Christian Carroll Email & Phone Number

Seattle, Wa, Us

After 15+ years as buyer, senior merchant and leader at Amazon and other major retailers, I've spent the past decade helping consumer brands grow their sales and manage their operations efficiently at Amazon and other retailers including Walmart.com and Newegg.com. With my 25 years of knowledge and experience in eCommerce, along with my breadth of resources, network and partnerships, CMC eCommerce can help growing brands accelerate their sales while reducing costs and operational complexity while doing business with Amazon and other retail channels.Services include account management for Amazon Vendor Central and Seller Central, including site reviews, competitive analysis, set-ups and PDP / content management, pay-per-click advertising, chargeback mitigation and general maintenance of the business relationship with Amazon - consider CMC eCommerce an experienced extension of your team.

Seattle, Wa, Us

As a partner with Lienau, a full-service Amazon Vendor Central and Seller Central agency, I drive sales and revenue goals for clients by maximizing the customer experience, the content on product detail pages, CPC advertising strategies, as well as to negotiate on the clients' behalf to optimize terms that improved profitability and other KPIs important to the company. Also responsible for many of the pitch-deck creation and pitch meetings to increase the pipeline of potential clients into the mix. In addition, I oversaw the creation of the new company logo and branding presentation.

Seattle, Wa, Us

Seattle, Wa, Us

Responsible to managing several 1P vendors on the Amazon platform. As an extension of their team, I identified and filled assortment gaps, drove sales and revenue goals utilizing promotion opportunities including Prime Day and other seasonal sales events, as well as PPC advertising. Advocated for clients for special merchandising opportunities on the site, and negotiated for the best terms annually on their behalf. Was able to take well-known computer monitor manufacturer from $17,000 per month in sales, to $2 million annually within the first two years, and $30+ million annually by year six.

Windsor, Gb

Responsible for managing the sales and marketing growth on Amazon in EMEA prior to the creation of the LSM Global eCommerce team. Upon that team creation, I became responsible for integrating North America clients into the LSM Global EMEA pipeline to utilize services both on Amazon in the UK, Germany, Italy, France and Spain, but brick and mortar retail across EMEA.

Seattle, Wa, Us

Employee # 4 with AmazonBasics team. Responsible for building and marketing the AmazonBasics brand. Duties included partnering with Amazon US, Asia and Europe vendor managers and category leaders to identify best candidates for private label accessories and cut-and-sew products. Worked extensively with Amazon's Sourcing Manager and outside direct import agency in Shanghai to create and source products to enhance the customer experience, Amazon brand and improve category profitability. Regularly visited sourcing shows and final production factories in China and Taiwan to collaborate on final designs and monitor production quality. Also responsible for building launch and global marketing plans across Amazon EU and Asia for AmazonBasics products. Was responsible for the creation of AmazonBasics branded HDMI cables, device carrying cases and the laptop bag.

Seattle, Wa, Us

Sr. Vendor Manager over keyboards, mice, webcams / IP Cameras, PC speakers, Home Networking, Data projectors, computer monitors and other computer peripherals and computer accessories. Responsible for the category P&L, assortment planning, vendor relations and negotiations, and overall growth opportunities for the categories. Was able to take the very unprofitable computer monitors category, complete and competitive analysis along with a profit ladder to identify brands to focus on to turn the category profitable, which I accomplished just before turning it over to another vendor manager.

Us

Managed three product managers covering all computer and camera-related products sold on CircuitCity.com totally $150MM of revenue sold on the site. Worked on the site re-design project, including designing the original taxonomy for the website. Helped launch complete assortments of top brands via a drop-ship program; designed and launched brand stores, selling over $2M of stores in the first year.

Us

Buyer for home networking, video cards, flash and DRAM memory, optical drives, hard drives webcams, A/V and Computer Cables, Surge protectors, all CD/DVD and other writable media.Managed $150MM of revenue covering 100 linear feet of shelf-space. Responsible for product assortment, budget planning, vendor negotiations and relationships, COOP and MDF accrual planning, plan-o-gram planning, and weekly circular ad product selections and promotions/marketing planning.

Senior Buyer of Software, DVD, Video and Music

Universal City, Ca, Us

B.A. (Double Major), Political Science, Telecommunications

High School, Radio And Television