International brand leader with over 16 years of experience of developing, growing and building local and international brand across Europe. A unique knowledge build from various positions within all marketing disciplines providing a horizontal business understanding combined with strong vertical implementation skills.Dedicated marketer with excellent interpersonal and collaboration skills and the ability to navigate in highly complex multi-markets environments and proven track record at senior manager level, working with senior directors, VP’s and country directors as a strategic partner to build and successfully execute plans for commercial, brand and business growth. Build and leads great teams both local and remotely through the setting and communication of clear KPI’s and strategies, together with speed and clarity of decision-making and execution. Focus on motivation and empowerment though an open, honest and collaborative style combined with a logical data-driven approach, and a desire to drive innovation and deliver sustainable results.
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Marketing DirectorHans Just A/S Jan 2023 - PresentCopenhagen, Copenhagen, Dk -
Jury MemberDanish Digital Award Feb 2017 - PresentCopenhagen, Capital Region Of Denmark, Dk -
Senior Director, Global MarketingVelux Jun 2017 - Jan 2023Horsholm, Dk -
Executive Marketing ConsultantIndependant Consultant Mar 2016 - May 2017Working with small/medium-sized companies providing strategic and tactical marketing & brand management services and advise with a customer-centric focus and objective to drive sustainable and scalable results.Marketing & brand management services including:- marketing strategy & planning- business development- brand positioning- digital strategy and planning- consumer journey & media planning- content marketing- implementation- project lead both locally and globallyCurrently working with both local and global brands/companies within FMCG
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European Senior Brand Leader, Coca-ColaThe Coca-Cola Company Apr 2014 - Feb 2016Atlanta, Ga, UsAreas of responsibility:- Manage and lead cross-functional teams ensuring a highly engaged and motivated team delivering content across multiple platforms and implementation in more than 11 markets.- Identifying brand growth opportunities, writing clear and measurable plans, briefs and delivering brilliant creative content.- Brand responsible and leading the launch of Masterbrand across North West Europe. Top strategic project globally - Delivering key brand and business objectives - Stakeholder management: VP’s, MD’s, IMC, market activation & operations, agencies, peers in other BUs. - Budget responsibility.- Leading strategically important CSR project across North West Europe. -
Connection Strategy & Media Manager, Northwest Europe & NordicsThe Coca-Cola Company Feb 2010 - Apr 2014Atlanta, Ga, UsAreas of responsibility:- Development of the connection strategy and architecture for key brand across North West Europe. - Establish the discipline of Connection strategy in the marketing process of Coca-Cola. - Drive and develop the internal connection competencies. Co-develop and drive the new process of working within our IMC (integrated marketing communication) and our brand teams and local markets.- Integration of the OESP model (owned, earned, share & paid media).- Lead key partnership discussions/deals (media & digital) across EUROPE.- Define and develop the routines and ways of working in the Connection strategy and media community across the 11 markets. - Involved in media pitches and developing regional media dashboards and trends across North West Europe. -
Nordic Imarketing & Assets ManagerThe Coca-Cola Company Dec 2008 - Jan 2010Atlanta, Ga, UsAreas of responsibility:- Development and implementation of the new digital strategy across the Nordic BU- Data driven engagement CRM and mobile integration - Drive and implement digital BIG BETS and local initiatives across all 5 markets. - Responsible for the development of the European digital platform within the Coke Zero- Implementation and amplification of global assets/sponsorships across 5 markets (FIFA, UEFA, Olympics).- Supporting and leading local sponsorship negotiations in close collaboration with local markets.- Stakeholder management: Nordic Leadership team, global VP’s and MD’s, TCCC hosting process, BU legal, Global/EUG sponsorship/asset team. - Agency management (US, European, Nordic and local agencies). -
Nordic Marketing ManagerThe Coca-Cola Company Sep 2004 - Dec 2008Atlanta, Ga, UsAreas of responsibility:- Develop insight-driven brand specific business strategies and marketing plans- Generate both short-term and long-term volume, revenue and profit growth. - Brand communication (ATL and BTL) across Nordics (Coca-Cola, Fanta and Sprite)- Drive marketing innovation, NPD and collaboration with region and global marketing functions- Ensure continuous improvement of the long-term value of the brand. - Project management in the Nordic BU. Support, leveraging and contributing to global know-how. - Agency management across ATL, digital & social and BTL -
Senior Brand Manager / Brand ManagerRoyal Unibrew A/S Jul 1998 - Feb 2004Faxe, Danmark, DkAreas of responsibility:- Leading, motivating and developing small team- Developing marketing strategy and plans for: Faxe Kondi, Nikoline, Sunkist & San Benedetto. - P&L responsibility – including sponsorship budgets- Insight driven campaigns, NPD and digital development, ATL and BTL communication- Sponsor/assets strategy and execution- Agency management - PR, ad agency (media agency), and other external partners- Collaboration with external brand owners and internal motivation (sales force) -
Project CoordinatorGordios Aps Jan 1997 - Jul 1998- Coordinate training programs and materials- In charge of production- Support/assitant to Senior consultants and partners
Christian Fjeldsøe Skills
Christian Fjeldsøe Education Details
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Copenhagen Business SchoolMarketing -
Hec MontréalMarketing -
AudenciaGeneral
Frequently Asked Questions about Christian Fjeldsøe
What company does Christian Fjeldsøe work for?
Christian Fjeldsøe works for Hans Just A/s
What is Christian Fjeldsøe's role at the current company?
Christian Fjeldsøe's current role is Marketing Director.
What schools did Christian Fjeldsøe attend?
Christian Fjeldsøe attended Copenhagen Business School, Hec Montréal, Audencia.
What are some of Christian Fjeldsøe's interests?
Christian Fjeldsøe has interest in Politics, Arts And Culture.
What skills is Christian Fjeldsøe known for?
Christian Fjeldsøe has skills like Marketing Strategy, Marketing Management, Brand Management, Customer Insight, Strategy, Integrated Marketing, Marketing, Fmcg, Digital Marketing, Marketing Communications, Digital Strategy, Media Planning.
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