed social network subscription offers and created new and renewal email marketing campaigns.