Christian Langseth Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Responsibilities: ✔Process development, implementation, and optimization✔Marketing planning ✔Global Marketing performance management (monthly tracking)✔Contract Management governance✔Digital Asset Management system adminstration & Asset governance✔Driving effectiveness and efficiency through the organization✔Cross organization stakeholder management ✔Change managementSelected achievements:● Defined and implemented a monthly marketing plan review performance tracking process for Global Marketing projects and activities, enhancing transparency across organizational dependencies to support decision-making and prioritization.● Outlined and implemented a detailed blueprint for successful product launches at Milestone, improving team coordination, market readiness, and launch efficiency.● Developed and deployed a contract management process and tool for Global Marketing.● Relaunched and implemented a new governance structure for the Digital Asset Management system across Milestone, resulting in increased efficiency in accessing digital assets and ensuring up-to-date assets.

Copenhagen, Capital Region, Denmark

Responsibilities: ✔Driving the launch/go-to-market process around 3 annual Milestone software releases ✔Defining the launch/go-to-market process around Milestone NVR hardware products ✔Process development, implementation and optimization✔Cross organisation stakeholder management ✔Change managementSelected achievements:● Re-defined and implemented new launch process for Milestone XProtect VMS software – focusing on customer needs and ensuring landing of communication through the organization to the end customer● Developed and implemented product lifecycle process for Milestone NVR hardware solutions – providing a solid tool for structuring and planning in phasing products in and out of the market.● Conducted and implemented extensive customer journey mapping research

Roskilde, Denmark

Responsibilities: ✔Digital Project management for content migration of website to new CMS platform (EPIserver)✔Development of digital marketing content based on customer insights✔Customer journey / insight mapping✔Marketing communication of ROCKWOOL façade insulation category✔Product & Marketing communication (Strategy, positioning, target group definition etc)✔B2B Communication concept development (Achitects, specifiers, contractors & installers)✔Project- & stakeholder managementSelected achievements: ● CMS platform migration - relaunching ROCKWOOL websites with customer insights based content with focus on lead generation, conversion and user experience. ● Category building - ROCKWOOL facade insulation systems contributing to launching ROCKWOOL as complete facade system provider

Copenhagen Area, Capital Region, Denmark

Responsibilities: ✔Global product launches of Jabra consumer solutions (Headsets, In-car speakerphone, Active)✔Product & marketing communication (Strategy, positioning, target group definition, packaging)✔Production of branding-, product- and customer specific marketing materials ✔Driving Active category sponsorship with 5x Ironman World Champion Craig Alexander✔Digital project management: QR code, Smarphone App and Social media marketing strategy and integration Selected achievements: ● Successful global launch of 4-5 business strategically important products annually. Contributing to record company result in 2013 - doubling EBITA from 2010 to 2013.● Developed QR code marketing strategy & implementing concept. Generating 260.000 QR code visitors in 2 years. ● Activating sponsorship of 5xIronman world champion Craig Alexander - Achieved highest PR impressions compared to any other Jabra launch.

Copenhagen Area, Capital Region, Denmark

Responsibilities: ✔Markeing planning, strategy and implementation in Nordic region✔Developement of sales support materials - brochures, reference case studies etc.✔Event marketing - Planning & driving Nordic customer events✔Digital project management implementing Philips e-Commerce strategy✔Employee management 4 people ✔Process management - optimizing marketing department ways of working in Nordic regionSelected achievements: ● Built new marketing team leading structure - between the translation-, online- and graphics team and the marketing organization. Result was improved efficiency and prioritization in delivering content from the team.

Copenhagen Area, Capital Region, Denmark

Responsibilities: ✔Driving product category of Home Cineman systems, DVD & harddisk recorders✔Driving business towards nordic countries, achieving sales margin targets for the category✔Product range & quantity planning✔Sales support - develop sales support materials, training, sell in tools, customer visists✔Category marketing strategy

Copenhagen Area, Capital Region, Denmark

Responsibilities: ✔Marketing Planning & Driving Marketing activities in Nordic / Baltic region✔Brand Management - creating brand consistency across the Nordic region✔Driving Above the Line, Below the Line and PR activities across nordic region✔Leading cross division marketing function in Philips Denmark (aligning & coordinating activities)✔People management 3 people & running nordic merchandise team of 8 merchandiserSelected achievements: ● Implementation of cross Nordic in-store merchandising team ● Activation of Philips global sponsorship of World Cup 2006, with 400+ Philips branded in-store campaign decorations. ● Implementation of brand platform and communication in Nordic region. ● Implementation of Philips eNews - digital communication platform to 400 nordic retailers

Copenhagen Area, Capital Region, Denmark

Responsibilities: ✔ Marketing activities and campaign in Denmark ✔ Develop marketing materials - brochures, displays, sales support materials✔ Event marketing - driving and planning customer events "Road show" activities✔ Annual marketing planning for Danish market✔ Partnerships with Nike, Microsoft Xbox, IKEA, Helly Hansen and moreSelected achievements: ● Developed and Implemented Philips shop in shop concept in with key retailer chain in Denmark improving retailers Philips sales to index 160 ● Implemented 200 Philips branded shops & windows football campaign decorations in Denmark.

Copenhagen Area, Capital Region, Denmark

Responsibilities: ✔IT/digital project management - shared service in Philips Denmark covering 250 users locally✔Planning & Implementing IT infrastructure, standardisation of IT platform,✔Running courses for the 250 users in the company's IT systems✔Meeting & coordinating IT across 7 Philips product division✔Coordinating & aligning IT support with external partners (outsourced IT support)Selected achievements: ● Implemented standardized IT platform and infrastructure in Philips Denmark organization. Achieved significant cost reduction by: 1) Reducing software application used in product divisions from 208 to 58. 2) Centralizing purchase of IT and standard hardware list (lower cost prices & more efficient IT support)● IT Application user courses/education reaching 79% of all users in the Danish organization, educating in the company’s IT applications.

Copenhagen Area, Denmark

Responsibilities: ✔Software & Hardware IT support ✔PC and IT accessory (mobile devices) installation and configuration