• Developed a comprehensive strategic brand marketing strategy for Zaira, focusing on positioning the restaurant as a unique fusion of Lebanese and Brazilian cuisine in Dublin. Your Lebanese cuisine at home.• Conducted market research and analysis, identified target audience, assessed competitors, and performed SWOT analysis to create a unique positioning for the brand and identify opportunities and challenges in the competitive landscape.• Defined the brand's mission, vision, and values, and created SMART objectives to guide marketing efforts.• Crafted a compelling Unique Selling Proposition (USP) and established communication objectives to strengthen customer relationships.• Devised daily tactical actions to strengthen Zaira's brand on Instagram (@Zaira.ie), including content planning strategy, hashtag strategy, audience engagement techniques, partnerships with influencers, and promotions to increase brand visibility and drive customer loyalty.• Ensured a consistent visual identity across all marketing materials, featuring the logo and capturing images of joyful, vibrant moments.

(iQuest is Ireland’s leading conference, exhibition, and niche events company)Spearheaded a dynamic marketing strategy for Summits and Awards organised by iQuest & Business Post LIVE, elevating brand awareness and market leadership through comprehensive website optimisation using WordPress and digital engagement tactics on both national and global scales.• Developed and executed innovative marketing and PR campaigns through digital and traditional channels such as print materials, influential radio and broadcast media, eye-catching outdoor campaigns, social media content, impactful email marketing, and strategic partnerships with industry organisations.• Collaborated seamlessly with sales and operations teams to drive exceptional results.• Cultivated meaningful relationships with key stakeholders, harnessing their insights and collaboration to amplify the impact of various marketing activities.• Managed the full spectrum of marketing within budgetary constraints.• Unleashing boundless creativity in campaign activations, infusing every project with fresh perspectives and innovative ideas that captivate audiences and leave lasting impressions.• Conducted brand analysis and prepared regular reports on performance, tracking brand launches, promotions, and marketing campaigns.• Achievements:• Successfully expanded the digital database with innovative techniques for sustained growth and meaningful audience interactions alongside pioneering captivating online experiences for event delegates, attendees, partners, sponsors, and clients across multiple platforms to foster active engagement and nurture valuable relationships.• Delivered measurable and impactful results across diverse marketing initiatives and sponsorship campaigns, blending qualitative and quantitative insights to drive success and exceed targets.

• Strategic planning of seasonal campaigns for the team.• Responsible for developing all aspects of internal communication and store campaigns such as BOH, BOHTV, social media materials and ensuring clear & uniform signage so teams are aware of all campaigns, activities and events happening at Brown Thomas Arnotts, Grafton Street.• Organising Team and Customer Events, including the development of presentation and content creation, as well as support materials such as poster, promotional activity, and digital content for dissemination.• Gathering information and copywriting for the daily bulletin.• Planning and managing digital content for team members on the internal platform, ensuring all content is recent, relevant, and engaging.• Through efficient and timely communication, play a key role in increasing the involvement and engagement of teams across the business and developing excellent working relations with the team members in various departments.• Responsible for delivering promotional video and photography to create vibrant digital content that engages and informs our teams.• Analysing the effectiveness of communication activities through relevant analytical data from the internal digital platform and through an internal survey with team members so that I can make recommendations for communication improvements.

- Defined the brand strategy, established brand identity and desired brand image, and created guidelines and styles for marketing campaigns, signage, and merchandising materials. Assisted in developing visual merchandise using Canva to create graphics and managed the Instagram account.- Assisted the team in scoping out new product ideas and 'saver deals' by establishing costs and feasibility, ensuring viability and sustainability. - Analysed competitor menus and collated customer perceptions from various sources, including in-store surveys and online reviews, to improve products and services.Analysed sales forecasts and financial performance using Excel, maintaining a performance report for the store. - Created seasonal campaigns to increase sales during quiet periods, such as the Easter Egg Hunt and DIY toasties competition.- Developed partnership ideas with suppliers to enhance product offerings, including a collaborative project with Ballymaloe that resulted in top-selling products. - Managed a team of 15, providing regular feedback to align performance with business needs. Oversaw recruitment and HR administration for new hires.

Domestic marketing agency where my clients included: Acnase, Careplus, Galderma, Libbs, Ofner, Onodera, Sika, Sunny Brinquedos, Usaflex, Bunge, Sorridents.• Researched client sectors to provide strategic advice regarding their advertising strategy, by qualifying their business requirements and liaising with our internal agency marketing teams to deliver the best solution.• Strived to develop a partnership relationship with clients (as opposed to a transactional one) on a daily basis through follow ups, face-to-face/online meetings and emails, in order to understand and anticipate their future needs.• Managed the commercial campaigns on behalf of the client.• Developed and implemented social media strategy to increase sales, attract new customers and retain current ones.• Analysed and evaluated social media metrics such as reach, conversion, ROI, engagement rate, share of voice, CTR... to evaluate the performance of the current strategy.• Generated leads by various methods including social media, email marketing and TV commercials to identify the best route to deliver on client objectives and evaluate the best performing strategies.• Negotiated contracts for all influencer collaborations (including annual partnerships) by working closely with the legal team and negotiating T&C’s with external agencies.• Supported the creation of visual merchandising strategies along with the creative team. This included promotional (including window signs) and point of sale displays for the retail store.• Main achievements: o Developed campaigns to change consumer perception of Usaflex as being “for the elderly”, and enhance the brand image among the younger cohorts. As a result revenue increased by 5%, to R$340 million (retail sales grew by 32.9%). o Developed strategies to enhance the reach to lower income populations for higher end dental care providers.

Global marketing agency where my clients included: Magalu, Kroton Educational Group, Abecs, Amex, Billboard, Tiffany, BandSport, Forbes.• Created and executed marketing communication campaigns (online and offline) via various channels including TV, radio, press, mobile apps, Facebook, Instagram, OOH, POS, weekly brochures, local activation, and featured brochures. • Lead a team of up to 5 direct reports and managed their performance.• Developed strategies that would align with client-specified requirements to ensure the achievement of business objectives. These include the development of the brand, execution of institutional campaigns, promotional campaigns and market growth campaigns.• Negotiated contracts for all influencer collaborations (including annual partnerships) by working closely with the legal team and negotiating T&C’s with external agencies.• Supported the creation of visual merchandising strategies along with the creative team. This included promotional (including window signs) and point of sale displays for the retail store.• Used data analytics to drive strategic decision making and to identify valuable business opportunities for the client.• Optimised on behalf of the client the marketing return on investment (MROI).• Planned and coordinated the development of new brand positioning for the client, as required.• Analysed and validated of the multimedia advertising packages including open TV, pay TV, newspaper, radio, magazine, cinema and foreign media. • Ensured that client requirements are met as per SLA’s.• Main achievements: o Supported the new brand positioning for Anhanguera’s. Our aim was to attract students to enrol. During one quarter our results comprised 61 thousand new students enrolled in graduate and postgraduate courses, representing a growth of 36.1% year on year. This has advanced the net profit advanced by 173%.

Domestic marketing agency where clients included Scania and Cardif.• Ensured the projects are delivered as per agreed timeliness.• Participated in the process of creating retail and OTC advertisement campaigns for B2B and B2C clients by engaging in brainstorms with the planning and media teams and carrying out field research in order to better understand the market competition. • Performed strategic planning of campaigns by studying the communication and media habits of competitors, identifying the target audience as well as their habits and perceptions about the client product/category.• Managed all internal communications within the different internal teams of the agency, with regard to final internal signoffs, strategy, schedules and accounts involved with all projects• Presented the final product of the proposed campaign to the end-client and developed the production and activation plan for the same.• Organised the campaigns to run on various media sources including, OOH, open TV, print media, and radio.

Domestic marketing agency where clients included Adria, Verallia, Solvay Pharma, Abbott Nutrition Brazil, Daiichi-Sankyo Laboratories, Merck Brazil, and MSD (Merck Sharp & Dohme).• Met with clients to qualify the requirements and develop the briefing for the work that is to be carried out.• Strategically planned annual and seasonal campaigns for OTC products nationwide. This was done by reviewing the product portfolio of the client, the target audience required and establishing the best delivery method for the market (including the media sources to be used and the sort of creative messages to be developed). • Coordinated various events to promote client products and supported the development of creative materials to be used during the event itself (various props like T-Shirts, leaflet pack’s etc.).

Domestic marketing agency where clients included Simpress, Myatech, Johnson& Johnson, Adidas, Ana Hickmann Nail Polish, Fragrances Coty, English Lavender, Atkinsons Sport, Wild Musk, BGH.• Met with clients to qualify the requirements and develop the briefing for the work that is to be carried out.• Created POS materials, as well as printed materials such as VA catalogues, brochures, websites, and packaging components. • Planned and executed various elements required for the execution of client events including workshops and mystery shopper evaluations. As part of this we also developed materials and gifts for external campaigns and internal communications.• Planned and executed internal marketing campaigns prior to product launches.