Christiane Ash (Mbas M I.T Maicd Fami Cpm) Email and Phone Number
Christiane Ash (Mbas M I.T Maicd Fami Cpm) work email
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Christiane Ash (Mbas M I.T Maicd Fami Cpm) personal email
Marketing is the engine room of growth for an organisation - and when done right - should be a proactive force in achieving growth objectives. I firmly believe that data driven marketing decisions are the secret to commercial success.To this mission, I bring end-to-end experience in marketing and specific expertise in digital marketing and data/ insights. Drawing on an evidence and research-led approach to marketing, underpinned by an understanding of best practice methodologies honed with Saatchi & Saatchi, I use insights to validate marketing strategy and execution. This data driven approach extends to PPC campaign management, and informs the decisions I make managing a $250,000 annual PPC budget. I am pleased to be recognised as a Google Partner and help small to medium businesses get the most from the wide range of Google tools on offer.Focused on the customer, I develop and execute go to market/online/digital advertising strategies that increase sales, brand awareness, market penetration and the success of product launches. For me, the key in balancing the art and science of marketing is the ability to use your data to inform and drive the creative brief. On a personal level, I’ve had a thirst for knowledge for as long as I can remember – I have always been interested in the ‘next big thing’. From ecommerce and influencers to algorithms and artificial intelligence. I am a passionate advocate for knowledge management. I am a qualified trainer and assessor with the Certificate IV TAE40116 to improve the quality of my training and facilitation. I thrive on staying ahead of the curve, and in turn, helping organisations across sectors, to stay ahead of the competition.If you’d like to connect, contact me via LinkedIn.
Ash Marketing And Design
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Director - Principal Consultant (Cmo Services)Ash Marketing And Design Oct 2016 - PresentGreater Sydney AreaServing and proxy Head of Marketing to small to medium sized businesses, I provide strategic and tactical digital marketing support to improve performance and enable growth. Specifically, I have helped organisations to build and mature their digital marketing capability, bringing expertise in SEM, SEO and PCC, content and social media marketing to develop and implement validated and effective plans across channels. I also manage partner and vendor relationships on behalf of clients, including platforms such as Google, Facebook and SEM Rush.• Increased sales for a B2B building company by lifting visibility from 16% to 49% in just 12 months, lifting average Google position by 16 places and leads from Google Ads almost 5-fold;• Lifted store conversion value of an ecommerce client by ~300% per month in just 12 months while maintaining speed, opening new advertising channels to reach new markets;• Increased efficiency and speed of campaign launches for a client by integrating advertising on LinkedIn and SMS marketing with Salesforce;• Presented a global webinar on E-Commerce in Australia at the request of the Austrian Trade Commission based in Vienna.
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Disc Trainer - Science Of Self™ AccreditationAsh Marketing And Design Jan 2022 - PresentGreater Sydney AreaTrainer with DISC Accreditation, Driving Forces Accreditation and EQ Accreditation offering access to six cutting-edge assessment tools.DISC AccreditationDISC is a four (4) factor model that explains how we behave and communicate. It is one of the most applicable models in personal and organisational development. For this reason, DISC is one of the world's most popular assessment tools.Driving Forces AccreditationTruely understand "why people move into action" with the Driving Forces model, backed by more than 25 years of research, uncovering 12 core elements that drive human behaviour.TTI Emotional Quotient AccreditationThe Emotional Quotient Accreditation is internationally recognised and is the world's most practical and business-focussed set of emotional intelligence resources available.
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Search Engine Marketing SpecialistAsh Marketing And Design Oct 2016 - PresentGreater Sydney AreaI craft and manage SEO strategies for small to medium businesses Australia wide. Each plan incorporates a mix of tactics backed by solid analytical skills - supported by over a decade of digital marketing experience. As an SEO analyst, you will be working closely with internal teams such as UX, content producers and developers to expand Jaywing’s digital footprint across organic search platforms.I undertake research and analysis to inform activities including local SEO, technical SEO, off-page SEO, and on-page SEO. I offer recommendations on best practices for creating content, making your website SEO friendly, developing solid authority with search engines, backlinks and more. Clients are provided with written reports backed by analysis - with the opportunity to ask questions anytime. Clear focus areas and next steps are always provided with each report.I use a wide range of tools including Semrush, Google Search Console, Google Analytics, Google Data Studio, Google Trends, Google My Business and propriety analytic techniques.As a qualified corporate trainer - I'm also a confident presenter and aim to SEO understandable for everyone, at all levels of an organisation.
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Senior Ppc ManagerAsh Marketing And Design Oct 2016 - PresentGreater Sydney AreaI manage my clients paid search and paid social (PPC/biddable media) campaigns on Facebook/Instagram, Google Ads/YouTube Ads, and Linkedin Ads - including strategy, content creation, budgeting, optimisation and reporting.I combine my strengths for copywriting and analytics to create powerful A/B tests (split tests) that drive continual improvement week on week, month on month. I incorporate insights into every new campaign and media.I use a data lead approach to campaign structure and management - enabling better results out of the gate and in the long term. Each client is treated as an individual and I tailor advice on where they should be investing, how much they should be investing, and when.Reports include analysis and recommendations based on campaign performance and trends.
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Corporate TrainerAsh Marketing And Design Oct 2016 - PresentSydney, New South Wales, AustraliaChristiane Ash is a TAE40116 qualified trainer with over a decade of commercial experience. Christiane brings passionate and engaging training - drawing on her end-to-end experience in management, marketing and specific expertise in digital marketing and data/ insights.Focused on the customer, her experience includes working with small to medium businesses, multinationals, client and agency side. Christiane has years of experience developing and executing go to market/online/digital advertising strategies that increase sales, brand awareness, market penetration and the success of product launches.On a personal level, Christiane has had a thirst for knowledge for as long as she can remember. From customer service to digital marketing - from ecommerce and influencers to algorithms and artificial intelligence. Christiane is a passionate advocate for knowledge management.Christiane is a qualified trainer and assessor with the Certificate IV TAE40116 to improve the quality of her training and facilitation. Christiane thrives on staying ahead of the curve, and in turn, helping organisations across sectors, to stay ahead of the competition.Christiane has presented for Sydney Community College, Trotec Produktions und Vertriebs GmbH, The Austrian Consulate General (Advantage Austria), Merck Serono Australia Pty Ltd and more.
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Head Of Digital MarketingSocialgen Aug 2021 - PresentSydney, New South Wales, AustraliaSocialGen is Asia-Pacific’s leading B2B social selling and B2B marketing consultancy. We are focused on one result: Generating high-value B2B sales opportunities for your business in less time.We create high-value B2B opportunities through tailored and data-driven solutions which include:** Social selling** Content** Influencer marketing** Training** Analyst relations** Digital marketing servicesOur Mission: To assist B2B businesses in navigating a forever changing landscape of professional networking and pipeline generation through insights, advice, and execution.Our History: Since 2014, we’ve completed 1000+ campaigns across APAC, North America, and EMEA. We’ve also created more than 750,000 strategic relationships between senior executives and target decision-makers – leading to millions of dollars of revenue and sales pipeline for our clients.Our Vision: To be a globally recognised and the preferred B2B marketing service provider, offering our clients exceptional service and sustainable growth. -
Trainer And AssessorSydney Community College Jul 2019 - PresentSydney, AustraliaTrainer and Assessor with Sydney Community College.Experience working with diverse groups and cultures and a variety of LLN levels.Develop lesson plans and activities. Contextualise learning to suit individuals. -
Head Of Marketing - ApacNakama Nov 2016 - Jul 2017Sydney, AustraliaAppointed to mature digital capability, I developed and implemented a marketing plan with key digital elements driving a proactive approach to business development and growth. As Head of Marketing, I provided leadership to a remote Marketing Manager in the UK and provided training and education to colleagues globally, building understanding and capability in digital marketing tools and platforms.• Improved the digital presence, visibility and market reputation of Nakama as leading recruiter for technology roles, while strengthening relationships with key vendors and ensuring a smooth running service;• Increased client acquisition and billings by developing of a new job board website from the ground-up, an in-house project saving thousands in digital agency costs;• Improved the effectiveness of job board postings and application rates by developing a series of templates and building digital literacy across social media and web based tools;• Presented a cohesive, streamlined and branded approach to digital marketing, specifically, social media. -
Professional Sales RepresentativeZoetis Feb 2016 - Oct 2016Sydney, AustraliaEager to build a hands-on understanding of the impact of marketing strategies and campaigns on front line sales, I joined Zoetis, and over a six-month formative period, set and executed sales strategies that increased order volumes. I also provided education to clinical staff (customers) to maximise product visibility and adoption. In just six months, my relationship-based approach and focus on customer service placed me in the Top 4 for sales performance. -
Data StrategistSaatchi & Saatchi Wellness Jun 2015 - Feb 2016Sydney Area, AustraliaJoining one of the world’s largest advertising agencies, I analysed and translated data insights into meaningful insights to clients that delivered improved marketing performance. Throughout, I led the delivery of digital research projects based on propriety methodology and used a variety of tools to identify client opportunities.• Improved client SEM results from 1.92% to 7.13% CTR, whilst reducing costs from $1.79 to $1.00 CPC;• Completed inaugural project with no time lost to onboarding and in fewer hours allocated to the project;• Delivered hundreds of thousands of dollars in revenue by budgeting, scoping and promoting a new service offering for SEM;• Qualified as an official Google Partner for Google Ad management. -
Chief Marketing OfficerKong'S (Aust) Pty. Limited Aug 2013 - Jun 2015(Returned)Playing an active role in the initial start-up and growth of Kong’s, I was headhunted back into the organisation to build the digital marketing capability. Operating in a B2B2C environment, I developed digital marketing strategies and led a team of five in executing across channels, and in turn, build competitive advantage.• Established a digital marketing capability with direct impacts on company and brand appeal, with key initiatives including a new website, SEO/SEM and online product information sheets;• Increased sales revenue, minimised discounting and reduced stock wastage via automated sales promotion templates highlighting stock to be cleared and added to promotion;• Improved brand awareness, market penetration and product launches/promotions executing large scale trade events nationally;• Relaunched the rewards program in partnership with JB HiFi.
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Marketing ManagerTrotec Laser Gmbh Mar 2012 - Aug 2013Joining the rapid growth company in a marketing leadership role, I developed a formal marketing capability and strategic plan and led a lean tele-/marketing team across execution. I was also accountable for development the marketing calendar, planning product launches and organising national trade shows and events.• Increased CRM database by ~50%, managing, cleaning and analysing data to raise customer awareness and effectively promote new products;• Reduced print expenditure for direct marketing campaigns by up to 30% while improving lead generation, improving the ROI of both direct mail and telemarketing campaigns;• Revised prequalification procedure and campaign scripts and developed training materials for international use, presenting at the international marketing meeting on telemarketing. -
Marketing ManagerPremier Workplace Solutions Feb 2011 - Mar 2012PWS is a predominantly online supplier of workplace health and safety solutions, dangerous goods and chemical containment systems. PWS also offers carpark solutions including speed humps, bollards and line marking.• Graphic design• Redesigned and launched six websites• Managed Google AdWords Campaigns.• Managed public and media relations• Redesigned marketing collateral• Marketing Management
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Marketing Coordinator/Trade Promotions ManagerKong'S (Aust) Pty. Limited Feb 2008 - Feb 2011Sydney, Australia• Managed trade sales promotions (20+ annually)• Managed Loyalty Rewards Program• Coordinated new product launch• Manage major trade events• Coordinated advertising and promotional items• Liase with graphic and web designers• Manage product information and training materials
Christiane Ash (Mbas M I.T Maicd Fami Cpm) Skills
Christiane Ash (Mbas M I.T Maicd Fami Cpm) Education Details
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Distinction -
Digital Communication And Media/Multimedia -
Marketing/Management -
Alex'S Sales Masterclass School -
Business Analytics -
Disaster Risk Reduction
Frequently Asked Questions about Christiane Ash (Mbas M I.T Maicd Fami Cpm)
What company does Christiane Ash (Mbas M I.T Maicd Fami Cpm) work for?
Christiane Ash (Mbas M I.T Maicd Fami Cpm) works for Ash Marketing And Design
What is Christiane Ash (Mbas M I.T Maicd Fami Cpm)'s role at the current company?
Christiane Ash (Mbas M I.T Maicd Fami Cpm)'s current role is Head of Marketing | Digital & Online | Data & Analytics | Strategy & Execution | Digital Marketing Analyst | Growth | Trainer and Assessor TAE40116 | Member AICD | Fellow AMI | MBAS.
What is Christiane Ash (Mbas M I.T Maicd Fami Cpm)'s email address?
Christiane Ash (Mbas M I.T Maicd Fami Cpm)'s email address is ch****@****.com.au
What schools did Christiane Ash (Mbas M I.T Maicd Fami Cpm) attend?
Christiane Ash (Mbas M I.T Maicd Fami Cpm) attended University Of Wollongong, University Of Newcastle, University Of New England (Au), Tafe Nsw, Tafe Nsw, Alex's Sales Masterclass School, Faculty Of Business & Law, University Of Wollongong, University Of Newcastle.
What skills is Christiane Ash (Mbas M I.T Maicd Fami Cpm) known for?
Christiane Ash (Mbas M I.T Maicd Fami Cpm) has skills like Digital Marketing, Marketing, Marketing Communications, Marketing Strategy, Advertising, Marketing Management, Email Marketing, B2b, Corporate Communications, Brand Management, Market Planning, Social Media.
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