Digital Marketing Koordinator
Copenhagen Area, Capital Region, Denmark
As Digital Marketing Coordinator at Fakta A/S, part of Danish retail giant COOP, I have contributed to a succesful turnaround.My contributions have supported the strategic, business and communicative goals as well as the marketing departments additional goals. • Project management • Budgeting• Counseling of faktas leadership related to. organizational initiatives, PR and social media.• Establishing and developing relations to internal and eksternal stakeholders• Responsible for faktas mediaplan• Content development across digital channels• Integration of digital marketing activities and traditional print-media• Responsible for the Fakta newsletter as well as the Fakta version of the COOP membership newsletter including testing and developing performances.• Responsible for establishing, developing and operating the presence of fakta on Facebook - Content, Tone of Voice, Community Management, campaigns, - Optimization of the marketing channel via planning, execution and measurement on digital marketing tests and campaigns. - Increased sales, increased brand awareness i terms of image and from a tactical point of view. - Recruitment on Facebook - Development of a handbook with Facebook Guidelines filled with counseling and guidance for faktas 400 stores in Denmark and Germany.• Responsible for developing and optimizing faktas Youtube-channel including Youtube campaigns.• Responsible for fakta.dk – including subpages and the news section.• Responsible for planning and execution of TV Commercials - Online Display-campaigns including key campaigns in collaboration with key stakeholders.• Responsible for planning and execution of Radio Commercials