A T-shaped Digital Marketing Specialist, with deep specialities in: -Paid Media, -E-commerce, -Search Engine Marketing-Data Analytics-Copywriting,while also competent in other digital marketing skills such as;-Social Media Marketing,-Email Marketing, and, -Content Marketing.I have particularly deep industry knowledge in the due to the brands i have been working on such as:-Ecommerce (Havaianas, Vans, Puma, Devil's Peak Beer),-Higher Education (Stadio, Lyceum Online, CityVarsity Online, Damelin Matric Online),-Financial Services (Alexforbes, Clearscore)-Consumer Brands (Joko, BIC, Lipton, Stork, Rama, Bio-Oil)-Restaurants and Fast Food Brand (Spur, Simply Asia, Rocomamas, Alforno's)Being at the cutting edge of Performance Marketing and delivering results, i have become quite skilled at the full campaign management process: -from receiving and clarifying the brief, -conceptualizing the campaign, -planning spend on different digital platforms, -ensuring correct tagging before loading the campaign, -optimizing the campaign once loaded, and eventually,-analyzing the results in an understandable way for clients, while giving insights and recommendations.As a Digital Marketer, I believe I have to marry human psychology with technology and the data available for success. Being able to see and understand the environment, while having deep knowledge of your clients and using the right technology tools available is paramount for getting measurable and sustainable results.My experience as Digital Marketer and Web Designer in diverse industries such as Fintech and Edtech Startups, Home Security, Higher Education, IT Services, Personal Services and NPOs, have led me to being invited to speak at prestigious industry events such as:-Seamless Africa Ecommerce and Digital Conference-Wordcamp 2019