Christian Robin Email and Phone Number
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Born and raised in Saint-Boniface, I'm a proud franco-Manitoban Métis who spent six years in Alberta before being drawn back to my homeland. With decades of experience and higher education in business, marketing, law, and tourism & leisure, I like to think big, and see the big picture.You may have heard of or even experienced some of my bold initiatives, including the Glass Floor attraction at the Calgary Tower, the Flags of the World display outside the Royal Canadian Mint, and the very first marketing campaigns and public programs offered by the Canadian Museum for Human Rights. I also spearheaded the effort to honour Manitoba icon Gabriel Langlois (Dancing Gabe) with an Honourary Diploma from RRC Polytech and initiated Winnipeg's successful Guinness World Record attempt for the longest frozen river trail (much to the chagrin of the City of Ottawa).Currently, I work as the Director of Marketing and Web Presence for RRC Polytech. As an intrapreneur (not a typo), I'm able to lead a talented team of professionals while marketing one of Manitoba's Top 10 most valued brands to audiences both locally and globally. And in my spare time, I'm a community advocate, ball hockey organizer and coach, mentor to young entrepreneurs, and an active Director on multiple Boards for organizations and causes I am passionate about, including: ☆ The Forks North Portage Partnership (Board of Directors)☆ National Film Board of Canada (Board of Trustees) ☆ CreativeMornings Winnipeg (Co-Founder / Steering Committee)☆ Clear Lake Cabin Owners' Association of Riding Mountain National Park (President)☆ Champlain Community Centre (Board of Directors)☆ Canadian Colleges & Institutes MarCom Leaders Guild (Co-Founder / Past Co-Chair)☆ Festival du Voyageur’s Wise Wolf Trading Post (Co-Founder / Co-Chair)[Check out my “Volunteering” profile for more.] I've often been told (and not just by my mom) that my optimism is contagious, my drive is unwavering, and my contributions are invaluable. While I tend to shy away from the spotlight, I take great pride in making a meaningful and lasting impact on my community.
Red River College Polytechnic
View- Website:
- rrc.ca/stevenson
- Employees:
- 1
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Director, Marketing And Web Presence + Alumni Engagement + Student RecruitmentRed River College PolytechnicWinnipeg, Mb, Ca
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Director, Marketing And Web Presence + Alumni Engagement + Student RecruitmentRed River College Polytechnic Apr 2021 - PresentWinnipeg, Mb, CaMANITOBA'S LARGEST INSTITUTE OF APPLIED LEARNING☆ Creative director and intrapreneur responsible to provide the vision for the RRC Polytech brand, and to plan, develop, and manage a comprehensive, research-based brand strategy and integrated marketing plan to advance the reputation, and support the mission and strategic goals, of the College. ☆ Chief marketing officer overseeing a team of highly-specialized professionals towards building the College’s reputation, generating and facilitating awareness, engagement, consideration, and action/demand with/from the College’s multiple target audiences throughout Manitoba and around the globe.☆ Member of the senior administration, representing the College’s interest on marketing, web presence, student recruitment, and alumni engagement, ensuring the College’s brand is upheld and leveraged consistently in all College communications by all divisions, departments, campuses, information systems, and special initiatives.☆ Leader and director for all high-profile initiatives related to major marketing campaigns, cases for support to major donors, marketing research, advertising and promotions, signage (static and electronic), design and production, owned media marketing communications (including blogs, newsletters, and social media), web development and programming (e.g., web apps, user experience (UX), user experience design (UXD), etc.), and new media (e.g., videos, animation, dynamic digital ads, etc.) for the College’s web and emerging technologies. -
Director, Marketing And Web Presence + Alumni EngagementRed River College Polytechnic Oct 2017 - PresentWinnipeg, Mb, Ca
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Director, Marketing And Web PresenceRed River College Polytechnic May 2013 - Sep 2017Winnipeg, Mb, Ca
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Manager, MarketingRed River College Polytechnic Jan 2013 - Apr 2013Winnipeg, Mb, Ca
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Manager, Marketing And SalesCanadian Museum For Human Rights Mar 2011 - Dec 2012Winnipeg, Manitoba, CaTHE WORLD'S LARGEST MUSEUM DEDICATED TO HUMAN RIGHTS☆ Hired to lay the ground floor through experiential marketing, marketing to support fundraising, and long-term brand promotion and engagement strategies for Canada's first new National Museum since 1967.☆ Led the research and consultation, development, and implementation of the Museum’s first brand and brand strategy. ☆ Researched and developed the Museum’s first international strategic marketing & sales plan from audience segmentation to execution channels to marketing mix and negotiated a joint implementation agreement with Destination Marketing Organizations from all three levels of government (Destination Canada, Travel Manitoba, and Tourism Winnipeg).☆ Researched and developed the Museum’s inaugural hours of operation, pricing, and retail and ecommerce strategy.☆ Member of the following working groups and teams: Brand Development and Implementation; Fundraising and Donor Engagement; Official Languages; Corporate Partnerships; Inclusive Design; Collective Bargaining (for Management); Earned Revenue and Ecommerce Planning; Opening Ceremonies Planning; Web Development; Organizational Culture & Values; Social Media Editorial; Visitor Services Planning."During his tenure, Christian advanced the development and promotion of our brand; led the research and development of our inaugural pricing and hours of operation strategies; oversaw the creation and implementation of our very first and highly successful public programs; and developed business partnerships that allowed the museum to leverage joint marketing opportunities, particularly in the travel and tourism industry. It was in large part thanks to Christian’s leadership that saw the CMHR leverage the 2010 Winter Olympic & Paralympic games in Vancouver, to promote the CMHR brand to a global audience. Christian was also a valued member of the CMHR management’s collective bargaining team." -Catherine Schinkel, Director of Human Resources (20/11/2012) -
Manager, MarketingCanadian Museum For Human Rights Dec 2009 - Feb 2011Winnipeg, Manitoba, Ca
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Manager, Sales & MarketingRoyal Canadian Mint Jun 2004 - Dec 2009Ottawa, On, CaTHE WORLD’S LARGEST MANUFACTURER/RETAILER OF CIRCULATION/COLLECTOR COINS AND BULLION☆ Hired as the organization’s first marketing and sales leader at the Winnipeg facility to create and lead tourism sales and marketing (leisure and B2B), retail operations management (boutique sales), special events, visitor services, media relations, and project management for five- and six-figure improvements and innovations to public spaces annually.☆ Reported directly to upper management in Ottawa.☆ Member of the management team responsible to develop and coordinate the RCM’s pavilion operations at the 2010 Winter Olympic & Paralympic games in Vancouver.☆ Conceptualized and led the development of the coin collection & archives (2005), interactive museum (2005), the lift & hold a real, pure gold bar activity (2006), and the flags of the world entryway (2007).☆ Created the inaugural RCM-hosted Canada Day festivities, Manitoba Coin Club Coin Show & Exhibition, and quarterly coin launches and exchanges.☆ Conceptualized and oversaw the development of the RCM’s first tour and retail operations website portal, implementing the organization’s first tourism marketing web metrics and ROI modelling. ☆ Increased visitation by 50% (to over 45,000/year) and more than tripled gross sales (to $2.2M) over 5 years by maximizing existing revenue channels, and developing new sources of revenue. ☆ Served as the RCM’s Government of Canada Workplace Charitable Campaign (GCWCC) Chair in 2007, helping to lead the highest year-over-year participation and total funds raised in the RCM’s GCWCC history. -
Manager, Member ServicesThe Glencoe Club 2001 - 2003Calgary, Alberta, CaCANADA’S LARGEST PRIVATE SPORTS AND SOCIAL CLUB☆ The Glencoe Club's first member and guest services leader, tasked with reinvigorating the Club's relationship with its 700+ employees, 12,000+ members and their guests. ☆ Researched, purchased, implemented, and managed a six-figure membership CRM and security system that improved enjoyment and safety for the membership and achieved a direct return on investment in less than 18 months.☆ Co-developed and implemented an enormously successful peer-to-peer workplace rewards & recognition program that increased employee morale and reduced workplace cliques and overall turnover.☆ Member of the following working groups and teams: Senior Management Committee; Service Management Group; Employee Social Committee (Chair); Rewards & Recognition Development Team; Health & Safety Committee (Chair). -
Assistant Operations ManagerCalgary Tower 2000 - 2001ONE OF SOUTHERN ALBERTA'S TOP TOURIST ATTRACTIONS☆ Responsible for building maintenance, media relations, admission and tour sales, restaurants and gift shop supervision, and special events (including the annual stair climb event in support of the World Wildlife Federation).☆ Initiated and managed the feasibility study for the installation of the glass floor attraction.☆ Member of the collective bargaining committee (Management).
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Food & Beverage ManagerElmhurst Golf & Country Club 1997 - 1998Winnipeg, Manitoba, Ca☆ Responsible for managing all front of the house food & beverage operations including restaurant, lounge, banquets, and on-course services, as well as special events (including the 1997 Xerox Manitoba Open).☆ Streamlined and modified inventory control systems reducing shrinkage by 50%.
Christian Robin Skills
Christian Robin Education Details
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Dhillon School Of Business At The University Of LethbridgeMarketing And Human Resources Management -
University Of ManitobaRecreation Management (Tourism And Destination Marketing)
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University Of Manitoba, Faculty Of LawLaw
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Macewan UniversityGolf Operations
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Rrc PolytechContinuing Studies
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University Of ManitobaExecutive Education
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Barkeep 101 / Fine Art Bartending SchoolMixology
Frequently Asked Questions about Christian Robin
What company does Christian Robin work for?
Christian Robin works for Red River College Polytechnic
What is Christian Robin's role at the current company?
Christian Robin's current role is Director, Marketing and Web Presence + Alumni Engagement + Student Recruitment.
What is Christian Robin's email address?
Christian Robin's email address is ch****@****seum.ca
What is Christian Robin's direct phone number?
Christian Robin's direct phone number is +120463*****
What schools did Christian Robin attend?
Christian Robin attended Dhillon School Of Business At The University Of Lethbridge, University Of Manitoba, University Of Manitoba, Faculty Of Law, Macewan University, Rrc Polytech, University Of Manitoba, Barkeep 101 / Fine Art Bartending School.
What are some of Christian Robin's interests?
Christian Robin has interest in Children, Arts And Culture, Education.
What skills is Christian Robin known for?
Christian Robin has skills like Marketing Strategy, Marketing Communications, Marketing, Social Media, Advertising, Leadership, Event Management, Public Relations, Management, Social Media Marketing, Brand Development, Strategic Planning.
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