I hold 20 years of PR experience in business and consumer technology and the entertainment industry having worked in-house and agency. I realise public relations in the fields of IT security, renewable energy, medical and marine communication technology in Germany, Austria and Switzerland. I am experienced in developing and implementing PR strategies for small and medium sized organisations. I have worked for companys as well as agencies, employed and freelance. I am expert at local execution and media relations having led media relations campaigns and crisis communication. I am also adept at applying my knowledge of successful storytelling as part of the co-ordination and planning efforts for global organisations across multiple markets.Personal References in B2B and B2C: Conergy, Fehmarn Energie (Energy), McAfee, Sophos, Clearswift (IT-Security), Telefunken, Hexaglot, NAVIGON (Consumer Electronics), LANGE NACHT DER INDUSTRIE (Event), Universal Music Mobile (Entertainment), United Ambient Media, e-Spirit.