Christian Daugaard Email and Phone Number

Through Digital Activation (social and paid media) and Insights (data, reporting, analytics, intelligence) I support our marketing function in getting things done - and doing things right.

I lead our local country marketing teams in Denmark, Norway, Sweden, and Finland on our usage of social media presence. I advised and guided the teams on strategic messaging, content creation, and platform usage - and start-to-end managed our paid distribution strategy. Each week we reached more than 125.000 followers with content, raging from expert portraits, and insights on careers, management, and how we work to solve the most complex problems of society and business today. Boston Consulting Group (or just BCG) is a multinational management consulting firm with more than 90 offices in 50 countries. We advise on management decisions for private, public, and non-profit clients.

I guest lecture on organizational usage of Social Media at Copenhagen Business School. I've lectured for:- Executives (MBA, MBD)- Graduate students (.merc) - Bachelor students (.merc)- Professional students (HD)Through my lectures, I bring real-life cases, experience, and perspectives, to connect with marketing and communications theory.

Geelmuyden Kiese (or just GK) is one of the leading communication agencies in Scandinavia. From Copenhagen, Oslo, and Stockholm more than 150 advisors serve their clients with one purpose: to create effect and value by moving power through communication. GK is a full-service consultancy advising clients on corporate and financial communication, creative- and advertising, lifestyle, public affairs and health care. Across industries and disciplines I worked with digital communication for a large selection of clients. I primarily worked with: → Social media strategy→ Digital communication campaigns→ Lead strategy and development → Copywriting for digital channels (Facebook, LinkedIn, Instagram, Google, Twitter)→ Concept Development and Graphic Design→ UI/UX and front-end developing → Digital Sensemaking and Analysis, which covered: Mapping of stakeholders and opinionators, engagement analysis, audience, persona and segment analysis, and a vast array of social media data analysis tailor-made to client needs.

DeltagerDanmark shape communities, cause engagement and start movements through stakeholder development and communication campaigns. At DeltagerDanmark I worked with digital political campaigns on social media for Danish special interest groups with methods and tools built by the Barack Obama Campaign in 2008. My work consisted of:→ Social Media strategy→ Digital Mobilization and Activism→ Campaign strategy→ Content Strategy → Copywriting for social media and e-mail marketing→ Creative development for social media (photos, infographic, video editing)

Mødrehjælpen (or Mother's Aid) is a NGO supporting families and pregnant women in vulnerable social settings by providing social, legal and financial advice. At Mødrehjælpen I assisted the Digital Fundraising Campaign (September to November 2015), and conducted analysis and strategic advice for the senior management (November '15 to May '16). My work consisted of: → Strategy, content and campaign plan for digital fundraising (Christmas '15)→ Market Analysis for the Danish Clothing Recycling area → Competitor Analysis→ Strategic development

I freelanced as a digital communications consultant while completing my Bachelor's and Master's Degree. I assisted small student organizations, leading unions, trade organizations, political parties, and special interest groups. I did everything from website development and graphic design to content creation for social media.

Research project assistant at "From Rio to Roskilde" - a partnership between Copenhagen Business School and Roskilde Festival with focus to investigate, develop and implement sustainable business models and solutions.