Sr. Account Executive
Healthology (Acquired By Ivillage)
Promoted to Sr. AE to launch Healthology Advertising Network in April 2005 to Introduce and sell video advertising opportunities as part of a syndicated network of websites directed at consumers which surpassed $2.3 million annual budget in first seven months. Sold over 70% of total 2005 advertising revenue that included banner advertising, email, microsites and custom sponsorships. Agencies included: Greater Than One, ID Media, MARC USA, MEC, Mindshare, OMD, Optimedia, Universal McCann, OMD, RJ Palmer, Avenue-A/Razorfish, Beyond Interactive/MediaCom and Carat. Brands Included: AstraZeneca, Wyeth, GSK, Pfizer, Abbott Labs, Ross Products, CTCA, TAP, Merck, Church & Dwight, Genentech, Target Stores, Rite Aid, Kimberly Clark, P&G, JNJ, Berlex and Ortho-McNeil. Successfully developed and promoted custom publishing solutions for brand and corporate websites (Wyeth) that included the development of articles, quizzes, polls, surveys, newsletters, audio and video programs