Christian Hicks Email and Phone Number

• Lead all operations at T|Studios, T-Mobiles internal advertising agency. This includes budgeting, staffing, project management (Workfront), account management, etc. • Lead operations for studio and project management for lines of business including, but not limited to; Production/Post-Production, CRM, Corporate Communications, Local Advertising, National Advertising and Digital Experience. • Managed the development of T|Studios internal capacity model utilizing the Workfront Project Management System. • Supported the internal creative development team while working cross functionally with internal stakeholders to ensure that projects were delivered on time and within scope. • Lead the studio and project management teams as the lead Workfront SME acting as the single point of entry for all Enterprise projects. This included project management, project building, resource allocation, budgeting, etc.

• Marketing Operations Management (Project Management and Account Management) lead for a wide range of clients (Havertys Furniture, Aflac, Marcus by Goldman Sachs, Chik-Fil-A and others). • Managed resources consisting of but not limited to: Strategy, Design, Copy, Web Development, and Data Analytics. • Utilized Salesforce in Base Communication (CRM/SMS) deployments. This includes but is not limited to data import/export, email/sms builds, email/sms deployments, and data list scrubbing. • Managed deliverables for 30+ projects per month spanning across all clients utilizing Workfront as a project management tool. • Collaboration in development of SOWs for projected campaigns. • Reporting management on client specific and industry standard KPIs. Delivered to the client at the beginning of every month. • Account management for all client communication including but not limited to project forecasting, status review, creative brief development, budgeting, etc.

• Reduced final project delivery time by 24% in the first 3 months by restructuring processes and operations within Workfront • Increased team productivity by 32% on 115 projects in first 6 months through new process creation, capacity modeling and team management in Workfront. • Managed deliverables for 30+ projects per month for the Enterprise Division utilizing Workfront as a project management tool. • Created and executed projects for the following lines of business: Digital/Content Strategy, Web Development, External and Internal Brand, Sponsorship/Thought Leadership, Government Affairs, and Social Media.• Managed project resource allocation in collaboration with multiple business groups in Workfront • Directed cross-functional teams to deliver projects ahead of time and on budget based on planning seasons and forecasts. • Report bi-weekly on project volume, resourcing capacity, and aid in prioritization. • Oversee SOWs for agencies and contractors while tracking billing and payments.

• Marketing Development totaling in $1.4MM in annual spend with full account and content management of 42 clients in the healthcare industry nationwide.• Lead all creative development for iVelocity. Including; website development, logo design, ad copy and art direction, email (CRM automation), and geo-fencing campaigns.• Supported the internal development team while working cross functionally with clients regularly to gather budget, scope of work, and parameters for success.• Maintain book of business, leading kick-off calls and consulting directly with clients on account planning while also collaborating with team members to overhaul the product functionality based on internal and external feedback—98% client retention rate over 2+ years. Average client ROI $45K per month.• Management of CRM platforms for over 100 nationwide clients.

• Increase in brand shelf space by 18% in first 4 months while increasing route revenue by 22%.• Developed extensive brand and category knowledge of all Anheuser-Busch’s portfolio, over 200 products.• Coordinated with strategists to optimize client’s portfolio and brand development plan.• Collaborated with in-house marketing retail teams to design creative point of purchase collateral.

-Lollapalooza liaison and production assistant for Viacom Inc. -Implementation, management, and execution of crowd interactive video content creation during the duration of the festival. -Shooting, producing, and editing these pieces into short promotional clips to further the brand of MTV, VH1 and Lollapalooza in the music festival scene.

• Management of large-scale digital marketing campaigns for various artists and musical acts.• Collaborated with clients on content management and production including graphic design, video production, and guerilla marketing campaigns.• Curation and implementation of over 50 artists media platform and email marketing campaigns.

-Assisting in teaching various digital media courses at UA. - Management of students throughout each semester. - Providing oversight, insight, and tutoring when necessary.