From blog posts, press releases and newsletters (internal and external), to whitepapers, executive communications and thought leadership, your content needs to remain clear, concise, credible and complete. That includes editorial calendar planning, research and interviewing the firm’s experts or other subject matter experts, and crafting content that fits your organization's tone, personality and brand. Relationship building and interpersonal are the core of any good communications strategy, and my experience complements show that. My nearly 18 years of managing strategic communications, from editorial to internal messaging, with highly organized project management experience, help make communications efforts even stronger and more impactful. While I’ve spent the past six years in professional services marketing, the communications aspect has been at the core of my work and responsibilities. That started with 10 years in journalism, the majority of that time as an editor/reporter with the business journal of New Orleans, where we focused on providing “actionable business news” – content that helped our readers make informed decisions to improve and grow their operations. Those 10 years on the other side of the table prepared me to develop relationships and work with the media, know which publications and whom to pitch to, and what will pique their interest and that of their readers.Although my post-journalism roles have trended toward marketing communications, including death care and health care communications and legal marketing, I’ve continued to concentrate on effective storytelling using traditional and digital media. Taking calculated risks excites me, and I’m not afraid to go back to the drawing board, even if it takes multiple attempts before we reach the most effective approach. And when the final plan is complete, I re-evaluate to see where we can continue to improve.
Listed skills include Publications, Social Media, Storytelling, Public Relations, and 43 others.