Christian R. Email & Phone Number

New Mexico, United States

New Mexico, United States

Albuquerque Nm

Albuquerque, New Mexico Area

Albuquerque

Multi channel revenue production, expense and personnel management.

Responsible for business and revenue development, utilizing integrated print, Internet, Social Media and smart-phone program. Manage all aspects of the process from sales/revenue forecasting to strategic planning and implementation. Promote multi-channel program both with individual executive decision-makers as well as through presentations at key industry events and trade shows.

Provide sales and circulation support as well as web site optimization consulting services to the retail and direct marketing industries. Clients include: The Limited, Burpee Seeds, Illuminations, Armani Exchange, Great American Hanger Company and Excelligence Learning Corp.

-Rolled out comprehensive targeted marketing plans based on Customer Value, Demographic, Merchandise Purchase History, Geographic and/or “Type of Customer” data. $100+ million dollar revenue budget; achieved or exceeded goals 95% of the time.-Strategic cooperative partnership with Merchandising, Web, Finance, Call Center, Inventory Management, and Direct Sales departments. -Rolled out the Merchandising /Marketing Planning product assortment and revenue forecasting program. -Full P&L responsibility.-Managed 2 direct reports and 8 outside service providers.

-Identified and validated Best Customer revenue contribution through the implementation of a fully relational multi channel marketing database.-Created, deployed and refined new marketing test campaign strategies targeted to Best Customers based on database results.-Provided customized data summaries to the direct sales force for use in expanding product and service offerings to their high-ranking existing customers. -Demonstrated to senior management, the value of targeting expanded product and service offerings to select portions of the customer file. As a result a “Big Book” (588 pages) merchandising and mailing strategy became one of the main revenue drivers for the company. -Conceived of, and led the creation of a new Merchandising / Marketing product assortment and revenue forecasting program.-Managed 1 direct report and 4 outside service providers.

Provided direct marketing and web site optimization consultative services to the retail industry. Clients included The Limited, Burpee Seeds, Illuminations, & Armani.

Director of Direct Marketing & Internet -Revamped catalog segmentation to facilitate more effective business planning across the organization. -Created circulation plans for catalog mailings.-Forecast revenue and expenses.Managed the operational requirements necessary for catalog mailings.-Lead the company in re-launch of the e-commerce website.-Full P&L responsibility.-Managed 2 direct reports, and 3 outside service providers.

-Redesigned and re-launched the "Playclothes" brand catalog. This included but was not limited to holding several New York based focus groups. -Managed the merchandising, catalog production, circulation and copywriting, inventory management requirements of the catalog. -Full P&L responsibility.-5 Direct Reports.

-Planned and supervised catalog mailings for EB Home and A|K|A EB specialty divisions.-Forecast revenue and expenses for EB Home and A|K|A EB catalog mailings.-Created both house file and new customer acquisition marketing strategies.-Coordinated the forecasting of revenue goals and catalog drop schedules with Merchant and Retail store partners.

-Performed all tactical requirements for catalog mailings; EB Home and A|K|A EB catalogs. Including but not limited to name selection, de-duping and, list processing instructions, as well as printing and bindery instructions. -Forecast revenue expectation by catalog mailing.

-Developed product assortments for the Furniture, Hearth and Storage departments.-Created a "White Glove" furniture delivery program for household deliveries.-Worked with parent company (Spiegel) to create a special staging area in their distribution center to help support our product distribution needs.

Certification Cms-Cht,, Hypnotherapy/Hypnotherapist

Bfa, Ceramics