- Delivered a new positioning messaging & brand resulting in 297% increase in engagement & 400% audience growth.- Built a lead generation engine, going from €0 to €4.5M+ in pipeline in 18 months.- Scaled the marketing function to include product marketing, content marketing, public relations, brand, events, analyst relations, lead generation and external agencies. - Supported the company through Seed and Series A funding rounds.

- Built the digital lead generation, communications, public relations and events functions.- Created Mambu’s new visual identity and enterprise messaging that took the company from Series B startup to unicorn status. - Scaled a team from 3 to 15, including regional offices in EMEA, APAC and NA.- Collaborated with a global network of agencies, freelancers and influencers to deliver smart content and communication strategies.

- Created regional marketing campaigns that delivered a 5% growth in brand preference and increased card usage by $300M during 2016.- Developed and implemented joint B2B2C marketing strategies to drive awareness, preference and usage of Mastercard products.- Managed key clients including: Citibank, HSBC, Santander, BBVA, UBER, Amazon Mexico and Linio.

- Responsible for the entire Marketing Team including: market research, brand building and differentiation strategies, digital marketing, public relations, media and agency management. - Complete overhaul of the marketing department which improved processes, reduced agency fees by 40% and in-store promotional material expenses by 10%

- Responsible for developing, implementing and evaluating nationwide public relations and communications strategies for the entire Pernod Ricard portfolio- Sourced and secured relevant multi-platform event sponsorships to strengthen brand positioning and presence- Managed relationships with media, influencers and other relevant stakeholders to maximize positive coverage

- Led the development of trade-marketing strategies combined with public relations and brand building activities to capture the growing home/private consumption segment in Mexico- Worked with a cross-functional team covering public relations, sales, brand managers and external suppliers to develop the first marketing strategies targeting this segment in Mexico

- Developed, implemented and evaluated nationwide on premise strategies for the entire portfolio of brands- Created marketing materials and collaterals to support the sales teams.- Lead contact for the Absolut Mixology Campaign: on premise activations promoting signature Absolut cocktails nationwide. Delivered over 700 activations and increase sales in targeted outlets by 20%.

- Supported sales programs, partner events and tradeshows for Microsoft’s Frontline Partnership with Hewlett Packard.- Developed and implemented marketing plans, collaterals and sales tools for 42 countries across Europe, Middle East and Africa (EMEA) to support the sales teams. - Led two event-marketing road shows about Virtualization and Business Intelligence. Delivered 26 events in the region and generated over 180 million dollars in revenue.

- Project based management training in marketing, logistics, buying, finance and retail administration.- Responsible for coordinating the creation and delivery of marketing materials and replenishment distributions for The Bay’s promotional calendar to ensure proper stock levels across the country. - Implemented a localisation project in Southern Ontario that granted local merchants access to stores.