Communicating has become a strategic task The world is changing at a breathtaking pace. Companies and public organisations are challenged to communicate security to their stakeholders. Communication has gone from being a secondary service to a strategic management task.The coronavirus pandemic, climate crisis, global tensions, and the war in Ukraine have created a sense of unease among employees, customers, and other stakeholders. In such times, the role of companies, associations, administrations, and politicians becomes crucial. They are not just expected to explain current developments and their relevance, but also to provide guidance and instill confidence in their stakeholders, a responsibility that falls on the shoulders of communicators.Therefore, the demands on professional communication work and its importance for organisational success have increased significantly. Communications must be rooted at all levels of an organisation: from the board of directors to the executive management and individual departments. Communicators experienced in corporate management do not just belong as guests on a board of directors or executive board; they must be able to have their say, make decisions and participate.If an organisation finds itself in a crisis, the importance of communication in management is accentuated: those affected and the public demand transparency through information on current developments and their background.Crisis management and crisis communication are crafty, requiring extensive experience. Christian Gartmann has almost four decades of media experience and more than three decades in operational management positions and on boards of directors. As an independent consultant, he also supports companies and public bodies in public relations, public affairs, and political campaigning.