Develop and implement tech-driven marketing strategies and manage and analyze data to drive insights, support sales activities, and deliver seamless customer experiences. As a MarTech specialist, my focus is on the following three key business areas: Ad Operations - Performance Dashboard • Build and meticulously review client dashboards for accuracy for every new agency client. Proactively troubleshoot all dashboards, ensuring clear communication of data inaccuracies with the CX • Account Management team. Sales & Marketing • Provide sales data management, expertly maintaining and managing customer and sales data in CRM systems, ensuring data accuracy and reliability to support sales activities effectively.• Possess deep understanding and expertise in sales and marketing platforms, ensuring high-level implementation and expert operation. Maintain proficiency and drive continuous improvement through consistent training and learning.• Manage process improvements and reporting via a marketing dashboard (Looker Studio) using all available data from the CRM, analytics, and other sources.• Collaborate, build, and report on sales sequences and automation that create efficiencies to drive more Discovery Calls. Platforms and technology used: CRM systems including HubSpot, SharpSpring (Constant Contact), and most recently Keap, Factors.ai, Funnelytics, Calendly, Zapier, Funnel.io, PandaDoc, Brivo, ScreenCloud, Slack, Teamwork, Keeper

Book of Business • Managed a BoB with up to 112 monthly hours for campaign management.• Participated in kick-off calls for new accounts, thoroughly reviewed insertion order forms, and created comprehensive documentation for each account.• Optimized time spent in each account, tracked via Teamwork, to deliver exceptional results.• Analysed client dashboards to ensure accurate and compelling data representation based on detailed reporting documentation generated.• Provided insightful analysis on campaign wins, opportunities, recommendations, or optimizations. Client SEO analysis and deliverables • Performed technical analysis on client websites to improve keyword and page ranking in search engines, as well as organic search traffic.• Provided data reporting via dashboards and monthly recaps using Google Looker Studio.• Improved CTA/goal conversions through Google Analytics analysis.• Conducted regular trainings for the junior SEO analysts and inter-departmental teams focused on: Google Analytics setup/event and goal tracking, etc., Google Tag Manager/Google Business Profile Manager/Google Search Console, WordPress and/or other Web CMS back-end code adjustments. Additional responsibilities: • Collaborated on interdepartmental projects aimed at enhancing efficiency and effectiveness, including: • Partnering with the marketing team to develop content for expanding the client portfolio. • Monitoring digital campaign effectiveness and overseeing multi-channel digital marketing initiatives. • Identifying and implementing best practices to optimize online marketing performance. Platforms and Technology used: SEMrush, Screaming Frog, Google Analytics, Google Tag Manager, Google Search Console, Google Looker Studio (formerly Data Studio), Google Business Profile (formerly GMB), WordPress, Shopify

Website Analytics:• Install and manage Google Analytics & Google Tag Manager on the company website as well as work with Ad Ops to ensure Events / Goals are set and firing correctly• Review and analyze Google Analytics Platform Data and/or Custom Looker Studio Dashboard to create/manage Conversion Rate Optimization (CRO) program• Review and report podcast and email campaign performance data to leadershipHub Spot Data Aggregation:• Manage CRM data for multiple pipelines and report on: • Conversion Path / Last Page Attribution • Cost / Lead / Conversion Rate • MQL / SQL Summary (& by GEO) • Week Ending Summary / Lead TimelineHotJar Analytics:• Review and analyze heat mapping to determine scroll depth and clicks and develop CRO based on insight.InstaPage Analytics:• Review and analyze conversion data to develop CRO and A/B test pages based on insight.LeadFeeder Analytics:• Export weekly LeadFeeder leads and review in Custom Data Studio Dashboard to gain insight to location, number of visits, and pair with LinkedIn outreach.IT/Technology:• Manage company hardware, troubleshoot as needed and perform new employee onboarding and set-up• Working to implement ‘smart office plan’ by researching and identifying ways to operate in a more innovative and efficient manner• Monitor and manage internal company website and portal, as well as perform server maintenance

Developed and deployed 500+ client websites using WordPressMonitored uptime, ran necessary updates, and performed maintenance for client sites

Managed a team of four web developers. Led client kick-off calls and oversaw site development projectsReviewed and approved development sites and performed migration to live hosting.

Managed a team of three client services representatives. Led onboarding of new clients and oversaw SEO, PPC, email marketing client campaigns.Implemented Teamwork project management intake process and platform.

Along with my wife/partner, we started JustJeepGear.com to offer competitive pricing on Jeep JK parts and accessories for our growing customer base. Our goal is to offer competitive prices with great service.

Special Project Work, Social Media Manager, as well as technical/historical information specialist.

• Worked with R&D, Engineering, Production and End Users to refine current products and identify and define new products to meet anticipated market needs. Presented and discussed new products and market opportunities with key accounts.• Ensured that all customer requirements were met including the monitoring of test reports, documentation of instructions, product problems & failures and resolution with end users.• Coordinated design and layout of 32-page PROTEAM by Hausmann Catalog (2011) as well as 96-page Hausmann Industries Catalog (2014).• Assisted in creation and maintenance of product and service support materials. Responsible for many regulatory requirements relating to Hausmann (FDA - MDR’s, FDA -CAPA, FDA & UL Registrations, Test Protocols and Procedures). Coordinated technical product development and actively participated in development of new products including specifying materials, hardware and vendors. • Reviewed sales figures to identify trending items, and determine new product segments as well as candidates for discontinuation. Worked closely with Purchasing Manager to maintain proper inventory levels. • Performed product and procedure training with Customer Service and Sales.• Managed website content, layout & design.• Managed Social Profiles for the Hausmann & PROTEAM by Hausmann brands, to actively market products & services as well as interact with customers and clients. Monitored web-stats using several metrics systems, mainly Google Analytics. Email marketing via Constant Contact.• Safety Committee member – Helped company achieve SHARP status by reducing the number of incidents and promoting safety in the workplace.• Traveled to customer facilities to diagnose and repair units and gain feedback from customers.

• Daily interaction with upper level management to coordinate department responsibilities with Sales, Marketing & Production.• Ensured a near 0% error rate in data entry & order processing among a staff of 4 CSR’s.• Managed logistics needs, including carriers, rates and 3PL services.• Implemented creative systems & goals for the department to proactively meet or exceed daily & weekly requirements.• Tracked order & phone-call volume back 3+ years to provide accurate estimates & forecasts for busy seasons in order to provide proper staffing.

• Processed faxed & call-in purchase orders from more than 1,000 dealers & distributors along with heavy inbound & outbound phone calls pertaining to pricing & product information, troubleshooting as well as order tracking with our freight partners.• Worked closely with production & factory personnel to streamline the order entry process from initial point of contact with a dealer until the customer received the order.• Built & maintained strong relationships with dealers and representatives to encourage repeat return business.

Coordinate Sample Inventory for the Silhouette Prescription Frame and Adidas Sunglass Brands. Track and manage Rep activities, trade shows, etc.