Developed and executed the marketing plan, established the company's brand presence in the marketplace, and oversaw the full spectrum of marketing activities to ensure alignment with business objectives and brand messaging.Led a cross-functional team to implement successful marketing campaigns that increased brand awareness and community engagement. Led strategies and executed plans for digital presence, public relations campaigns, social media management, tradeshows, forums, focusing on messaging and compelling storytelling to build and drive a targeted audience.

• Developed business strategy and operational practices• Cultivated long-term client relations in various sectors: sports, luxury, gastronomy, lifestyle, design, and business• Creatively designed and applied integrated marketing campaigns for clients based on their needs• Implemented internal use of communications and project management tools• Coordinated and managed areas of the agency: Creative Strategy, Public Relations, Social Media, design• Built strong relations with media outlets, journalists, editors and decision makers on various media sources• Created comprehensive reports on ROI and impact of campaigns.

• Participated in the creation of a marketing plan to achieve brand introduction to the market.• Supervised the development of product, brand and corporate image.

Developed systems to facilitate general management, operation and successful achievement of sales goals of each of the retail branch units by identifying and establishing the types of shops depending on market research and working on a day-to-day basis with human resources and product analysis.Created training programs for different roles of responsibilities focusing primarily on customer relationship management, sales closing techniques and self-motivation techniques depending on specifically defined types of personnel profiles.Coordinated the franchise project development by working with the agency in defining the information needed to have a secure and appealing franchise plan for entrepreneurs and possible investors.Implemented a Corporate Image transformation needed to place the company in its natural market and the right public perception, working on changing the inside-work culture and the company's graphical image.Elaborated annual marketing plan to reinforce brand image, sales prospecting and constant brand building with the objective of creating brand equity and reaching commercial goals.Performed constant communication efforts such as advertising campaigns, newsletters, social media campaigns, media relations and events from creative concept to final execution of all artwork.Negotiated with suppliers on international design and gift trade shows to obtain new brands to represent and to gain better relations with the current ones in terms of price and exclusivity.

Developed a productive client portfolio achieving a 10% to 15% increase in sales per year.Collaborated in the design and stage of trade show stands as well as attending the shows and working on customer service and sales.