Christian Cooper Email & Phone Number

• Responsible for overseeing all global marketing efforts across the ReKTGlobal, Rogue and London Royal Ravens (LRR) brands, including PR, merchandising, social media, email marketing and community management. • Created and executed B2B marketing campaigns on behalf of ReKTGlobal, while focusing marketing efforts on fan growth and engagement for Rogue's League of Legends European Championship (LEC), Rainbow Six: Siege, and Rocket League teams, and the LRR Call of Duty League team.

• Responsible for all global PR duties including media, investor and internal relations.• Developed and implemented new PR strategy for growing non-traditional earned media impressions through the activation of unpaid YouTube influencers.• Drafted product messaging for gaming audio, mice and keyboard products, including key messaging, digital and advertising copy, and A+ content. • Created marketing strategies for product launches including PR, paid influencer activations and content, and collaborated cross-functionally with engineers and other marketing staff.• Acted as a spokesperson during media tours and at industry events including Gamescom, E3, Computex, and CES.• Advised C-Suite on product positioning, PR strategy and brand messaging.

• Responsible for all company PR efforts, including thought leadership pitching, reviews program management, gift guide inclusion and paid/unpaid influencer activations and content.• Led global PR and marketing leads in PR efforts and strategy across both Europe and Asia.• Drafted all press materials including press releases, reviewer's guides, media kits, blog content, etc.

Miami, Fl

• Responsible for the oversight of seven gaming/tech clients, which includes management of day-to-day account operations, strategy creation, team management, influencer campaigns, media relations and event staffing at major industry events.• Launched more than 50 gaming and consumer tech products - including the launch of the SteelSeries Arctis Pro gaming headset, where I singlehandedly secured 84 pieces of top-tier media coverage resulting in 25 editorial awards and the highest amount of site traffic second only to Black Friday.• Developed large-scale influencer campaigns with talent including Unbox Therapy, UrAvgConsumer and Dave Lee.• Hosted client media tours in New York and San Francisco - scheduled meetings, drafted key messages and briefing books, and led meetings with key media ahead of embargoed product launches.• Responsible for media reporting and monitoring, drafted press releases, led client calls, identified trendjacking opportunities and provided support surrounding major industry events including CES, E3, PAX and Gamescom. • Worked for brands including MSI, AOC/Phillips, ThinkGeek, MergeVR, Nima, Gamesir and more.

Miami, Fl

• Managed the day-to-day media relations and PR strategies for the agency’s gaming clients• Pitched client products and secured coverage across verticals including gaming, lifestyle, business, tech and men’s interest.• Responsible for media reporting and monitoring, drafted press releases, led client calls, identified trendjacking opportunities and provided support surrounding major industry events including CES, E3, PAX and Gamescom.

Fort Lauderdale, Florida

• Managed media relations for several hospitality and entertainment brands including the Hilton family of hotels, AMResorts, All Aboard Florida and Feld Entertainment.

San Francisco, California

• Drafted coverage reports and compiled cliprolls for established Xbox brands such as Minecraft and Halo. Reports and cliprolls were presented to Microsoft corporate.• Wrote blog posts that were posted on Xbox’s official blog, Xbox Wire.• Responded to media requests on behalf of some of Xbox’s largest franchises.• Conducted environmental scanning by observing themes and responses to key messages during E3.• Provided leading coverage reports daily, participated in meetings and distributed meeting notes to clients and internally.

Gainesville, Florida Area

• Led a team of students in creating communications strategies and tactics for paying clients. Created media advertisements and social media content, rebranded client collateral and pitched local media.• Created a millennial- focused esports strategy for Budweiser’s entry into esports.

Gainesville, Florida Area

• Worked at The Agency, a student-staffed agency led by professionals based out of the University of Florida’s College of Journalism and Communications.

Gainesville, Florida Area

- Campaign finished in top 15 in the nation- Responsible for planning, implementation and evaluation of a full public relations campaign- Conducted and analyzed primary and secondary research through facilitation of focus groups, creation and distribution of surveys, and organization of in-depth interviews- Created campaign themes, messages, target audiences, and goals and objectives- Conceptualized and coordinated special events and campaign programming- Spearheaded content creation, copywriting, video editing, website design and social media tactics- Responsible for evaluation and creation of book outlining all campaign efforts to present to PRSA National

University Of Florida

- Managed public relations materials for the second largest Public Relations Student Society of America chapter. - Was responsible for maintaining and promoting the PRSSA brand and communicating messages to target publics. - Administered blast emails to members, organized and led committee meetings, and drafted newsletters

Gainesville, Florida

Completed articles on a deadline as a contributing writer for the largest student-run newspaper in the U.S., with a daily circulation of 35,000 and readership of more than 52,000.

Bachelor Of Science (Bs), Public Relations

Activities and Societies: University of Florida Bateman Team, Public Relations Student Society of America (PRSSA), Cru at UF

High School Diploma