Christian Fjeldsøe

Christian Fjeldsøe Email and Phone Number

Marketing Director @ Hans Just A/S
Christian Fjeldsøe's Location
Capital Region of Denmark, Denmark, Denmark
About Christian Fjeldsøe

International brand leader with over 16 years of experience of developing, growing and building local and international brand across Europe. A unique knowledge build from various positions within all marketing disciplines providing a horizontal business understanding combined with strong vertical implementation skills.Dedicated marketer with excellent interpersonal and collaboration skills and the ability to navigate in highly complex multi-markets environments and proven track record at senior manager level, working with senior directors, VP’s and country directors as a strategic partner to build and successfully execute plans for commercial, brand and business growth. Build and leads great teams both local and remotely through the setting and communication of clear KPI’s and strategies, together with speed and clarity of decision-making and execution. Focus on motivation and empowerment though an open, honest and collaborative style combined with a logical data-driven approach, and a desire to drive innovation and deliver sustainable results.

Christian Fjeldsøe's Current Company Details
Hans Just A/S

Hans Just A/S

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Marketing Director
Christian Fjeldsøe Work Experience Details
  • Hans Just A/S
    Marketing Director
    Hans Just A/S Jan 2023 - Present
    Copenhagen, Copenhagen, Dk
  • Danish Digital Award
    Jury Member
    Danish Digital Award Feb 2017 - Present
    Copenhagen, Capital Region Of Denmark, Dk
  • Velux
    Senior Director, Global Marketing
    Velux Jun 2017 - Jan 2023
    Horsholm, Dk
  • Independant Consultant
    Executive Marketing Consultant
    Independant Consultant Mar 2016 - May 2017
    Working with small/medium-sized companies providing strategic and tactical marketing & brand management services and advise with a customer-centric focus and objective to drive sustainable and scalable results.Marketing & brand management services including:- marketing strategy & planning- business development- brand positioning- digital strategy and planning- consumer journey & media planning- content marketing- implementation- project lead both locally and globallyCurrently working with both local and global brands/companies within FMCG
  • The Coca-Cola Company
    European Senior Brand Leader, Coca-Cola
    The Coca-Cola Company Apr 2014 - Feb 2016
    Atlanta, Ga, Us
    Areas of responsibility:- Manage and lead cross-functional teams ensuring a highly engaged and motivated team delivering content across multiple platforms and implementation in more than 11 markets.- Identifying brand growth opportunities, writing clear and measurable plans, briefs and delivering brilliant creative content.- Brand responsible and leading the launch of Masterbrand across North West Europe. Top strategic project globally - Delivering key brand and business objectives - Stakeholder management: VP’s, MD’s, IMC, market activation & operations, agencies, peers in other BUs. - Budget responsibility.- Leading strategically important CSR project across North West Europe.
  • The Coca-Cola Company
    Connection Strategy & Media Manager, Northwest Europe & Nordics
    The Coca-Cola Company Feb 2010 - Apr 2014
    Atlanta, Ga, Us
    Areas of responsibility:- Development of the connection strategy and architecture for key brand across North West Europe. - Establish the discipline of Connection strategy in the marketing process of Coca-Cola. - Drive and develop the internal connection competencies. Co-develop and drive the new process of working within our IMC (integrated marketing communication) and our brand teams and local markets.- Integration of the OESP model (owned, earned, share & paid media).- Lead key partnership discussions/deals (media & digital) across EUROPE.- Define and develop the routines and ways of working in the Connection strategy and media community across the 11 markets. - Involved in media pitches and developing regional media dashboards and trends across North West Europe.
  • The Coca-Cola Company
    Nordic Imarketing & Assets Manager
    The Coca-Cola Company Dec 2008 - Jan 2010
    Atlanta, Ga, Us
    Areas of responsibility:- Development and implementation of the new digital strategy across the Nordic BU- Data driven engagement CRM and mobile integration - Drive and implement digital BIG BETS and local initiatives across all 5 markets. - Responsible for the development of the European digital platform within the Coke Zero- Implementation and amplification of global assets/sponsorships across 5 markets (FIFA, UEFA, Olympics).- Supporting and leading local sponsorship negotiations in close collaboration with local markets.- Stakeholder management: Nordic Leadership team, global VP’s and MD’s, TCCC hosting process, BU legal, Global/EUG sponsorship/asset team. - Agency management (US, European, Nordic and local agencies).
  • The Coca-Cola Company
    Nordic Marketing Manager
    The Coca-Cola Company Sep 2004 - Dec 2008
    Atlanta, Ga, Us
    Areas of responsibility:- Develop insight-driven brand specific business strategies and marketing plans- Generate both short-term and long-term volume, revenue and profit growth. - Brand communication (ATL and BTL) across Nordics (Coca-Cola, Fanta and Sprite)- Drive marketing innovation, NPD and collaboration with region and global marketing functions- Ensure continuous improvement of the long-term value of the brand. - Project management in the Nordic BU. Support, leveraging and contributing to global know-how. - Agency management across ATL, digital & social and BTL
  • Royal Unibrew A/S
    Senior Brand Manager / Brand Manager
    Royal Unibrew A/S Jul 1998 - Feb 2004
    Faxe, Danmark, Dk
    Areas of responsibility:- Leading, motivating and developing small team- Developing marketing strategy and plans for: Faxe Kondi, Nikoline, Sunkist & San Benedetto. - P&L responsibility – including sponsorship budgets- Insight driven campaigns, NPD and digital development, ATL and BTL communication- Sponsor/assets strategy and execution- Agency management - PR, ad agency (media agency), and other external partners- Collaboration with external brand owners and internal motivation (sales force)
  • Gordios Aps
    Project Coordinator
    Gordios Aps Jan 1997 - Jul 1998
    - Coordinate training programs and materials- In charge of production- Support/assitant to Senior consultants and partners

Christian Fjeldsøe Skills

Marketing Strategy Marketing Management Brand Management Customer Insight Strategy Integrated Marketing Marketing Fmcg Digital Marketing Marketing Communications Digital Strategy Media Planning Brand Development Business Strategy Mobile Marketing Management Online Advertising Fast Moving Consumer Goods Marketing Research Global Marketing International Marketing Market Research Business Development Online Brand Building Advertising

Christian Fjeldsøe Education Details

  • Copenhagen Business School
    Copenhagen Business School
    Marketing
  • Hec Montréal
    Hec Montréal
    Marketing
  • Audencia
    Audencia
    General

Frequently Asked Questions about Christian Fjeldsøe

What company does Christian Fjeldsøe work for?

Christian Fjeldsøe works for Hans Just A/s

What is Christian Fjeldsøe's role at the current company?

Christian Fjeldsøe's current role is Marketing Director.

What schools did Christian Fjeldsøe attend?

Christian Fjeldsøe attended Copenhagen Business School, Hec Montréal, Audencia.

What are some of Christian Fjeldsøe's interests?

Christian Fjeldsøe has interest in Politics, Arts And Culture.

What skills is Christian Fjeldsøe known for?

Christian Fjeldsøe has skills like Marketing Strategy, Marketing Management, Brand Management, Customer Insight, Strategy, Integrated Marketing, Marketing, Fmcg, Digital Marketing, Marketing Communications, Digital Strategy, Media Planning.

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