Christian Espinal Email and Phone Number
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Christian Espinal phone numbers
Accomplished Digital Marketing Professional with 13+ years of experienceAdwords & Bing ads & Google analytics certified. Spent 7+ years at Yahoo! Inc. within the Search Marketing division. I learned and mastered the in's and out's of Search, Display, Mobile, Content, Remarketing, Analytics, CRO, Backend & Front End Reporting, & Direct Marketing. Outside of Yahoo I have worked in the Client and Agency side where I have learned various marketing techniques & strategies to help clients or companies with any size budget achieve their Marketing objectives. I am experienced with a large set of tools to get the job done. I can create, implement, strengthen, optimize, campaigns from any stage. I can comfortably work within any start-up to corporate environment. I can professionally communicate / gather / present marketing insights to any audience. I have worked on some amazing brands over the past 10+ years: EnCase, Sony, Intuit, UnionBank, iStorage, Arrow.com, SiliconExperts.com, ANLC...Most importantly, I get heavily invested in all campaigns, accounts, and clients placed under my control. This is the only way I know to succeed in my work. I invest time in understanding the overall effort not just the task at hand. "This is not my job" is not in my dictionary.Specialties: SEM, PPC, Business Analysis, Customer Engagement & Acquisition, Zoho CRM, Salesforce, Eloqua, Marketo, Data Analysis, CRO, Adwords, Adcenter, Google Analytics, Search, Display, Mobile, Social, Email, & Direct Marketing, and of course Excel.
Securespace
View- Website:
- securespace.com
- Employees:
- 4
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Marketing DirectorSecurespace Aug 2018 - PresentTemecula, CaOversee strategy & execution for client acquisition and growth on SecureSpace self-storage portfolio.
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Marketing DirectorOptimozo Nov 2016 - Aug 2018SaaS Tool Marketing, Customer Acquisition, Churn Analysis, ROI Modeling -
Sr. Director Paid MediaIstorage Apr 2012 - Nov 2016Solana Beach, CaManagement of all Paid Media Accounts for Optimozo, Front End & Back End Reporting, Analytics, Call Tracking, Dashboard Creation & Management, CRO, General Marketing Problem Solver, Budget & Performance Forecasting. I manage accounts across a diverse portfolio of verticals. I wear many hats to get the job done.Accomplished:• 55% decrease in CPA for a large 6 digit monthly spending account• Nationwide campaign creation and management of 70 storage facilities, marketing across google and bing search, mobile, display, and social. • Raised Facility Occupancy from 15-35% Increased Value of Facility Portfolio to enable the purchase of 50+ Multi-million dollar facilities • Coordination, tracking, and execution of end to end funnel. First touch to call QA. • Set up complex and dynamic online and call tracking system for lead generation. From Search to in-store visits. • Launched Call Center, Created QA Process and Report Programing • Creation and management of multi-segment dashboards • Revenue and lead verification • Implemented Multivariate testing environment -
Sr. Sem/Seo ManagerGuidance Software Apr 2013 - May 2014Pasadena, CaManage Paid and Organic Channel for Guidance Software, world leader in Digital Forensics Software. Paid Channels include Google Adwords, Bing Adcenter, Yahoo Search, Google Display Network, Youtube Video Marketing, Mobile, Retargeting, LinkedIn, Facebook. SEO for Google, Bing, and Yahoo Search Engine. Brand awareness and lead generation in the B2B space are the core focus in my duties. We completed rebranding our main site which includes building an entirely new structure and direction for the company. The decisions I make day to day are fully data driven. Coordinating campaigns with Product & Program managers and testing new channels while realizing a stronger end to end tracking system. Accomplished:• Doubling time on site average • Increasing Lead Gen results by 25% • Revamping Multiple Paid Campaigns Across Adwords Adcenter, and Linkedin • Implementation of Event and goal tracking • Rebuilding site through Microsoft Share-Point CMS • High Level Dashboard Creation and Management• Eloqua, Marketing Automation, & Paid Marketing Strategy Integration • Implement Best Practice for SEO across our new Rebranded site • Content Creation and Population • Meta Tagging and Web Master duties• Implementation of Adobe Analytics• Supporting Email Marketing and Marketing Automation• Create full visibility of end leads and advanced Web Behaviors -
Sr. Sem StrategistZeta Interactive May 2011 - Apr 2012Greater San Diego AreaSupervise efficient resource utilization between U.S. and offshore teamsManage and drive year round marketing objectives for large clients. (+20 million dollar search budget) Execute paid search, including but not limited to, keyword analysis, developing titles and descriptions, channel insertion orders and QA testingMonitor client programs and report against goals Stay informed of latest industry trends & news and serve as one of the subject matter experts within organizationContribute to product development planning discussions advocating for search team and client reporting needsInterface with customers and add value to client relationshipsWork closely with the Account Management Leads to support upsell and cross sell efforts -
Sem Manager / Senior Business Analyst IiYahoo! Jun 2003 - Dec 2010Burbank, CaOnline advertising account management, handled all aspects of PPC accounts, expert knowledge of SEM tools, advanced ROI + traffic analysis, optimization, competitor research, and tracking implementation. Professionally trained in Search, Display, Mobile, Email, & Direct Marketing strategies. Used 13+ internal and external tools to manage client accounts. Top tier account management for client spending ($500k+ per month). Many years of work with multiple large E-commerce sites and lead generation clients. Full spectrum of SEM account management knowledge. Accomplished:• Setup and execution of many complex marketing accounts & strategies for large advertising partners. • Created brand awareness, increased ROI, ROAS, and lowered CPC for many different offline/online businesses (too many to list). • Helped clients define their niche marketing strategies.• Increased many accounts from 3,4,5,6 digit marketing spend per month.• Maintained data accountability for large partners with complex tracking and reporting.• Recommended and implemented accounts for marketing expansion such as display, mobile, or social sites.• Provided advanced strategies for long term and short term marketing goals to multiple clients on different marketing platforms.
Christian Espinal Skills
Christian Espinal Education Details
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California State UniversityPhilosophy -
East Los Angeles Community CollegeAssociate Of Arts (Aa)
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Alhambra High SchoolGe
Frequently Asked Questions about Christian Espinal
What company does Christian Espinal work for?
Christian Espinal works for Securespace
What is Christian Espinal's role at the current company?
Christian Espinal's current role is Marketing Director at SecureSpace.
What is Christian Espinal's email address?
Christian Espinal's email address is go****@****hoo.com
What is Christian Espinal's direct phone number?
Christian Espinal's direct phone number is 162631*****
What schools did Christian Espinal attend?
Christian Espinal attended California State University, East Los Angeles Community College, Alhambra High School.
What are some of Christian Espinal's interests?
Christian Espinal has interest in Children, Data Analysis, Education, Science And Technology, Online Marketing, Sem.
What skills is Christian Espinal known for?
Christian Espinal has skills like Sem, Google Analytics, Digital Marketing, Online Marketing, Google Adwords, E Commerce, Analytics, Search, Lead Generation, Crm, Microsoft Excel, Email Marketing.
Who are Christian Espinal's colleagues?
Christian Espinal's colleagues are Stephanie Quilliams, Jake Mcmillan, Jessica Jelley, Nicholas Ingram, Clint Mckoy, Jayna-Dee Suesue, Andrew Tucker.
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Christian Espinal
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