Nupure is a well established microbiome science (probiotics) brand with omnichannel distribution in Germany - acquired by VHC in 2022. Hired to scale the brand into a pan-European powerhouse by strengthening core market, expanding product portfolio, entering into new sales channels and opening new geographies across Europe while integrating into the Vision Healthcare group.• P&L ownership• HR: Build out core team (hires & structure) inside VHC-matrix target operating model• Build 2.0 brand: new branding, improved content on all sales platforms & future-proof high-converting website, omnichannel• New product pipeline: key launches to transform from single category to multicategory playbook• Leading sales channels: D2C webshops, Amazon, online retailers, pharmacies, drug stores & other B2B partners• Drive marketing teams: advertising & acquisition, content, CRM & analytics.

We provide interim digital & e-business management for luxury brands, fashion brands and retailers.Roles: Interim Chief Digital Officer, Interim Chief Marketing Officer, Interim Head of E-Commerce, Interim Head of E-Business, etc.Co-founder is Amaury Rosier, former Head of E-Business Levi’s&Co EMEA. Projects:• Van de Velde: Head of global digital & e-commerce team ad interim (cf. below)• Levi’s&Co: Lead the EMEA performance media pitch • La Roche Posay: Develop the global CRM strategy• L’Oréal Luxe: Head of digital & e-business Belgium & Netherlands ad interim (cf. below)• Investment funds in Belgium & UK: assessment of potential ventures (brands & technology)• Serax: C-level guidance on D2C E-commerce implementation• Trudon: D2C omnichannel & e-business strategy

We develop data-driven premium brand concepts in the skincare, body care & nutraceuticals industry. This includes (patented) R&D, product development, branding & position, market research & go-to-market-strategy.• Xantho: Patented R&D and new product development for a Belgian hops-based skincare brand• John Leo Rose: Natural inside-out skincare brand for men (concept, R&D, branding, go-to-market strategy)

Garzini owns two premium smart accessory brands with global wholesale and D2C e-commerce distribution. Member of a 4-headed Board of Advisors under the leadership of the CEO, selected by Stella P.

Hired to accelerate the D2C E-business objectives of Europe’s N°2 premium lingerie group: 3 global brands and an omnichannel retailer with 40 boutiques in 4 countries. Initial 5-month contract was extended to 20-month contract.• Owned full P&L: outperformed revenue growth & EBITDA target x-fold (confidential - references available)• Restructured team for growth, implement cross-department WoW and increased team size by 50%• Turnaround of digital media strategy, including media agency pitch & launch of programmatic buying• Implemented advanced and highly accurate forecasting mechanisms, aligning marketing, supply & logistics• Achieved significant uplift in conversion rate by implementing UX, web functionalities, content roadmaps• Implemented advanced data & analytics roadmap, such as GA4 migration, MROI study & attribution modelling• Developed strategic framework & roadmap design for e-retail, e-tailer & marketplaces• Lead key omnichannel projects: consumer insights, consumer data platform, loyalty & personalisation

The company is a glass production factory with a 2 Mio daily bottle capacity.Hired to expand sales beyond current CIS Market.

• Lectured the course on CRM, clienteling & customer experience management for luxury brands (Master)• Created & lectured the course on digital transformation for international companies & sports brands (Master)

Le Loft Epicurien is a digital communications agency for premium brands focusing on e-commerce & consumer engagement. Co-founded by Wim De Schutter, former CMO of Nespresso Belgium, who worked out a partner management buy-out.• Neuhaus: Developed and implemented content & omnichannel CRM strategy; audit of e-commerce strategy• Toyota Lexus: Developed & implemented phygital go-to-market strategy for premium car launch• Unilever: Developed content & consumer engagement strategy platform for its premium food brands• Distriplus (Planet Parfum): Completed e-commerce & media audit, upskilling program & growth roadmap• Bent Shoes: Strategic consultancy and roadmap design for e-commerce & omnichannel CRM strategy

Leading the Luxury Digital & E-commerce Business Unit in Belgium & the Netherlands15 brands, a.o. Lancôme, Yves Saint Laurent, Giorgio Armani Cosmetics, Biotherm, Helena Rubinstein, Kiehl's & Urban Decay.1. Digital Transformation- Acceleration set-up Digital Business Unit: team growth (6 direct reports), new roles, new responsabilities , stakeholder management, reporting lines- Upskilling programs for the L'Oréal Group - all divisions, reverse mentoring C-level, training programs for sales & marketing (all levels)- Launch BeNeLux Digital Steering Committee2. E-commerce D2C & E-Retail- P&L Management- D2C acceleration: new brands launched, new platform (Demandware), new centralised organisation- E-retail: joint-business plans with key clients, recruitment e-key account managerKey drivers of division growth!2. Digital Media (strategy, planning, coordination & analysis)- Acceleration in SEA & Programmatic - Implementation format & objective-based multimedia strategies (e.g. Video: TV + Facebook + YouTube)- Digital Media agency pitch- Joint Business plans Google & Facebook3. CRM - Acceleration with dedicated hire- Omnichannel vision- Implementation SalesforceOverseeing all content, social, analytics, ... team members

• Management digital media (2Mio €+): SEA, display, video, social, affiliate, influencers• Implementation of programmatic media buying (Google & DoubleClick techstack). Google Award Winner.• Management of e-retail partners

- L'Oréal Luxury Division Belgium, Netherlands & Luxemburg- 13 brands (a.o. Lancôme, YSL, Biotherm & Kiehl's)1. E-commerce2. CRM & DBM3. Brand content & social media strategy4. Digital Media5. Education

Online Belgian lifestyle magazine targeting male Young Urban Professionals;Topics include fashion & accessories, grooming & body care, interior & design, tech & gadgets, automotive, drinks & hotspots and mindfulness.

3 Month Marketing Consultancy as part of the Vlerick Business School Marketing Management Programme.Topic: Development of Go-to-market Strategy for a New Medical Product based on light therapy

Project management & development of integrated and online strategiesClients include Fortune 500 companies, across multiple industriesCommunity management, social media monitoring, analysis and reportingDevelopment of standards, protocols and policies (SoMe processes)Digital trainer (in-house, across agency and external)Part of the EMEA Technology Media Relations (client: Bluetooth SIG)

Development & global coordination of global stakeholder map for a pharmaceutical company