Christian Moises, Apr Email & Phone Number

New Orleans, Louisiana, United States

Marketing and Communications- Developed and executed formal and consistent social media strategy, including adding LinkedIn as part of SFPA's social approach (grew followers by 348% in first year). - Led website redevelopment project for SouthernPine.com to combine six separate Southern Pine lumber resource websites into one.- Redesigned and reformatted content sections and developed strategy for consistent delivery of semimonthly Lumber Shorts newsletter (members-only on the second Tuesday and all contact on the fourth Tuesday). - Developed and executed content strategy for bimonthly Caribbean newsletter, including ongoing management. - Developed and executed content strategy to launch social media presence in the Philippines, including ongoing management of Philippines-based agency. - Run monthly international Southern Pine import/export statistics and provide analysis. - Developed and executed tagging and segmentation strategy for nearly 8,000 contacts in MailChimp. - Represent SFPA and Southern Pine lumber at industry tradeshows throughout the country. Membership Services- Grew associate membership 32% in first year. - Developed new membership brochure and updated member benefits book. - Transitioned membership application from paper-based to automated online submission with formal onboarding process. - Developed and executed formal renewal strategy.Forest Products Machinery & Equipment EXPO- Develop strategy, implement, and manage all communications (traditional and digital) and advertising for exhibitors and attendees,, including booth sales, exhibitor logistics, attendee promotion, and follow-up.- Manage EXPO sponsorship program from strategy to sales to implementation on site.

Remote

Developed and executed omnichannel and multichannel marketing and recruitment strategies and ensuing campaigns for nearly 10 external clients and Inovautus that include website, social, email, geofencing, and retargeting. Supported this through website and social analytics analysis and insights development, SEO strategy and execution, and internal communications strategy and development to support and refine strategy, as necessary. Developed and executed the marketing side of Inovautus' CRM integration strategy and deployment via HubSpot. Created and executed strategy for LinkedIn Lives and the ensuing Inovautus Practical Ideas for Growth podcast. Led growth assessments and developed (then advised clients on execution) growth plans for firmwide or specialized practice groups to create go-to-market plans while managing internatl marketing associates to accomplish and execute these strategies.Management and execution responsibilities included leading and managing marketing automation, contact segmentation strategies, digital marketing campaign strategies and execution, content calendar management, industry and service line market research strategies and execution (and ensuing data management processes) and content creation to support branding, education, and lead generation.

New Orleans, Louisiana, United States

Led all marketing and communications efforts, including channel alignment, development and maintenance, to support growth strategy using traditional and emerging technologies. Managed and maintained content on firm’s website (which I developed with a third-party vendor and launched January 4, 2019), including creating and maintaining social media presence.Coached accountants on networking and communications business development best practices. Launched, managed and coached partners and managers on ABLE CRM.Led efforts to maximize SEO as well as develop online marketing/social media strategy. Managed firm pipeline. Led firm’s PR efforts include preparing press releases and other media outreach. Channel research, alignment and development. Prepared firm responses to requests for proposals, client pitches and firm materials. Developed firm client standards and social media policy. Budget preparation and monitoring. Instituted biweekly internal newsletter

Greater New Orleans Area

Managed and maintained content on firm’s website. Oversaw SEO strategy as well as developed online marketing/social media strategy. Supported marketing and business development efforts for nearly 130 attorneys in New Orleans, Jackson, Tupelo and Gulfport offices, while identifying new opportunities and initiatives. Led firm’s PR efforts include preparing firm press releases and other media outreach. Oversaw nomination and submissions for awards. Coordinated the firm’s listings and presence in key directories. Planned firm events and sponsorships, particularly in assigned offices, including invitation, logistics, materials, firm involvement, and follow-up/tracking. Served as department editor and proofread legal alerts, newsletters and other external communications. Assisted with budget monitoring and preparation. Prepared firm responses to requests for proposals, client pitches and firm materials.

Covington, La

Managed internal communications, which included all hospital publications, including two weekly internal e-newsletters and semimonthly print newsletter to 1,500 employees and quarterly magazine (involved coordinating with/managing contract designer, photographer and writer) distributed in seven area newspapers. Managed all internal and external communications for multi-phase emergency department expansion. Managed external communications, including creating content for and managing all social media accounts (Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest), website and employee intranet. External communications responsibilities also included managing media relations and planning and directing weekly radio and monthly television opportunities on local networks. Served as primary photographer for all events at hospital and its facilities. Instituted monthly e-newsletter to more than 17,000 subscribers, including patients, physicians and the general community, with open rate of 35 percent.

Jefferson, La

Planned, wrote and edited content, including promoting companywide initiatives, for company’s monthly newsletter distributed to 5,000-plus employees and via SharePoint site. Content often included serving as ghostwriter for monthly columns from the president/CEO and the vice president of sales and operations. (Company was sold, and position was eliminated.)

Metairie

Managed production of nearly 20 client-based custom publications. Created internal and external communication and operational plans that included growth strategy, budgeting, marketing, and large- and small-scale event planning. Strengthened relationships with existing clients while developing new business opportunities. Served as liaison between client and art department to ensure client’s vision was carried out in publication while editing content to ensure consistency and accuracy to AP and client style. Reviewed vendor and client contracts for renewal and propose new agreements. (Position held congruently with news editor position below)

Greater New Orleans Area

Coordinated and led 11 inserts, five tied to special events. Managed team of 20 freelancers and corresponding budget. Managed and provided content for WordPress-based website in addition to social media accounts. Edited content for CityBusiness and North Shore Report. Provided commentary for WVUE/FOX 8, WDSU and WLAE. Assigned and contributed to weekly industry-specific section and coordinated with photographers. Wrote opinion pieces and covered more than 10 market sectors.

Lafayette, Louisiana Area

Little Rock, Arkansas Area