Christian Manzano

Christian Manzano Email and Phone Number

B2B Marketing Manager (Franchise Development) @ The Learning Experience
Boca Raton, FL, US
Christian Manzano's Location
Boca Raton, Florida, United States, United States
Christian Manzano's Contact Details

Christian Manzano personal email

n/a

Christian Manzano phone numbers

About Christian Manzano

Skills in Marketing Strategy, Performance Marketing, Digital Marketing, Lead Generation, Branding, SEO, Social Media Marketing, Content Marketing, Project Managenent, Photoshoots and Video Productions.Experience in Childcare, Franchising, Vacation Rentals, Real Estate, and Consumer Packaged Goods. Certified in Google AdWords, Hubspot Inbound Marketing, and Excel.Savvy in Asana, Google Analytics, Facebook Insights, CRM, CMS, WordPress, Prezi, Photoshop, Smartsheet, Salesforce.

Christian Manzano's Current Company Details
The Learning Experience

The Learning Experience

View
B2B Marketing Manager (Franchise Development)
Boca Raton, FL, US
Employees:
4361
Christian Manzano Work Experience Details
  • The Learning Experience
    B2B Marketing Manager (Franchise Development)
    The Learning Experience
    Boca Raton, Fl, Us
  • The Learning Experience
    Marketing Director
    The Learning Experience Mar 2023 - Present
    Deerfield Beach, Florida, Us
    ● Managing the marketing strategy of lead generation and conversion enrollment initiatives for 350+ daycare centers (both corporate operated and franchised).● Increased the number of active students (clients) by 7% YoY for mature centers.● Managed website redesign and search engine optimizing resulting in website traffic lift of 18% YoY and increase of 12% in organic leads.● Collaborated with digital paid media agency to increase paid lead generation by 280%.● Established new text messaging platform for lead engagement and conversion resulting in a 14% increase in enrollment. ● Created reviews program and increase the number of yearly positive reviews by 20%.● Running marketing planning and trainings for 25+ new center openings in a year.
  • The Learning Experience
    B2B Marketing Manager (Franchise Development)
    The Learning Experience Aug 2022 - Present
    Deerfield Beach, Florida, Us
    ● Leading franchise development marketing strategy and initiatives for the #1 education and childcare franchise.● Lowered customer acquisition cost by 60% and increased YoY sales by 52%. ● Doubled the lead-to-sale conversion rate by improving the marketing mix and sales funnel.● Driving all advertising channels generating 1,000+ franchising / B2B leads per month and email marketing efforts to engage leads. ● New marketing initiatives and additional channels have delivered dozens of incremental franchise sales.
  • Campervan Company
    Co-Founder And Cmo
    Campervan Company Sep 2019 - Nov 2021
    ● Built a company from the ground up which made $400K+ through three different revenue streams.● Executed extensive competition and price analysis to determine revenue strategy. Achieved over 90% utilization rate and profit margins of 50%.● Built a mobile-friendly website, shot and edited all photos and videos for marketing materials, and directed the social media strategy resulting in 430% growth of website traffic yr/yr.● Created an exceptional customer experience through great product design, automation, and great customer service resulting in 100+ five-star reviews.● Implemented various softwares for marketing, accounting, and various other business operations.● Sold the company in November of 2021.
  • Evolve Vacation Rental
    Marketing Manager
    Evolve Vacation Rental May 2019 - Jun 2020
    Denver, Co, Us
    ● Served as the primary point of contact on all marketing projects related to owner acquisition and retention● Grew number of customers from 11,000 to 14,000 generating over 5,000 leads per month● Identified new strategies and developed 20+ projects to implement them● Project managed 15 marketing/communication projects simultaneously on average● Built strong relationships and worked collaboratively with every department in the company including Product Marketing, Sales, Onboarding, Customer Service, Real Estate Services, Performance, Legal, etc.
  • Farrell-Roeh Group
    Marketing Manager
    Farrell-Roeh Group Mar 2017 - May 2019
    ● Directed and executed all digital marketing, traditional advertising, branding, and sales efforts for 11 rental communities (1,700 homes) generating 2K leads per month and $11M in annual revenue.● Grew revenue by 32% by adjusting prices, maintaining 58% retention rate, and decreasing inventory by 62%.● Increased conversion rate to 8% and decrease average rental turn time to 13 days through marketing initiatives, promotions, sales training, mystery shoppers, visitor experience design, and streamlining processes.● Developed and established brand guidelines, messages, unique selling proposition, target markets and image.● Generated reports to track lead generation, sales, renewals, inventory, turn times, etc.
  • Jarden Consumer Solutions
    Associate Marketing Manager
    Jarden Consumer Solutions Oct 2015 - Jan 2016
    Us
    ● Led marketing communications, branding, advertising, and digital marketing campaigns and projects for Oster to support over $500M of annual sales in Latin America.● Directed social media strategy with a $100K budget for content development, community management, and Facebook ads to grow the fan-base from 30K to 400K and support over $16M of incremental e-commerce sales.● Defined KPIs, prepared and maintained social media and web traffic dashboards for JCS brands.● Prepared creative briefs and managed agency designers on the production of sales collateral, point-of-sale materials, digital assets, copywriting, photoshoots, and videos productions for product launches and campaigns.● Streamlined customer service solutions by developing a fully automated CRM application on social media.
  • Jarden Consumer Solutions
    Marketing Assistant
    Jarden Consumer Solutions Mar 2013 - Oct 2015
    Us
    ● Created marketing, product and brand guidelines and newsletter to train and align marketing/sales teams overseas.● Guided direct marketing strategy for Exports team and managed local agencies to achieve $90M in sales.● Upgraded website content for ongoing SEO strategy and generated Google Analytics reports.
  • Jarden Consumer Solutions
    Marketing Intern
    Jarden Consumer Solutions Jun 2012 - Mar 2013
    Us
    • Supported FoodSaver® marketing team in managing a durable/consumable business model, and developing new products to achieve over $200M in sales.• Led an in-depth competitive market research study of the food preservation industry.• Assisted New Product Development team in conducting research studies to expand product portfolio.• Coordinated field tests with new product samples, developed consumer surveys, and participated in monthly focus group to understand how consumers perceive products on a functional, emotional, and social level.
  • C.H. Robinson Worldwide, Inc.
    Sales Intern
    C.H. Robinson Worldwide, Inc. Feb 2012 - May 2012
    Eden Prairie, Minnesota, Us
    • Created unified produce price analyses database and reports using multiple data sources.• Led international inventory reconciliation for over $2M of materials for a Fortune 500 company.
  • Lynn University
    Resident Assistant
    Lynn University Sep 2009 - May 2012
    Boca Raton, Fl, Us
    Enhanced the quality of life in residence halls by fostering community life, providing academic support, and being attentive to safety and security of student residents.
  • Lynn University
    Student Ambassador
    Lynn University Oct 2008 - May 2012
    Boca Raton, Fl, Us
    Acted as a university ambassador to portray a positive image to prospective Lynn University students by engaging them in conversation regarding academic programs and life at Lynn.

Christian Manzano Skills

Marketing Marketing Strategy Social Media Marketing Leadership Management Social Media Microsoft Excel Sales Market Research Marketing Communications Teamwork Product Development Team Building Digital Marketing Strategic Planning Public Speaking Time Management Entrepreneurship Customer Service Advertising Demand Generation Project Management Search Engine Optimization Business Strategy Customer Relationship Management Account Management Google Adwords Google Analytics Lead Generation Team Leadership Hubspot Paid Media Online Lead Generation Customer Retention Customer Acquisition Digital Media Content Strategy Content Development Google Adwords Professional Online Marketing Branding Brand Development Business Development Business Operations Search Engine Marketing Pay Per Click Pay For Performance Digital Strategy Online Advertising Facebook Outlook Powerpoint Microsoft Word Spanish Higher Education Event Planning Event Management Social Networking Analysis Public Relations Microsoft Office Prezi Strategy

Christian Manzano Education Details

  • Lynn University
    Lynn University
    General
  • John Cabot University
    John Cabot University
    International Business
  • Karl C Parrish
    Karl C Parrish
    High School

Frequently Asked Questions about Christian Manzano

What company does Christian Manzano work for?

Christian Manzano works for The Learning Experience

What is Christian Manzano's role at the current company?

Christian Manzano's current role is B2B Marketing Manager (Franchise Development).

What is Christian Manzano's email address?

Christian Manzano's email address is ch****@****msn.com

What is Christian Manzano's direct phone number?

Christian Manzano's direct phone number is (561) 912*****

What schools did Christian Manzano attend?

Christian Manzano attended Lynn University, John Cabot University, Karl C Parrish.

What skills is Christian Manzano known for?

Christian Manzano has skills like Marketing, Marketing Strategy, Social Media Marketing, Leadership, Management, Social Media, Microsoft Excel, Sales, Market Research, Marketing Communications, Teamwork, Product Development.

Who are Christian Manzano's colleagues?

Christian Manzano's colleagues are Dayna Martinetto, Kimberly Judkins, Kyra Corbin, Erica Good, Juliet Octavius, M.s. Ed., Venetia Timm, Sonia Gordon.

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