I help executives make informed decisions about the housing industry and building products specifically. At JBREC, I lead our monthly survey of LBM Dealers, an index of the window and door industry, and an index of the structural components industry. I also monitor public building products companies' earnings calls. All of these inputs throughout the entire building products value chain help inform our theses and forecasts.

Leads Insights Department for corporate strategy development and execution. Directs team of 5 insights managers in multi-functional execution of market insights and research, competitive intelligence, forecasting and customer satisfaction analytics.• Leads strategic planning process for the company as partner with executive leadership• Monitor market developments and competitive activity and facilitate scenario planning• Recognized as thought leader and speaker for industry associations and events• Ownership of research tools such as Qualtrics, Tableau. PowerBI and other third-party research platforms• Partners with Sales, Marketing and Product to develop and refine go to market strategiesand unlock new opportunities with new and existing customers and in new regions

Marketing Director, responsible for strategic B2C/B2B marketing and sales generation initiatives. Leads a team of 6 FTE in close partnership with Sales to develop sales strategies and new business opportunities for the USA Today Network, Register Media, The Des Moines Register and related properties• Increased overall sales revenue by 60% by transforming the way USA Today tells its story, changing perception from a media platform to an agency partner. Successfully launched new branding campaigns for large national and regional clients• Won RFP to become agency of record for a major midwestern university, large regional retailers and local chamber of commerce• Grew digital revenue over 90% year over year• Partnered with Keys, Territories and Auto Sales teams to achieve over 100% to goal for first time in years• Works with leaders from other markets to leverage synergies and best practices acrossthe West Group, including Phoenix, Indianapolis, Cincinnati, Milwaukee and Louisville• Partners with US offshore divisions for sales and marketing growth in Asia/Pacific regions

Promoted to be the senior business lead for The Integer Group’s involvement with Michelin North America (US and Canada) as its retail marketing agency of record. Leads total team of 30 FTE in planning, development and execution of all retail marketing initiatives, including in-depth work with key customers at over 2000 points of sale in North America, responsible for $6MM in annual spend.• North American business lead for Michelin with activity in Western Europe and Asia• Responsible for strategic leadership to grow Michelin’s market share, establishing relationships and becoming partner with senior level management at Michelin• Partnership with brand, PR and media agencies to create holistic marketing campaigns• Successful launch of retail-led product launches with limited advertising spend• Won RFP to become BFGoodrich’s brand agency of record• Partnered closely with Michelin in the launch of their products on Amazon

Planning director for Michelin North America, WD-40 and Shell Oil• Oversaw planning and execution of retail marketing programs for clients• Developed retail promotions that increased sales by over 20%• Utilized Simmons, KANTAR and Planet Retail services to create impactful marketing campaigns that drove sales at retail

Senior level client contact and relationship manager for dedicated client accounts. Led business strategy in the execution of marketing and communications plans for global manufacturing and service organizations with sales exceeding $15B. Developed and maintained long-term vision and strategy roadmap for clients. Retained existing and expanded client base in new software/web development projects.• Developed industry-leading program, including iPad and web apps, to drive sales of over 200,000 products and to change sales process in the B2B space• Led rebranding and launch of corporate intranet platforms reaching over 100,000 global employees• Engaged and strategized with over 100 employees in developing new corporate brand designed to lift employee engagement and reduce turnover• Guided C-level leadership of organization with over 200,000 employees in new branding strategy• Partnered with Big Box Retail, primarily Lowe's, The Home Depot and Menards

Day-to-day contact person for clients. Determined requirements, managed P&L on clients, acted as project manager on larger projects• Spearheaded twice-yearly product campaigns using media mix marketing to drive 20% lift in incremental product sales• Led strategy development of digital and in-store experiences at big box retail for manufacturer• Conceptualized and executed targeted search and banner marketing to drive 25% more traffic to retail

Strategy lead on digital marketing initiatives. Drove overall business strategy, aligning tactics to company strategic initiatives. Developed information architecture and user experience for new site launches. Implemented new selection process for browsing building products at retail.• Increased user engagement in sites 40% year over year• Increased site traffic by more than 70% by optimizing content and architecture

Composed business analyses and company evaluations for banking institutions and venture capitalists. Planned and executed yearly business plan contest including managing PR and advertising, including securing corporate sponsorships.• Secured over $2 million in funding for IT startups• Planned and executed business plan contest and events with over 200 participants• Organized and planned educational seminars in business administration, finance and marketing for over 200 participants

• Organized and executed conferences of highest 100 elected officials in Germany• Managed media relations and consumer communications and outreach to help mitigate damage during mad cow disease crisis of 2000/2001• Worked with local agencies and extension offices to best utilize co-op money to promote agriculture products outside of the Saxon region